By Celeste Hilling | June 20, 2016
The new faces of beauty require fresh messaging and unique marketing methods. Millennials, Baby Boomers, and those who are multiethnic are some of the new faces skin care professionals are likely seeing in their spas. Knowing how to deliver a message ...
By by Lydia Sarfati | April 21, 2017
Historically, clients would go to the spa at the sight of their first wrinkle. Now, however, age spots are driving in more and more clients. Not only is the incidence of age spots increasing, but the demographic is getting younger! As a primary manifestation ...