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By Pia Kynoch, owner, holistic skin therapist, and naturopath at Verve Skin Beauty Wellness | July 22, 2019
The mysteries of aging that control an individual’s lifespan, and the way they look and feel, are still yet to be completely unraveled, despite the many scientific advances in all the relevant fields of medicine, genetics, health, and wellness. Aging ...
By Robert P. Manzo | July 22, 2019
In general, clients and some professionals do not understand the difference between sensitive skin and skin sensitization. These are important concepts to understand for skin professionals. This article will address this topic with an emphasis on ...
By Tom Qiao | September 12, 2019
Did you know that acne scars are a huge problem for many clients? The scars that acne leaves behind can have lasting social and psychological effects, stretching beyond the teenage years into adulthood. In a recent study of 1,972 acne patients, over ...
By Renee Serbon | August 19, 2019
One of the frequently asked questions I get from my clients circles around training staff. Staff education is, in my opinion, highly crucial for several reasons: It gives clients confidence in your ability to deliver service. It helps to establish ...
By Louis Silberman | August 19, 2019
Do you love what you do? I certainly hope so. Could you love it even more? I definitely think so. In every business, there are always opportunities to increase your level of passion through additional training and certifications. As an added bonus, you’ll ...
By Liz Garrison | August 20, 2019
Skin care and massage can be similar occupations. They have similar lengths of hours to get a basic license, require a lifetime to learn, and are well suited to compassionate people wanting to change lives for the better. That may also be where those ...
By Douglas Preston | August 20, 2019
You’re planning a prosperous future as a career aesthetician. To succeed with clients, you know that service quality and prices matter. But, potential clients have numerous spa choices in your area – your competitors – and you are concerned about how ...
By Samantha Dench | August 20, 2019
Exfoliation is a hot topic across treatment rooms, social media, beauty bloggers, and magazine articles. But clients are getting mixed messages about what exfoliants to use and the correct way to exfoliate. The job of the aesthetician is to educate clients ...
By Susan Wade | June 25, 2019
Skin aging and abnormalities are closely linked to the lack of essential water levels in the skin. Some abnormalities include, but are not limited to, accelerated aging, eczema, psoriasis, acne, rosacea, actinic keratosis, and contact dermatitis. The ...
By Tami Assaf | June 25, 2019
It seems that the hidden gems of the exfoliation arena of the skin care industry are the relatively new brain children, polyhydroxy acids, due to their therapeutic advantage of efficaciously providing antiaging treatments for more reactive skin types. ...
By AIA | June 13, 2019
Adrien Arpel- A Legend in Aesthetics Adrien Arpel started in the cosmetic business accidentally, not with the intention of founding a dynast, but out frustration when she realized there were so few in the industry willing to take the time to teach an ...
By Drew Coleman | June 23, 2019
Most professionals have heard that it costs 11 times more to find a new client than it does to retain an existing one. If this is true, why don’t professionals spend at least twice as much time working to keep existing clients happy to avoid the costly ...
By Shelly Steadman | June 24, 2019
Let’s face it, working in a spa is hardly ever boring. No two days are the same. Tuesday might be low key and quiet, but the next day could be a train wreck of mis-scheduled clients and no shows. It’s a mixed bag for sure. The same can be said for co-workers. ...
By AIA | June 24, 2019
Retail Revolution – How to Beat the Internet and Sell More ProductsPresented by Justin Dotterweich and Brandon Potter Join the retail revolution and learn how to beat the internet and sell more products. Learn everything your spa could and should be ...
Protocols and Plans: The Need-to-Know for a Successful Spa Business
By AIA | June 24, 2019
Protocols and Plans: The Need-to-Know for a Successful Spa BusinessPresented by Courtney Sykes Delve into the world of clinical skin care and boost your bottom line through impeccable ingredient knowledge, in-depth client care plans, and the mastery ...

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