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By Courtney La Marine, L.E. | September 19, 2016
The first thing that pops into most clients' minds when they think of skin care is their face. While, of course, everyone wants healthy, radiant, youthful skin, many people forget that the skin is the largest organ and that every inch of it would benefit from the breakthrough ingredients that are regularly ...


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By Brenda Linday | September 19, 2016
Every new business owner aspires for consistent progress on their road to success. The smart spa owner will recognize when the timing is right to seize the opportunity to increase market share and formulate a strategic plan to capture it. Strategic planning using sound business tools will help professionals ...


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By Lina Kennedy | March 21, 2016
Young girls are often told by their mothers, grandmothers, and sometimes even a skin care professional that shaving will cause their hair to grow back thicker and darker. Is there any truth behind this belief or is it just an old wives tale? If this statement were true, anyone who has ever suffered from ...


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By Kathleen Carney, L.E. | August 23, 2016
The key to upselling and cross-selling is suggesting value-added products and services that truly focus on clients' needs. Most clients do not want to be sold to, but do want to be serviced and are looking for solutions. The reality is that add-on sales do not just happen; they are carefully planned ...


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By Rhonda Allison, L.E. | August 19, 2016
Skin care is not one-size-fits-all and, as such, a variety of services will need to be offered and performed by skin care professionals. Being prepared to work with the ever diversifying population goes beyond creating a treatment plan based on the skin's pigmentation; it requires taking into account ...


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By Jaclyn Strausser, L.M.E. | August 23, 2016
During skin consultations, skin care professionals often have clients mention that they have sensitive skin. Educated professionals frequently encounter resistance from clients when trying to break down their skin care-fearing wall and figure out if they truly are sensitive or if something else is the ...


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By Devon Perry | July 20, 2016
Throughout history, the skin's color, whether a result of sun tanning or sun shielding, has served as a sort of status symbol. For many years, pale and refined skin was almost globally revered and sometimes attained through drastic measures. It was not until the 1920s that the tan became fashionable; ...


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By Amanda Azar, founder and executive artist for Azar Beauty | June 20, 2016
Skin is the new canvas for both skin care professionals and makeup artists. Pushing the boundaries beyond the face, makeup artists create illusions, characters, and works of art on the entire body. Body painting has become increasingly popular in the last few years due to media exposure and markets a ...


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By Jeremy Lawrence | June 1, 2015
Vivant Skin Care's president and co-founder Sara Fulton has dedicated over 40 years to producing ground-breaking skin care. She started her career in research while obtaining her Bachelor of Science degree at Drexel University inPhiladelphia, Penn. She was one of the first women to own and operate an ...


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By Dr. Erin Madigan-Fleck | May 18, 2016
A primary consideration regarding skin sensitivities is the possibility of underlying internal factors that may provoke inflammation, such as medications and allergies. These factors often equate to both acute and chronic skin sensitization. A thorough consultation and a detailed skin analysis, via a ...


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By Martin Zucker, co-author of the Earthing book | April 26, 2016
For massage therapists and bodyworkers, chronic inflammation is an occupational hitman. It is the cause of carpal tunnel; tendonitis; painful fingers, hands, wrists, elbows, and shoulders; and a host of other work-related overuse injuries. Living with inflammation-related pain is the curse of the ...


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By Catherine Kooiman L.E. | April 25, 2016
From the moment a prospective client comes across a spa’s website or calls an establishment, a first impression is made. While something initially attracted them to the spa, how long their attention is kept is at stake. Ultimately, the call to action for a prospective client is to have them book an appointment. While ...


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By Jeremy | March 22, 2016
As the aesthetic industry looks for new ways to keep the interest of their clients, many skin care professionals are looking to spruce up their treatments and party offerings. Professionals can stay ahead of the competition and offer a refreshing take on the typical bachelorette spa party with an in-home ...


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By Mary Van | March 21, 2016
This spring, makeup trends are bold. Professionals can expect to see graphic eyes, plump lips, exaggerated eyelashes, and vivid punches of color. Some of the top trends for this season include highlighting, contouring, and eyebrow accentuation. This easy-to-follow, step-by-step procedure will assist ...


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By | June 8, 2015
The materials used to apply the craft of a professional makeup artist is as important as the applications themselves. Having the right shade of color means nothing if you do not have the proper brush to create the look a client desires. A makeup artist's clientele can vary across a broad spectrum – from ...


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