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By Cheri Everingham, C.H.T.P. | July 31, 2014
Take care of yourself. We all say it to our clients, but how many of us do it? Making yourself a priority can feel selfish or cause a bad case of guilt. But consider this: you can invest in yourself from a place of wellness and self-love or spend money ...
By Rachelle Dupree, marketing and communications at Vivoderm Laboratories, Inc. | July 31, 2014
STATEMENT: Drinking too much caffeine has a negative effect on the skin. Facts: Is caffeine bad for your skin? The current scientific research says yes and no. According to recent studies, up to 90 percent of Americans consume caffeine daily in one form ...
By Jay A. Shorr, B.A., MBM-C, CAC I-V and Mara L. Shorr, B.S., CAC II-V | September 26, 2014
Marketing and advertising is a necessary evil to bring prospective clients to your facility, with an approximate cost of $400 to bring a new aesthetic client through your doors. With all the money you are spending on your website, newspaper, television ...
By Vida Karamooz, Ph.D. | June 20, 2016
More and more clients are beginning to ask about the health benefits of green tea. The accelerating growth of green tea in the United States market is undeniable. Over the last decade, green tea has gradually found its place in virtually every household, ...
By Melissa Lawrence | November 29, 2016
Aesthetics International Association (AIA) has returned from the International Congress of Esthetics & Spa (ICES), in beautiful, downtown Miami. That’s right, ICES moved to the beautiful Hyatt Regency Hotel & James L. Knight Center. Aside from the awesome ...
By Jeremy | July 19, 2016
Iredale Mineral Cosmetics, Ltd. was recently presented with the President's "E" Award for Exports at a ceremony in Washington, D.C. by the United States Secretary of Commerce, Penny Pritzker. This award is the highest recognition any United States entity ...
By Danné Montague-King | October 25, 2018
Fifty years ago, when I commenced this journey into changing people’s lives by upgrading their self-perception, the only beauty therapy available was presented in the form of “pampering palaces” of doyennes of beauty such as Christine Valmy, Ilona of ...
By Jeremy | July 22, 2018
The Queen of Peels Rhonda Allison is the founder of Rhonda Allison Cosmeceuticals and RED Method. She is highly respected worldwide for her innovative work with acids and chemical peels and is known in the professional aesthetics world as a pioneering ...
By Jeremy | July 24, 2018
THE LASER GUY Louis Silberman, CEO of National Laser Institute, pioneered the cosmetic laser training industry. He launched health4her.com out of his garage in 1998, which became the sixth most visited pharmacy website, with 500,000 visitors per month ...
By Jeremy | July 23, 2018
THE MOTIVATOR Karen Asquith is the national director of education for G.M. Collin Skin Care, developing innovative skin care training programs to elevate the aesthetician’s professional expertise. For the past two decades, Asquith has consistently been ...
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