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By | January 21, 2019

Eligible aesthetic students could receive a one thousand dollar incentive scholarship while attending aesthetic school. Applicants must be midway through an aesthetics only training program, maintain at least 80 percent attendance, and maintain an 80 percent grade average. A selection committee comprised of NCEA members will review all complete applications that meet the requirements and are verified by the student's school.

Quarterly Application Deadline Dates Are:

June 1st
December 1st
March 1st
September 1st

Each application must be completed by student only.

Click here to apply; then, mail completed application to:

NCEA Scholarship
P.O. Box 484
Ridgewood, NJ 07451-0484

***No faxes will be accepted. Do not send application as registered mail or requiring a signature.***

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By Jeremy Lawrence | January 21, 2019

Improperly moisturizing the face can cause skin to be dull and dry instead of smooth and soft. There are certain things skin care professionals need to make clients aware of when applying moisturizer, such as spreading it on evenly, treating areas separately, cleansing, and more.

When applying moisturizer, it is essential that it is evenly distributed around the face. Skin care professionals should advise clients to begin by applying moisturizer to the middle of the face and moving outwards. This is done to avoid the product from settling along the hair line, which can cause clogged pores and breakouts.
Moisturizer with SPF must be applied correctly to bypass any sagging skin to form on a client’s neck and face. When administering moisturizer that includes sun protection, clients need to treat the face and neck separately. Convey to clients the importance of placing enough moisturizer on the face and neck because otherwise, they can begin to form wrinkles and sagging skin on neglected areas.
Many clients shower or wash their face and let their skin dry for about 10 minutes before applying moisturizer. This is not what they should be doing. Instruct clients to apply moisturizer within 60 seconds of cleansing because the skin can begin to dehydrate if clients wait too long.
Lastly, it is vital that clients are using the correct moisturizer for their skin. Some clients may use the same lotion they moisturize their body with on their face. This can lead to breakouts and irritated skin because the skin on the face is far more delicate than the skin on the body. Body lotions also have more oil in them. Clients with normal skin should use a light moisturizer with natural oils and clients with dry skin can use a moisturizer that has more oils in it.
Skin care professionals may think of moisturizing as a simple task that does not need addressed, but it is important to educate clients about the right way to moisturize. Moisturizing appropriately will leave skin soft, supple, and glowing!

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By | January 21, 2019

From baking soda to salt, there are several items that are considered staples within the typical American kitchen. One such item is apple cider vinegar. Whether it is used to make salad dressing or as a household cleanser this pantry item has played a starring role. However, many do not realize that the organic, unfiltered kind has also enjoyed a long history as the basis of many health remedies.
Apple cider vinegar's ability to balance the body's pH levels is one of its strongest qualities. In fact, it is a great way to create a healthy, alkalized state within your body by eating or drinking it. However, this strength can also be used in your daily skin care routine. When used as a toner, its antimicrobial and anti-inflammatory properties can help curb acne and blemishes. For sunburns, adding a cup of apple cider vinegar to a bath can provide some relief.

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By sharlean | January 21, 2019

Learning how to immediately identify a new client’s personality type can gain professionals a lifetime customer by anticipating their needs and exceeding their expectations. There are a plethora of places where potential clients can receive facials or other spa services, but they will repeatedly return if a professional gives them an experience that wows them. Building a rapport with clients and understanding their skin care needs intrisicaly are crucial elements in developing a relationship. The more educated professionals become in reading body language, identifying basic personality types, and noticing distinct behavioral qualities within a person, the better they can customize services. Furthering education in the psychological aspects of why a person invests in services or products will not only help in the work place, but these are helpful skills that can be transferred into home life, friendships, and family, too. These skills can help professionals understand why someone might invest in a friendship or how to handle a family member who is challenging because they now understand what behaviors feed which personality types.

Take a look at the four basic personality types that may come into the workplace. Keep in mind that not everyone will fit one of these categories perfectly. Each person possesses a blend of the different personality types, but typically a dominant trait will emerge. Use these as insights to better recognize client signals, and shift mentality and services to provide outstanding customer service.






The director takes charge immediately. This dominate personality type is comfortable clearly expressing their desires and telling the professional what he or she can and cannot do, all the while looking for signs of weakness, like shaky hands, poor body language, and negative facial expressions. They do not do this to hurt feelings, they just want their eyebrows or skin to look like an expert handled it, and if they do not think the professional is experienced enough, they are not inclined to stay a client. To win them over, take the reins and assure them of the experience, knowledge, and extensive training behind the service provided. They want reassurance and to see that the professional has confidence. Directors have a healthy self-esteem and only want to be serviced by like-minded people. Be confident and pull out the red carpet service, allowing this client to relax. Directors are very loyal clients to have and, although it may take longer than usual to win their trust, the effort is well worth it.


Rapport Building


Directors want products and services that give them immediate results and are willing to invest in any recommended products as long as they are the most potent and fast-acting. This client does not want to get too personal; they are only interested in relevant education and experience. They also will not want to share a lot about their personal life, except for public or professional accomplishments. Stick to talking about the last class taken for self-improvement or any professional awards or achievements.




Not every director fits into this mold, but, typically, their attire will be simple without many accessories. Their makeup and hair will be elegant, but simple. People tend to use their clothing, makeup, and accessories as a way to show their personality and this provides insight into how they might behave and their preferences.






This client commands attention. They are noticed immediately when they walk into a room and people are drawn to their energy and personality. They expect to be treated like a celebrity, so give them all the extras (with proper associated fees). This client will promote the spa on their social media feeds and to friends and family when they receive spectacular service. So, even though they may get bored eventually after exhausting all of the spas services, the superstar will promote the spa in high rotation with pictures and tweets, bringing other lifelong clients. What better advertisement than a picture of their freshly waxed brows with their friendly aesthetician? Show them well-known craft and ensure they feel special in the treatment room. Roll out the red carpet service. They will come back once they have toured the other spas in town. The superstar’s goal, usually, is to make sure they are getting the absolute best service available. Ultimately, they want to feel special. Show them they are valued by providing individual services tailored especially for them. Tapping into this aspect of their personality type can almost guarantee their lifelong service.


Rapport Building


The superstar always has energy and does not typically book an appointment to relax. They like to chat. This type of client wants to use the products being promoted by Hollywood or in the fashion industry and wants the services celebrities are advertising on their social media. They could care less about qualifications, but are thrilled to hear knowledge on the latest eyebrow trends or newest Hollywood-sought services and whether or not they can be provided. Attend trade shows and follow industry magazines to stay current on the latest trends.




Generally, superstars are easy to spot. They usually make bold fashion choices by mixing prints, colors, and whatever is trendy at the moment. Not many classic pieces are in their wardrobe, and since they love attention, their clothing always has a burst of pizzazz. Their hair is usually cut and styled in the newest Hollywood hair trend. Also, superstars tend to express themselves with bright and colorful accessories and makeup. Again, not every superstar fits this mold, but these are some basic guidelines to look for.






The intellectual is quiet and is happy for the professional to take the lead, but has a highly developed sense of order. This client enters and leaves quietly and is more introverted. They never raise their voice or use a harsh tone. Sometimes, a professional might not know an intellectual is waiting for them, as they camouflage themselves so well. They like eye contact and professionalism, but do not typically connect if the professional is overly chatty, seemingly trying to sell them products, or seem too energized. Be professional and a bit subdued because this is their comfort zone and they will appreciate it. Intellectuals typically only speak if they have something important to say, so conversation is always meaningful and well thought out.


Rapport Building


This cerebral client will want to know things like the science behind what you are doing, how many ounces per dollar are in each product, and will book the most effective treatment for their issue. This person will want minimum chit-chat and will not want to get personal, but rather prefers to talk about statistics and facts about the homecare the professional is recommending. They like services that get the job done efficiently, rather than luxuriously. This client is extremely loyal and will stay with a spa as long as they can. A benefit of this client is that they will refer people, but only if they think that referral needs something the professional can provide. While it is not the usual referral, it is still genuine. This client is all about necessities, the science, and being economical. Know the science behind the products and services recommended.




Intellectuals tend towards basic, simple and muted clothing, as they do not see the purpose in spending their money on clothing. Their clothing and accessories are usually basic and simple. In general, these clients keep makeup light. They might stick to just an eyelash tint or lip balm.






The harmonizer will walk in and want to make a connection immediately. They almost always have a smile on their face and are looking to see who will smile back. This client is continuously scanning the room for those who might be like them, while trying to avoid anyone who might be conflictive.


Rapport Building


This person just wants to connect and appears not to care if the treatment is performed correctly – but never skimp on the treatment, of course. The most important thing is that they have someone to talk to that likes and approves of them. Genuinely try to find something in common with this client because they will invest in everything recommended for skin care and refer all their, making the spa their go-to place for their whole group. An added bonus is that this client will always leave a little sunshine behind.




Harmonizers sport clothes with floral prints and warm colors, and wear matching accessories, such as a cute bird or flower pendants. Generally, these clients present themselves in soft-looking, comfortable, cute styles. Their body language is typically relaxed and welcoming, with a very warm vibe.


Whenever possible, educate yourself on basic personality styles, body language, and human behaviors. Myers-Briggs, the Four Temperaments, and Carl G. Jung’s Theory of Psychological Types are a good starting place for education available online or through the library. Remember that each person has a mixture of all four personality types, although one will typically dominate. Tap into clients’ dominant traits and drive the service from that standpoint. Do not judge clients based on personality type, but rather use this knowledge to provide more tailored services. Do not be surprised if there are times when a client does not appear to have a particular dominating trait and instead has a balanced variation of all four personality types. Keep an open mind, but become more aware of the layers of clients in order to develop people skills and ensure higher client retention rates.


Spa educator, aesthetician, and reiki master teacher, Sharlean Windus is passionate about health and wellness. Windus has dedicated her lifestyle and career to teaching others about holistic skin care and mindful living. Fluent in all aspects of the spa industry, Windus is a seasoned aesthetician who has worked as a spa manager, owner, and educator. She currently works at Classique Spa in Seattle, Washington and leads monthly reiki classes. Her videos on reiki can be found on YouTube. In her free time, Windus blogs on her wellness website. She is currently finishing her first holistic skin care book.

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By Jeremy | January 21, 2019

Makeup artistry is a fantastic procedure for every skin care professional to learn, regardless of their industry goals. It should truly be an added value service that provides clients with a finished look at the end of a treatment. Outlining a detailed makeup application protocol is an integral part of streamlining the business.

Makeup Application Steps
First, apply primer to the client's entire face. Primer is essential for creating an even complexion and a barrier between the skin and the makeup. It provides a beautiful finish and longer wear for the client.

Then, apply liquid mineral foundation with a round, dense brush. Buff on the liquid makeup from the outside of the face.

Afterwards, apply a layer of mineral powder. The professional can opt to use a translucent powder or a foundation powder that creates additional coverage and color on the skin. The use of a large round brush with translucent powders creates optimal coverage, whereas a smaller and denser round brush creates more coverage on the skin with colored foundation powders.

Next, apply concealer under the eyes, on the eyelids, and on blemishes. Whether utilizing a powder or liquid concealer, make certain that the color has a yellow undertone. When using a liquid or cream concealer, a translucent powder must be applied following the application in order to set the product.

Continue by contouring under the jawline (on the neck) and cheekbones, on the sides of the bridge of the nose, and lightly in the hairline. Utilizing a slightly lighter contour color on the sides of the nose is very important as it does not take much to create a defined, angular nose. The use of an angled face brush is key to carving out amazing bone structure with contour colors. face

Proceed by highlighting the top of the cheeks, the bridge of the nose, and the cupid's bow of the lips. Highlighters are powders in which very finely milled shimmer is used to bring out the high points of the face.

Next, define the client's eyebrows. Creating the ideal eyebrow comes with proper understanding of eyebrow measurements for that specific client. When utilizing a powder, be sure to use a small, stiff, angled brush for application. Apply the color on the bottom portion of the eyebrow from the interior towards the outer part of the eyebrow. Feather up the color through the remainder of the eyebrow and make certain the lines are even and precise.

Apply eyeshadow using the "v" technique, then apply liquid or pencil eyeliner to the top line. Use winged eyeliner on the top line, followed by a simple swipe of a lighter taupe or even darker shadow on the bottom eye line, to create a softer, more open look.

Continue by blending the outer corner of the eyeshadow and eyeliner. Use a contour eyeshadow color that is slightly darker that the first eyeshadow application to simply blend the eyeliner with the eyeshadow in the direction of the "v."

Then, apply mascara with a disposable mascara wand, as well as an eyelash strip or tab if the client desires it.

Finish by applying lip liner and lip color. Lip liners in an earth tone that is slightly darker than the natural skin tone is an easy go-to option. Choose a lip color that is complementary by picking something with a pink undertone, even if it is in the brown family. The natural color of the lips is a rosy pink or red. By choosing a color with pink undertones, the lips will look natural and full.

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By Jeremy Lawrence | January 21, 2019

Facts: False Everyday makeup application is designed to enhance or downplay one’s natural features and it is important to select colors that are compatible with both the primary and under tones of the skin. When choosing lipsticks, lip glosses or eyeshadow, another factor to consider is the richness or depth of pigment in the product that your client is using.

This is essential as it determines how prominently the colors will appear and contrast on your client’s skin tone. Is the color soft or bright, muted or bold? Women with lighter skin tones may have to use more color in other areas of the face (cheeks) when selecting an intense hue for eyes or lips. Conversely, women with deeper skin tones who elect to wear a soft, neutral lip may need to apply a deeper more dramatic eyeshadow for visual equilibrium. Providing balance to any makeup application will always yield the best results.

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By Jeremy Lawrence | January 21, 2019

A good personal trainer will tell you that the key to a healthy and fit body is a combination of a healthy diet and an effective exercise routine. While a personal trainer can put their clients through a series of exercises, perhaps focusing on building muscle or losing fat, a key factor in how quickly and dramatically changes will be seen will be contingent upon a well-prepared and executed diet plan! Qualified personal trainers are sought out by celebrities and top athletes to challenge their bodies to reach the next level of excellence. A personal trainer not only knows how the body works and how to challenge it, but how to implement a proper nutrition plan that will help clients reach their goals. By applying a personal trainer’s approach, skin care professionals can offer a unique approach to treating their client’s skin.

sell yourselfSell Yourself First
Take a moment to reflect on what it means to you to be an aesthetician. What makes you and your services unique? Why should a client choose you over another licensed professional? To acquire a loyal return client, they must be convinced that you not only provide the best services with the best products, but that you are, in fact, the best aesthetician for them. When it comes to personal care services, we all want the best of the best. Do you carry the title you have earned with an appropriate amount of weight? Are your clients confident in you to treat their skin concerns? Oftentimes, we get so caught up in not wanting to sound pushy or like a salesman in the treatment room that we forget what our job title
truly means.
As aestheticians, we carry a powerhouse of knowledge about the anatomy of the skin, various skin conditions, and ingredients. We know how to treat the skin professionally in the treatment room and how to provide it with essential nutrients at home. Essentially, you are the ideal facial trainer; working out imperfections in the skin with a combination of deep pore cleansing, appropriate exfoliation, targeted facial massage, and a combination of appropriate topical actives.

Establish a Plan
To achieve real improvement in one’s skin health, we must focus on two key essential ways to treat the skin – professionally and at home. A healthy diet can be compared to proper homecare for the skin, and an effective personal training session can be compared to an effective professional skin care treatment. To maximize results in the body, you must have a combination of both – exercise and a proper diet. To maximize results in the skin, a combination of professional skin care treatments and proper homecare will yield optimum results.
The first step in establishing a plan is to understand what your client wants to achieve – what is their end goal? By asking them key questions, you can determine exactly what they want to achieve in their skin. Additionally, ask them specific background questions such as: how long they have been experiencing skin issues; whether it could be genetic, hormonal, inconsistent and improper homecare; or due to environmental circumstances. A client intake form with pointed questions can be helpful to establish how long they have suffered from their skin condition and what the cause might be. With this background information, you will be able to appropriately treat the client’s skin.

Treatment Expectations
quoteSetting up a realistic expectation of what can be achieved in the initial treatment will prevent your client from any disappointment. It will also provide you with the opportunity to educate them on what is needed to achieve desired results. Just like one cannot realistically expect to lose 10 pounds in one training session (at least not in a healthy way!), we have to set up realistic expectations for what can be accomplished in a single professional treatment. If it is a skin condition, it is going to take a combination of regular treatments and proper homecare to reach desired results. This is where you will become a partner with your client in providing them with the essential education, products, and treatment solutions that they need in order to move closer to their goal.
When developing a plan with your client, recommend the most beneficial treatment for their skin, even if they originally scheduled a different service. Explain the benefits of the treatment you recommend and how it is going to help them reach their goal. Will the treatment or add-on you recommend add to the cost of the service? Usually, this is not an issue if you have already established what the client’s goals are and how it is going to help reach that goal. Remember, you are in the business of improving the skin and to do so, you must provide your client with clear information at the outset on how that can be realistically achieved.
While working out with a personal trainer once may be a great jumpstart towards one’s fitness goals, oftentimes, more is needed than just one training session. A series of workout sessions will provide the most improvement to one’s endurance and strength building while targeting weight loss and/or building muscle mass. Likewise, plan on drawing out a treatment schedule for your client to help them reach the results they would like to see.
A personal trainer may use a boot camp program or circuit training to get their client in shape. The benefits of circuit training is that various exercises and methods are used in intervals, helping to prevent the body from plateauing. An ineffective personal trainer would not challenge a client and eventually lose their trust in them. We do not want to be the skin care professional who performs the same exact facial treatment at every one of the client’s appointments.
Providing an option for a treatment series is a great way to get clients to commit to a treatment plan, while educating them that it will be the best way to get the most rapid results. Discuss the benefits of committing to a treatment plan and how the plan you are creating for the client is going to work to treat their skin conditions. While some clients may have a preferred peel or treatment that they enjoy, I would recommend educating them on the benefits of taking a circuit therapy or rotational approach to treating their skin.
By alternating different treatments on a rotational basis, we can begin to challenge the skin to improve. Just like the athlete who does the same exact exercise routine, they will begin to see a plateau in their results. So too will a client’s skin if we do not rotate the treatments we perform. Instead of offering a treatment package for a specific facial treatment or peel, why not create a package or options that involve customization? The key to treating any skin condition professionally is a consistent routine of strategically-planned treatments.
In your strategy to build up a loyal client base, leverage your relationships with your existing clients who already love your services by implementing a referral program. With the trust you have garnered with your existing clients, offer them an incentive to refer friends and family to you. After all, everyone loves to get in shape together, and spa parties and events are a great way to invite loyal clients to bring a friend!

As a skin care professional, it is our responsibility to educate clients on what is required for them to move closer to the results they desire.
Just like one cannot expect to lose weight if they choose drive-thru fast food after their workout, our clients need to be educated on what they put on their skin at home following their treatment. Make them aware that this is going to make a huge impact on their skin’s overall health and improvement. While we can help to provide a “clean palate” in the treatment room, the client will be treating their skin on a daily basis, twice a day ideally, and what they do at home will translate to seeing the results they want – or not.
With your knowledge of ingredients and scientific skin care technology, skin care professionals are equipped to offer the best advice for what should be used on the skin on a daily basis. I would stress the importance of proper homecare and nutrition for the skin, especially after a corrective treatment where a peel or microdermabrasion was performed. After a strenuous workout, many will drink a protein shake to replace essential vitamins, protein, and amino acids. Likewise, after creating any amount of stress on the skin, such as a peel, it would be wise to recommend a program of aftercare to help heal and nourish the skin. Products that keep the skin well-hydrated and protected while adding antioxidant support are vital to help repair and boost skin nutrition.
As a part of your retail plan, utilize a client prescription sheet where you can write out a skin care routine for your client. Take the guesswork out of their homecare routine by drawing out a plan tailored to their skin’s needs. During your consultation, take note of where the client may have gaps in their skin care regimen. For example, does your client have dry skin? Here is an opportunity to recommend products like a great hydrating facial serum, home-care exfoliant, and perhaps a weekly facial mask that they can insert into their current routine to help keep the skin well-hydrated and balanced. The objective is to find what the client is missing and fill the void with a targeted solution to match their needs.

Seasonal Skin Care
As the seasons begin to change, we see a change in what our diet may look like from different seasonally-available fruits and vegetables. As we make small changes in our diet plan and add seasonal nutrition options, we should do the same for the skin. The skin is not going to act the same during summer months as it does during the winter. For that reason, changing up your client’s homecare routine year-round is essential for them to see maximum improvement in their skin’s health. For example, during the winter months, it is common for skin to feel dry or dehydrated, whereas during the summer months, skin may be more prone to being oily and will require added SPF protection and antioxidant therapy to prevent ultraviolet damage. Keeping your retail space stocked with items that do well for specific seasons will help you achieve success in retailing homecare solutions to your clients.
Consider packaging seasonal or skin type-specific skin care kits to make an easy, grab-and-go system for your clients. Also, travel size home-care kits are a great way to introduce a new skin care regimen to the hesitant buyer or a buyer on a budget. A travel size kit will offer just the right amount of product that will allow a client to see how the products work for their skin. Since a travel-size kit will last anywhere from a few weeks to a month or so, you can be sure that the client will be back to restock their supply and perhaps upgrade to full-size products.

Grab your client’s attention with cleverly-crafted, colorful, fun, and eye-catching retail displays. Enhance your retail space with easy tricks such as moving product around and highlighting featured products to keep your spa feeling fresh and new. A monthly featured retail product will call your client’s attention to a product they may have overlooked on a previous visit. Utilize shelf talkers to feature your top-selling products and make sure not to overstock your shelves with too much product. Having a limited amount (three to six) of each retail item will create the demand for purchase. An overstocked item might indicate to a potential buyer that the particular product is not desired; thus, should not
be purchased.
When it comes to product sampling, offer your clients a free product sample as a gift with any purchase. This will allow them to try a product they were perhaps hesitant to purchase and help increase your future product sales. Everyone loves samples! Remember, with product samples, as well as any product purchases, that your client understands proper application and product usage. Ideally, they will be leaving the spa with their prescription sheet with directions for homecare; if not, be sure to give her direct instructions on how to use the products at home.
As a skin care professional, a nice touch would be to follow up with a phone call within a week of your client’s visit to see how their skin improved with the facial treatment and if they have any questions about their homecare regimen. This is also a great time to remind the client about when the best time would be for them to come back for a follow-up treatment, if they did not re-book the same day as their service. Taking a proactive approach in treating your clients’ skin and following up with them will make you stand out as a skin care professional who really takes a personal interest in clients.

As the seasons change and your business blossoms, you can continue to keep your client’s skin healthy and fit. By taking a fitness approach to treating their skin on a rotational basis and offering them homecare solutions to match their needs, your clients will see amazing and lasting results. The best part is no push-ups are required!

Heather-Fowler2015Heather Fowler found herself in the skin care industry in 2011 as a licensed aesthetician after struggling with skin issues herself and being frustrated with spa treatments that seemed lacking in scientific, naturally-derived products. Since then, Fowler has tirelessly worked to launch international product line marketing campaigns, education literature, product development, and brand strategy. As business development manager for Skin Fitness Therapy, she serves as a national educator and brand manager, specializing in advanced, corrective skin care. Her expertise in marketing, merchandising, menu, and treatment development has led to successful partnerships and relationships with many licensed aestheticians, spas, and medical facilities.

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By Jeremy Lawrence | January 21, 2019

When it comes to makeup, everyone has a different style. Some women like bold, bright, colorful makeup. Others might prefer a more subtle, natural look. And many might even go au natural more often than not. Understanding each client's makeup style is the first step to a great makeup application, but what comes next? There are many important factors that come into play when teaching a client appropriate makeup techniques – and it all starts with the consultation.

During the consultation, the makeup artist should first find out what the client's makeup personality is. Look at their makeup personality! Sometimes a client will come in with their makeup already applied, which can give the makeup artist an idea of any pronounced makeup preference. Queues can be noticed with the client's current makeup application as to whether their makeup personality is more natural, adventurous, or glamorous! However, sometimes the makeup artist will need to make their own evaluations based on the following questions:

  • How much time does the client have each morning to apply makeup?
  • What brand of makeup is the client currently purchasing?
  • What is the client's makeup or skin concerns (acne, rosacea, hyperpigmentation, and so on)?

Without knowing the answers to these questions, the makeup artist is simply doing what they personally feel is the best solution. Asking these specific questions can often help determine what the client is looking for.

How are different looks created for each client? Where do should the makeup artist begin? I like to start with what "look" the client is imagining or requesting, while also considering what is best for their age or style. By separating clients into three different age groups – young, middle, and mature – a makeup artist will be able to more easily provide the client a cohesive and stylish makeup look.

Young Clients
First, let us start with the youngest age group. Young looks can often be very natural or more dramatic, depending on whether it is day pic 5
or night.

Daytime/Natural Looks: For a natural, daytime look, a pressed or loose powder can be applied as a foundation, accompanied by a nude blush on the client's cheekbones and eyes. This look should be accented with a natural gloss and mascara. This look can be achieved in approximately five minutes, which is a perfect time frame for young women on the go.

Night/Glamour Looks: For a more dramatic look with the young clientele, the makeup artists should start with a great concealer under the eyes. Any imperfections (such as acne or hyperpigmentation) should be touched up with concealer by using a tapping motion (also called stippling). Next, liquid foundation should be applied for added coverage. By working one section of the face at a time, the liquid foundation can be layered to get the desired coverage. After the concealer has been stippled, it is important to remember to stipple the liquid foundation on top so that the concealer does not come off. Depending on what finishing look is desired by the client, pressed or loose powder should then be applied. Pressed powder will give the client a matte look, while loose powder will give a more luminescent look to the skin. The perfect canvas has now been created and it is time to add color to the client's eyes. Young eyes do not have the challenges of more mature eyes, so anything goes when it comes to applying color to the eyes of young clients – from bright, vivid colors to dark eyeliners!

Middle Age Clients
Depending on the look (natural or glamorous) the client is looking to achieve, makeup application is not very different than the approach pic 3taken on a young face, with a few exceptions.

The first exception is with the eyes. Eye colors need to be toned down a bit with this age group. Also, eyeliners should not be as thick or be applied completely around the eye (the only exception is with larger eyes, as the eyeliner can go completely around the eye). At this age, we begin to see the end of the eye drooping a bit and the eyebrows starting to lose definition. Darker eyeshadow shades should be used on the outer corner of the eye and color should always sweep up at the end of the eye. This will give the illusion of the client's eyes coming up and out at the outer corner.

When it comes to the lip color of the middle age clients, it needs to have just enough color while not being too vivid. Sometimes too natural of a lip color does not brighten the client's face enough or show up well in photographs. The client's eyebrows need to be groomed and uniquely shaped to fit their eyes. To attain a more youthful look, the finish should be kept a bit dewy for normal-to-dry skin. With this approach, the client's skin will show off some radiance.

Mature Clients
Mature faces typically show droopier eyes, smaller lips with less definition, and faded eyebrows; however, there are many great makeup illusions that can help pronounce the client's cheekbones, slenderize the nose, and contour the jaw line. Keep in mind that whenever the client's face is being contoured, it must always be highlighted as well. This will keep balance to the client's face. Any colors used on the client should be colors that complement their face, but the blush application should be more on the minimal side and the eyes should be kept subtle with some glamour to compliment the face. A dewy finish will make the face look youthful. Also, eyebrows are an important component to framing the face and clients should be encouraged to have their eyebrows professionally shaped or consider a permanent solution.

The term "age appropriate" is not a term that should be used because no matter what a client's age, there are variations that work best for everyone. By understanding what the client's individual makeup preferences are, the makeup artist should be able to provide each client with a makeup look that is sure to impress!

pic 2Annie Mayo is a former salon owner and aesthetician, having spent many years honing her skills in all aspects of hair, skin, and makeup. Eventually she made the progression to television, film, and print as a makeup artist. Some of her work in the field of makeup includes over 25 feature films, countless print advertisements, the Miss Universe Pageant, and major sporting events such as the Super Bowl and the World Series. She also hosted a morning television segment on Fox News called "The Makeup Doctor." She developed Advanced Mineral Makeup, a line of natural mineral makeup and cosmetics.

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By | January 21, 2019

Cole Martin Inc., parent company of Stemulation™ Luxury Skincare, announced the appointment of Linda Nelson as executive vice president of training and product development. With a career in business development and an education in beauty that spans more than 25 years, Nelson is a recognized pioneer in new generation aesthetics.

“We are thrilled to have Linda join our team. Her background and experience are uniquely suited to expanding our presence in the luxury resort and medical spa markets,” says Stemulation Founder Laurie Nicoll, CEO of Cole Martin Inc. “As a coach and educator to spa operators and spa therapists across the globe, Linda specializes in increasing retail revenues and the customer service experience through a deep understanding of ingredients and their application in advanced aesthetics.”

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By Jeremy Lawrence | January 21, 2019

Depending on the client’s age, the makeup artist will need to assist the client with an age-appropriate look. Some young clients want to start using all kinds of makeup at a very young age. My advice is to guide them. As I apply makeup to their face, I make it even more of a learning experience by having them apply makeup along with me. This teaches them how to achieve the look at home. This is a beauty guide to help professional makeup artists create age-appropriate looks.

With pre-teenagers most are longing to get started with makeup. Some even want to wear foundation and black mascara at age 10. When doing a consultation, keep it pretty and simple. First, talk to the client about skin care and how they should wash and protect the skin day and night. I suggest that the professional shows them a blush, lip gloss, and also a fragrant hand-and-body lotion. At age 10, they are starting to like fragrance. The professional should also recommend drinking water, eating fresh fruits and vegetables, and staying healthy to help make the skin look prettier. I would remind the client, with a smile, that they have plenty of time and years to get all dolled up.
On the other hand, teenagers believe they are ready to use every product available. Before applying any makeup, demonstrate a simple skin care regimen, one with few products. The professional should advise the client about a facemask to maintain a clear complexion. They should be advised that even oily skin needs a moisturizer.
The client should then be shown her a soft-finish foundation, like a powder and makeup base in one, or a tinted moisturizer. I would also apply concealer (if needed) and a dash of foundation, along with a light dusting of rice powder (it is truly translucent). Next, I would apply a lipstick, lip gloss, or lip-balm, and then a kiss of blush. The eyelid can be swept with a light-to-medium color all over the eyelid. Champagne, beige, or nude look great and natural.
Clear mascara is a fabulous eyelash conditioning choice and offers double-duty beauty as an eyebrow tamer. If the teenager insists on mascara, I like to suggest eggplant, teal, or navy. I advise the client to stay away from black as it looks harsh. These shades really open the eyes and take away a tired appearance. A medium brown mascara offers a natural look but the colored hues are fun, too. Color has never been as fashionable as it is now.
Makeup artists should always finish the consultation and application with a face chart. Show the client on paper where each shade was applied. Ask the client questions! They will most likely answer and tell you what you need to hear. Ask questions such as: What are your favorite colors to wear? What colors do you dislike? Do you prefer lip gloss or a lipstick? What do you want to improve on your face?
In addition, makeup artists should always remember to listen. Allow the client to speak and explain what they want and feel. No question is silly or stupid. Makeup artists are there to help. Above all, you want them to feel it, not just look it. Help them to achieve both. Their consultation should be a fun experience. If you started using a lot makeup at age 12 do not assume that the client wants to as well. It is all about the client and working together on creating a look they will love.

Noreen-Young-2015Noreen Young is an internationally-known makeup artist, educator, and motivational speaker. She is an author and has a series of how-to videos for the beauty professional. Noreen is a consultant to cosmetic companies, salons, and day spas.

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By Jeremy Lawrence | January 21, 2019

Many clients do not pay attention to in-depth instructions provided by companies for product application. As they apply products in a way that feels natural to them, they are missing out on a quick and easy opportunity to ensure that they make the most of the products they purchase.

As a skin care professional, it is important to stress to clients that how they apply products is just as important as the products they are using. Application, massage, and direction of massage enhances the results of the products they love.
Vichy, a skin care company, conducted a consumer test on 30 women in the age range of 30 to 60 in order gauge the effectiveness of a facial massage when applying products. This 2009 study found a 59 percent increase in skin firmness, a 17 percent decrease in facial shine, and a 39 percent decrease in wrinkle visibility.1 These facial massages proved to be vital to product results because they influence the flow of blood and lymphatic and interstitial fluids, which increases drainage of toxins and revitalizes the muscles and skin. The effectiveness of the products is greatly increased by the act of the massage, creating better results than when the product itself is applied normally.
When instructing clients on how to perform an effective facial massage, it is crucial to emphasize the importance of using smooth, soft movements. Kim Laudati, master aesthetician and laser specialist, told Daily Makeover, “Elastin fibers are like rubber bands. Stretch them back and forth too often or too quickly and they will wear out.” Rhythmic and light strokes should be used in order to drain lymphatics, which will reduce puffiness under the eye. For exfoliation, clients should use a small, circular motion; regular and circular strokes should be utilized when applying serums and moisturizers in order to help the product spread evenly and penetrate the dermis.

1. Daily Makeover. (2014, November 10). Why Your Face Needs a Massage.

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By Jeremy | January 21, 2019

In our skin care video series, our Educator and Esthetician Tami shows you professional skincare techniques that can be used at home.
Here, learn the proper procedure for using Doctor D. Schwab Puff Away Eye Gel, an age-defying eye gel which reduces the appearance of puffiness, dark circles, and fine lines and wrinkles with powerful antioxidants.

Doctor D. Schwab creates high quality, result-oriented botanical skin care products for every skin type. We incorporate the latest, most innovative ingredients, including peptides and plant stem cell extracts, with advanced scientific technology, helping to maintain youthful looking skin and prevent further damage.

Powerful free radical exchangers, herbal extracts and vitamins, incorporated into our patent-pending Alphasome® delivery system, improve skin health and appearance by revitalizing and regenerating.

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By Jeremy | January 21, 2019

Learn how to apply eyelash extensions by watching the Aesthetic VideoSource online training videos and DVDs at

Eyelash extensions are de rigueur among celebrities for 24/7 luscious, long lashes...and their popularity is rapidly growing outside the Hollywood hills. With looks ranging from natural enhancement to dramatic flair, creating immediate and long-lasting lift and definition to the eyes, what's not to love?

However, the lash-by-lash extension application is an art that requires training, patience, and lots of practice. In Aesthetic VideoSource's newest instructional DVDs, Eyelash extensions, Vol. 1 and 2 , Leslie Graham, a certified eyelash extension trainer and award-winning makeup artist, demonstrates how to provide this popular and profitable service.

With step-by-step instruction and extreme close-ups, Leslie shows you how to prepare your clients, select lashes, set up your workstation, apply individual Eyelash extensions , and remove extensions. You will also learn about safety and sanitation, precautions, required supplies, available product types, client information and consent forms, eyelash growth cycle, aftercare instructions, and tips and tricks to make the application faster and more efficient.

In each volume, Graham then demonstrates full length applications. In Volume 1, Graham demonstrates how to provide three looks on models of different ethnicities (African-American, White, and Asian): a dramatic look using synthetic "C" curl extensions, a natural "bridal" look using synthetic lashes, and an elegant look with a full set of mink lashes (the "crème de la crème" of extensions). In Volume 2, she demonstrates how to provide a full set of silk colored lashes, how to use crystals to create a glam look, highlights with color using synthetic lashes, and corrective techniques using criss-cross and "Y" lashes.

Applications normally run an hour to two, depending on the number of lashes applied. The extensions last 3 to 6 weeks, following the lashes' natural cycle, then require touch-ups to maintain the enhanced lashes. Whether you want to provide extensions exclusively or as an additional service, extensions are a great return on investment with low product cost and full sets starting at $150.

"This is fine detailed work and an intricate procedure. In the end, you'll love the effect, as will your clients," says Graham. "Welcome to the eye-opening world of Eyelash extensions ."

Leslie's techniques are very professional and precise. The models look like they have naturally fabulous thick, long lashes. Leslie is a gifted educator also. Step-by-step, she explains how to do what she does so beautifully.

Leslie Graham is an award-winning professional makeup artist in film and television, and a certified eyelash extension technician and trainer. She trained at the Westmore Academy of Cosmetic Arts in beauty and special effects makeup and at Misencil as an Eyelash Technician and Trainer. Production credits include The Twilight Sagas: New Moon & Eclipse, Tron 2, Night at the Museum, Ghostrider, X-Men 3, and Battlestar Galactica.

Aesthetic VideoSource produces and distributes detailed, comprehensive health and spa instructional DVDs, so anyone can properly perform the procedures shown. Aesthetic VideoSource is the forerunner in educational media distribution, with award-winning DVDs and an always-expanding list of offerings to meet the spa and beauty industry's needs.

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By Jeremy | January 21, 2019

Makeup can do wonders when it is applied properly to the skin. With the recent emphasis on makeup on social media, clients often think that they have to contour, strobe, highlight, reverse contour, and more. However, that kind of application becomes too overwhelming when done on a daily basis. Clients should focus on using makeup to enhance their features. They should not hide behind it or go overboard. Clients want to look like themselves, only better. 

10 Things About: Makeup Application from Dermascope on Vimeo.

Most importantly, they do not want a 'cookie cutter face,' where every makeup client in the spa looks alike. Clients simply want to look and feel their best.

one1. The beauty of makeup today is there are no real rules for color; anything goes. The nude look and dark smoky eyes are used so often that professionals should try playing with soft metallic eyes that use colors like champagne, silver gray, and soft gold. A smoky colorful eye is also a refreshing new choice. Aqua blue and royal blue eyeliner are nice alternatives to the common brown and black eyeliner.

2. Many clients are in a makeup rut, doing the same routine over and over. Teach them some new tricks. They will think of the spa each time they apply their makeup and enjoy visiting again to learn more tips and new trending looks.two

three3. All clients are different and have different makeup preferences. Some clients only want to wear lipstick and blush, while others may only want to wear a colorless lip balm and a moisturizer or a tinted moisturizer. Always customize makeup applications to suit the client's requests and have a variety of makeup options on hand.

4. False eyelashes are not for everyone and not realistic for every client and their lifestyle. While they may be a favorite of professionals, the average client may not love them as much. Do not push clients into getting them, but do keep a few styles in stock, especially around wedding, prom, and holiday seasons.

5. Blush and lipstick are the perfect facelift. Always offer to do a makeup application of these two cosmetics after a facial as not all clients want to leave feeling naked faced after a facial. Be sure to carry the latest and greatest makeup brands to entice clients and show them something new.fourandfive

six6. Remind the client that if they want luscious eyelashes, they need to use an eyelash curler before putting on their mascara. They can also use an eyelash conditioner or plumper to enhance their eyelashes' volume and length.

7. If clients are reluctant to use a lip liner, have them try a colorless lip liner, as it gives shape to the lips without color.

8. Dirty makeup brushes can interfere with flawless-looking makeup applications. Keep the makeup brush essentials in stock for clients to purchase and teach them how to keep their brushes clean. Keep a tip sheet on washing brushes in a holder next to the makeup

eight9. Stock the makeup station or makeup box with the right products. Stock up on timeless colors and tools the client will need to be gorgeous. Timeless shades, along with some trendy shades, will boost the professional's retail! If the professional does not stock them, the client will drive elsewhere to buy them.

10. Always advise clients to thoroughly remove their makeup at the end of every day. Makeup can clog the pores and contribute to the formation of pimples and chronic inflammation. Furthermore, sleeping in makeup can also cause the skin to appear dull because the lack of cleansing and exfoliation creates dead skin cell buildup. To properly remove makeup, clients should use an oil-based cleanser to remove all traces of the cosmetics from the skin. They should follow that cleansing with the use of a gel cleanser to remove excess oils and allow for the penetration of products. Clients can also opt to use a different makeup remover for the eye area or makeup-removal wipes if it is late and they are too tired for a double cleansing.nine

Clients take their face with them everywhere they go. Teach them how to do their makeup quickly and how to do it when they have more time. Offer seasonal update sessions, makeup lessons, and special occasion applications. Let clients know that they can create pretty faces on their own with professional products and beauty secrets.

noreen-youngNoreen Young is an internationally-known makeup artist, educator, and motivational speaker. She is an author and has a series of how-to videos for the beauty professional. Young is a consultant to cosmetic companies, salons, and day spas.


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