Eve Gardiner- A Legend in Aesthetics Max Factor has always pioneered the way in cosmetics and skin care from the days when it was the “House of Hollywood” in the 30’s and 40’s. Today, although no longer strongly associated with the silver screen, Max ...

THE EUROPEAN BEAUTY SAGE Bella Schneider leads more than 150 aesthetic professionals in her Silicon Valley spas. She travels globally to bring the best in aesthetic science to her formulas and protocols. She is a successful retailer and respected educator ...

For centuries, people have applied face masks from yogurt, kefir, and kombucha tea to help heal and beautify their skin. In the past, people had no idea that the reason these fermented foods and beverages work is because they contain friendly microorganisms. ...

The International Congress of Esthetics and Spa (ICES) held its third and fourth tradeshows of the year on September 20th and 21st in Long Beach, Calif. and October 25th and 26th in Philadelphia, Pa. Beautiful skies and agreeable weather greeted aestheticians, ...

Be everywhere. This piece of advice is often given to budding businesses who are trying to make an impression. The method is considered a positive way to build visibility online, cultivate traffic, and attract new prospects or leads. This idea works great ...