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Magic Eye (liner)
By Linda Tawil, president and creative director of Morphe LLC | November 28, 2017
A little eyeliner can go a long way. From the eye-opening impact to the numerous application techniques, there is no shortage of ways to create captivating eyeliner looks for clients. But, understandably, eyeliner can be a bit overwhelming. Where to begin? ...
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Handing Clients the Key to Youthful Hands
By Annette Tobia, Ph.D., founder of Dynamis Skin Science, and Alice Marcy, Ph.D., vice president of Dynamis Pharmaceuticals | September 20, 2016
Hands are the symbol of hope, help, caring, and love. People often offer a helping hand, extend a hand of friendship, and ask for someone's hand in matrimony. Yet, the hands are punished like no other body part. They are often scalded and exposed to caustic ...
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SEO Approaches for the Spa
By Kathryn Leverette, L.E. | April 21, 2016
Search engine optimization (SEO) is essentially free advertising on the biggest and most effective advertising space on the planet. It is the art and science of how to increase visibility and traffic from the unpaid, organic, and natural listings on search ...
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Cutting-Edge Ingredients and Technologies for the
By Courtney La Marine, L.E. | September 19, 2016
The first thing that pops into most clients' minds when they think of skin care is their face. While, of course, everyone wants healthy, radiant, youthful skin, many people forget that the skin is the largest organ and that every inch of it would benefit ...
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Growth Factors: What works and what’s hype?
By Elliott Mistein, president and CEO of Biopelle, inc. | September 2, 2015
The quest for eternal youth is as old as mankind itself; the desire of aging men and women to find methods of looking younger has been chronicled in literature since writing first began. Some of the earliest prescriptions that have survived from antiquity ...
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How Leaving Makeup on Overnight Impacts Skin
By | June 9, 2015
We all have those nights when we are just too bone-tired to take off our makeup. But when it gets to be a habit, that is when trouble can start. Let us begin by looking at multiple studies done by people who have purposely not removed their makeup for ...
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Simplicity: The Key to Unlocking Male Skin Health
By | July 6, 2015
In the realm of male skin care, simplicity is the key to education, lifestyle integration, results, and ongoing dedication. By nature, males are focused and minimalistic in their approach to obtaining and maintaining their skin health. Therefore, multifunctional ...
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Recipe Box: Purifying Lemon Mist
By | July 6, 2015
This toner is gentle, purifying, and balancing as well as versatile. It may be used before or after the application of a mask, and before the application of a suitable moisturizer. While great for oily or combination skin, it also works well on most skin ...
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Bridal Makeup
By Pamela Taylor, internationally-recognized fashion and celebrity makeup artist | July 21, 2015
Bridal makeup is a very specialized field within the makeup profession. When applying bridal makeup on a bride’s actual wedding day, there is a marked difference in the application. Why is bridal makeup different? When applying makeup for a magazine shoot, ...
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Exploring the Client-Publicist Relationship
By Debra Locker | July 27, 2015
Think about your most important relationships. What do they have in common? Traits such as clear communication, trust, and honesty likely come to mind. If you are thinking of hiring a public relations professional for your brand, it is critical that those ...
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