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By Valarie Hurst,L.E. | March 4, 2015
Do you struggle with finding ideas to post on social media? When you do post a status update, do you find it difficult to get viewers to engage? Do you scramble when trying to find visuals and instead post content in a hurry? Consistency seems to be a ...
By Barry Eichner | March 23, 2017
Social media is one of the most confusing subjects that any spa owner or manager deals with on a regular basis. For many spa owners, the general topic of marketing is overwhelming and digital marketing can be even more confusing. Most spa owners simply ...
By AIA | April 18, 2018
State Board Aesthetician Licensing Requirements *inquirers should be aware that for the most accurate information on licensing, they should contact their state board department Alabama 1000 hours of training in an approved school or 2000 hours ...
By Amanda Miller | February 26, 2019
No matter how you got your hands on this issue of DERMASCOPE – whether through your own print or digital subscription, your aesthetics school, a fellow aesthetician or staff member at your spa, your membership with Aesthetics International Association, ...
By Jessica “Jessa” Roberts | June 23, 2019
As an aesthetician, empty books or big gaps in a daily schedule can feel insurmountable. Aestheticians know all too well the importance of building a business that can support them. Effective marketing and client education techniques are essential. Implementing ...
By Rebecca Olpin | January 17, 2022
Chemical peels are one of the most rewarding treatments for both the client and professional because of their reliable results and ease of incorporating them into a service menu. A chemical peel is the application of selected acids to skin with the goal ...
By Dasha Saian | June 30, 2023
Branding is crucial when it comes to building a successful aesthetics business. A brand represents who the beauty entrepreneur is, what they stand for, and the expectations their clients can have when visiting the spa or solo aesthetics space. A well ...

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