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By Candice Morrison | May 27, 2020
The aesthetics world is ever-changing. Clients have access to endless knowledge on the internet and social media when it comes to skin care and treatments, and as aestheticians, their job is to bring realistic results to clients’ needs and wants by staying ...
By Mara Shorr | May 18, 2020
Working with family members poses a unique challenge to any business. While it can be stressful, we know firsthand how productive and rewarding working with family can be. We know this firsthand as Jay and Mara are a father-daughter duo and partners in ...
By Mara Shorr | May 18, 2020
If you’re letting patients slip through the cracks, you’re not alone. As practice management consultants, we can say that it is truly shocking to see how many practices forget to follow up with prospective clients. Whether your think your practice ...
By Tanis Rhines | April 28, 2020
Sun exposure – it is an obsession with aestheticians.From the time professionals first become enamored with the epidermis, weare tuned into the detrimental effects of ultraviolet radiation. It is those pesky invisible rays that cannot be seen but professionals know ...
By Michelle Valeri | April 27, 2020
Western medical schools study cadavers, while Traditional Chinese Medicine studied and documented patterns of the human body for thousands of years while the bodies were still alive. They were able to establish patterns that continued to repeat in the ...
By Tannaz Razavi | April 28, 2020
Platelet-rich plasmatreatments are the latest injectable-based procedures to be used as a sort of “catch-all” for a seemingly endless slew of aesthetic problems. The combined elements of celebrity endorsement, efficacy doubts, and an increasingly experimental ...
By Zaina Hamdan | March 17, 2020
Most clients want to look forever young, having healthy and glowing skin even as they age. Professionals can use a variety of masks to minimize their clients’ fine lines, wrinkles, hyperpigmentation, or even acne. Facial masks can quickly help combat ...
By Lilliane Caron | March 18, 2020
Going to aesthetics school is like studying for a driver’s license. They cover the basics what applies most of the time – and then they give the license. However, becoming a great driver requires being in the driver’s seat frequently. Working in the spa ...
By Mariasa Slaughter | March 18, 2020
As aestheticians, the biggest responsibility is ensuring the safety of each client. As most skin care professionals learn in school and every continuing education class taken, sanitation is a must. It helps in ensuring that germs, bacteria, and disease ...
By Robert Manzo | March 18, 2020
When treating skin for any type of condition, whether it be acne, redness, inflammation, hyperpigmentation, or other typical conditions, it is critical to understand the role of the skin’s microbiome and barrier function. Let’s examine acne, for instance. ...
By Jennifer Foster | March 2, 2020
As modern society embraces this new day and age, cultural encouragement to engage in wellness as a lifestyle is at an all-time high. Clients, guests, and patrons alike are fully able to receive a multitude of services in a myriad of spas while perpetuating ...
By Mara Shorr | February 21, 2020
Working with aesthetic medical practices and medical spas across the country, one of the truest common denominators for areas of improvement is that of human resources. After all, your team can make or break the success of your business. At the helm of ...
By Elina Fedotova | February 21, 2020
Skin care professionals all know that to achieve desirable corrective results for clients, skin care professionals need to choose the most effective treatment products and protocols available. This is impossible without analyzing a complete list of ingredients ...
By Courtney Sykes | October 23, 2019
Creating excellent skin for clients involves the knowledge and application of diet, nutrition, and vitamins. Producing a set of education algorithms that entrust that these bases are covered within your client consultations are key to effective results. ...
By Danielle Pastula | January 28, 2020
Your spa’s Instagram profile is the new three-fold brochure. It’s the introductory point, the attractor, and the place where your ideal clients go to discover the brands and products they can connect with. According to a study by VidMob, one in four millennials ...

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