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By Danielle Pastula | September 21, 2020
With online booking, e-Commerce, Facebook ads, Instagram Stories, and TikTok (Will it even be around in a few months?), there is no shortage of ways to connect with your clientele and potential clients online. With such a plethora of platforms at one’s ...
By DERMASCOPE | October 18, 2023
Click a title below to quickly jump to a category and browse guidelines, requirements, and deadlines for specific advertising and marketing sections: Magazine Advertising Press Features Magazine Advertorials PRO PICKS See example ...
By Cheryl Whitman | November 11, 2020
Welcome to this month’s edition of “Spa Season.” It’s time to focus on new year’s resolutions.I would like to encourage you to make 2021 the best year yet for your medical spa practice.Start the New Year off by introducing an updated membership or loyalty ...
By Jill Glaser | May 27, 2020
Advanced makeup training, also known as supplemental makeup training, is an important part of the beauty industry. Continuing education within the beauty industry is defined as additional training, courses, or workshops that offer new techniques and updated ...
By Richard Merrill | June 8, 2020
Congratulations, you’ve got this beautiful spa business – you’re a unique service provider with outstanding client relations and deliver five-star worthy treatments. Your spa is filled with world-class skin care and beauty products and your operations ...
By Lilliane Caron | March 18, 2020
Going to aesthetics school is like studying for a driver’s license. They cover the basics what applies most of the time – and then they give the license. However, becoming a great driver requires being in the driver’s seat frequently. Working in the spa ...
By Mara Shorr | May 27, 2020
We find ourselves in a very unique time when it comes to workplace culture. Now more than ever, we find multiple generations working together in the same office. Sometimes this leads to discourse, but with thoughtful planning it can lead to some truly ...
By Pam Cushing | May 27, 2020
Light therapy continues to enjoy greater acceptance and popularity in the medical aesthetic field. As a result, we have seen a plethora of non-regulated devices of unknown origin flooding the market in recent years. While selecting the best LED device ...
Kick Starter Marketing: Getting Your Business Out There
By AIA | May 28, 2020
Kick Starter Marketing: Getting Your Business Out There Join Jay Shorr and Mara Shorr to discuss how to kickstart marketing in today’s climate. This webinar will discuss how to create content in a way that makes spa practices more efficient, content ...
By Candice Morrison | May 27, 2020
The aesthetics world is ever-changing. Clients have access to endless knowledge on the internet and social media when it comes to skin care and treatments, and as aestheticians, their job is to bring realistic results to clients’ needs and wants by staying ...

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