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By Kelly Richardson | January 28, 2020
There are plenty of reasons clients can give for using a tanning bed, but none of those reasons can match up against the reasons for not using one. You may have a few clients that use them occasionally or some that absolutely refuse to stop, but no matter ...
By Danielle Pastula | January 28, 2020
Your spa’s Instagram profile is the new three-fold brochure. It’s the introductory point, the attractor, and the place where your ideal clients go to discover the brands and products they can connect with. According to a study by VidMob, one in four millennials ...
By Dr Erin Madigan-Fleck | October 23, 2019
The vitamins and nutrients obtained from foods represent the quintessential components for sustaining health and, ultimately, helping to contribute to healthy skin. There are many instances where elements of faulty digestion and environmental factors ...
By Alissa de Jongh, ND | September 25, 2019
Spa professionals have a duty to provide atmospheric transportation to those clients who walk through the spa doors looking for respite into another world – one that is welcoming, calming, and rejuvenating. These people enter entrusting the spa professionals ...
Protocols and Plans: The Need-to-Know for a Successful Spa Business
By AIA | June 24, 2019
Protocols and Plans: The Need-to-Know for a Successful Spa BusinessPresented by Courtney Sykes Delve into the world of clinical skin care and boost your bottom line through impeccable ingredient knowledge, in-depth client care plans, and the mastery ...
By Linda Bertaut, L.E. | July 22, 2019
Energy healing, an alternative therapy, is ideal for aestheticians in the skin care and beauty industry because of their hands-on work. Energy affects clients and vice versa. When the professional understands what energy is and learns how to maintain ...
By AIA | June 24, 2019
Retail Revolution – How to Beat the Internet and Sell More ProductsPresented by Justin Dotterweich and Brandon Potter Join the retail revolution and learn how to beat the internet and sell more products. Learn everything your spa could and should be ...
By Shelly Steadman | June 24, 2019
Let’s face it, working in a spa is hardly ever boring. No two days are the same. Tuesday might be low key and quiet, but the next day could be a train wreck of mis-scheduled clients and no shows. It’s a mixed bag for sure. The same can be said for co-workers. ...
By Drew Coleman | June 23, 2019
Most professionals have heard that it costs 11 times more to find a new client than it does to retain an existing one. If this is true, why don’t professionals spend at least twice as much time working to keep existing clients happy to avoid the costly ...
By Susan Wade | June 25, 2019
Skin aging and abnormalities are closely linked to the lack of essential water levels in the skin. Some abnormalities include, but are not limited to, accelerated aging, eczema, psoriasis, acne, rosacea, actinic keratosis, and contact dermatitis. The ...

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