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By Catherine Atzen, MBA, founder of ATZEN Superior to Organic™ Skin Care | February 21, 2017
• A stretch mark is a scar that originates deep in the dermis; it is an injury to the skin.• Stretch marks are caused by the stretching of the skin and inflammation of the cells.• Both men and women get stretch marks, but it is most common in women, especially ...
By Sophy Merszei | November 21, 2016
When it comes to makeup, the key to successful retailing has always revolved around mascara. For generations, cosmetic surveys have revealed that the one and only beauty product women would not want to give up is mascara. If they have time to apply only ...
By Christiane Waldron | October 18, 2016
Many clients notice every dark spot on their face. In fact, most skin care professionals would, more than likely, state that hyperpigmentation is a concern on par with aging andwrinkles and affects clients from every ethnic group. While many clients often ...
By Amanda Strunk-Miller | October 19, 2016
From candy corn to candy canes, the holiday season is often the busiest time of the year for small businesses. It seems that after Halloween hits in October, it is a non-stop whirlwind for businesses to market to their customers and sell more gift cards, ...
By Suki Kramer | October 18, 2016
The holidays are here and with them arrive an influx of party invitations; party clothes; delicious foods; and the stress of shopping, family, and expectations. For clients who want to look their best for the holiday season, professionals should encourage ...
By Douglas Preston, L.E. | October 18, 2016
Since the initial rush toward opening day spas began in the 1980s, the appeal of this business idea has not lost steam, even if the number of new players has. Skin care professionals, former spa directors, and even ordinary enthusiasts have all invested ...
By Glymed Plus | July 24, 2017
Acne is one of the most common and difficult skin conditions that we treat as aestheticians. When you break out, those annoying blemishes are a combination of dead skin cells, oil, and bacteria. Those with oily skin have excess oil on the surface, making ...
By Eminence Organic Skin Care | November 1, 2016
Aging. It happens to all of us, but as we age, we all want to do so gracefully. Even if you take excellent care of your skin, there are still sneaky little culprits that can speed the aging process, causing an increase in fine lines and wrinkles. To ...
By Lina Kennedy | November 21, 2016
Missed opportunities happen even to the best spas. They happen every day and skin care professionals often do not realize how many there are until the missed revenue is more than evident. By minimizing missed opportunities, spa owners can maximize client ...
By Lauren Balukonis, senior account executive at Behrman Communications | November 21, 2016
The first use of cosmetics dates back to the ancient Egyptians and their use of kohl. They painted this early makeup around their eyes not only to enhance appearance, but also to ward off the evil eye and dangerous spirits. Cleopatra was also said to ...

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