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By Catherine Kooiman L.E. | April 25, 2016
From the moment a prospective client comes across a spa’s website or calls an establishment, a first impression is made. While something initially attracted them to the spa, how long their attention is kept is at stake. Ultimately, the call to action for a prospective client is to have them book an appointment. While ...

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By Mara Shorr | December 10, 2015
Leading a team takes more effort than simply hiring the right players. It involves keeping the right players and motivating and inspiring them to do their very best. Excited, eager, and talented employees at every level of the spa can be spotted by clients as soon as they pick up the phone or walk in ...

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By Jeremy | March 22, 2016
As the aesthetic industry looks for new ways to keep the interest of their clients, many skin care professionals are looking to spruce up their treatments and party offerings. Professionals can stay ahead of the competition and offer a refreshing take on the typical bachelorette spa party with an in-home ...

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By Mary Van | March 21, 2016
This spring, makeup trends are bold. Professionals can expect to see graphic eyes, plump lips, exaggerated eyelashes, and vivid punches of color. Some of the top trends for this season include highlighting, contouring, and eyebrow accentuation. This easy-to-follow, step-by-step procedure will assist ...

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By Lina Kennedy | March 21, 2016
Young girls are often told by their mothers, grandmothers, and sometimes even a skin care professional that shaving will cause their hair to grow back thicker and darker. Is there any truth behind this belief or is it just an old wives tale? If this statement were true, anyone who has ever suffered from ...

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By Mike Lewis | February 25, 2016
Regularly-scheduled staff meetings with employees in the workplace can be one of the most powerful business tools. When managed effectively, staff meetings will build trust and morale, increase productivity, provoke new ideas, and resolve any open issues. However, most meetings fall short when it comes ...

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By Ben Johnson, M.D. | January 25, 2016
Most clients hate their unsightly spots. If skin care professionals knew that everything they have been taught about age spots is wrong, perhaps they would view them with more love and kindness. Logic and observation shows that it is time to embrace a modernized view of the aging process and, specifically, ...

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By Linda Bertaut, L.E. | April 8, 2015
The following information is not intended or implied to be a substitute for professional medical advice, diagnosis, or treatment. The opinions expressed by the author are based on personal experience in healing from depression and offering energy healing treatments to clients. The purpose of this article ...

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By | January 25, 2016
Cellulite, which is a condition in which the skin appears to have areas with underlying fat deposits, has haunted clients of every gender, race, and age. As a result, there are a number of options available for the management of this condition, many of which are not effective on their own. However, ...

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By Rachelle Dupree | January 25, 2016
Scientific advances in skin care production and new nano-sized zinc oxides have allowed this natural-skin healer and sun protector to show up in a plethora of skin care products that far outshine the goopy sunscreens of yesteryear. Zinc is a naturally-occurring metallic element similar to magnesium ...

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By Jeremy Lawrence | January 8, 2016
Trendsetters give insight on the tools they recommend for treating acne. Éminence Organic Skin Care Founder and PresidentBoldijarre Koronczay “The Éminence Clear Skin Collection contains a unique combination of probiotics and natural ingredients that work effectively to treat problem skin ...

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By Sophy Merszei, CEO | December 30, 2015
The last decade has seen monumental changes in eyelash and eyebrow services, some of which are driven by improvements in technology, trends from the runway, the economy, improvements in global communication, and even socio-political advancements. However, upon close examination, many experts feel ...

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By Mara Shorr | April 29, 2015
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII You are itching to grow, and believe me, we know the feeling! There comes a time when partnering with a physician appears to be the next logical step… congratulations on being ready to take it! Wondering what to watch out for? ...

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By Jeanette Owens | September 4, 2014
The business behind the beauty is not always as pretty as it seems. Countless hours and dollars are spent preparing the tranquil spa atmosphere that allows clients to relax, rewind, and rejuvenate themselves the moment they enter through the doors. But once those clients are on their way and you head ...

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By Tanisha Foster | April 6, 2015
It is likely as a practicing skin care professional that you are working hard to grow your clientele and fill your book. Maybe you are seeing upwards of eight to 15 clients a day. Whether you rent space or own a spa, the busier you become, the harder it is to balance everything. The better part of the ...

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