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By Peter Friis, CEO of ESSIO Shower | January 26, 2017
While at home, it is important for clients to apply essential oils properly to avoid adverse reactions as essential oils are pure, potent liquids that can irritate the skin if they are not applied correctly. When using essential oils, the first thing ...
By Michelle Richardson, L.E., professional makeup artist and co-owner of California Makeup Academy-Training Center | January 26, 2017
PREPPING THE FACEAdolescence is the perfect time to adopt a good skin care regimen as this is the time that breakouts are most likely to occur. Teenagers need to know the proper steps and products to care for their skin. The most important part of a beautiful ...
By Jeremy Lawrence | December 10, 2015
Many clients do not pay attention to in-depth instructions provided by companies for product application. As they apply products in a way that feels natural to them, they are missing out on a quick and easy opportunity to ensure that they make the most ...
By Shawn Towne | August 24, 2017
For most makeup artists, the high point of their job is hearing the excitement and revelation clients experience when seeing how a professional makeup application could enhance their appearance. Almost nothing makes a professional makeup artist happier ...
By Michael Kurov | September 25, 2017
Tami Rumbaugh says, “Plant stem cells are another specific group of natural ingredients in skin care. Plant stem cells protect skin stem cells due to their innate nature. In contrast to human stem cells, plant cells are totipotent, meaning every plant ...
By Michael Kurov | December 24, 2017
The benefits of ingesting apple cider vinegar have been sweeping the internet, becoming one of the latest social media health trends. From putting it in tea to taking “shots” of the vinegar, consumers seem obsessed with this liquid. While the internal ...
By Anne Todd | March 13, 2018
As part of its Massage Makes Me Happy initiative, the Global Wellness Institute has deemed March 20, 2018 Global Massage Makes Me Happy Day. Compared to the high demand found in the ever-expanding massage industry, the number of qualified therapists in ...
By Sharlean Windus | May 3, 2018
Learning how to immediately identify a new client’s personality type can gain professionals a lifetime customer by anticipating their needs and exceeding their expectations. There are a plethora of places where potential clients can receive facials or ...
By Ben Johnson | August 29, 2018
It is probably safe to say that aestheticians often struggle with their professional relationships with dermatologists in their town. While society has deemed them as the foremost experts in the area of skin, many aestheticians know about treatments and ...
By Savanna Boda | May 4, 2021
Gain insight on how to teach clients to apply sunscreen over their makeup throughout the day, presented by Savanna Boda in her monthly video column entitled, "Trade Secrets." Scroll down to watch the full video!

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