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By | July 6, 2015
In the realm of male skin care, simplicity is the key to education, lifestyle integration, results, and ongoing dedication. By nature, males are focused and minimalistic in their approach to obtaining and maintaining their skin health. Therefore, multifunctional ...
By Ann McDonnell, president and founder of EcoGenics Active Botanical Skin Care | September 9, 2015
Chances are that clients leave the spa with their appearance and health improved, a decreased level of stress, and an elevated sense of self-esteem. What if, in addition to the benefits of the services, clients also left with some retail products in ...
By Krista McKowen, L.E., director of media education for BiON Research | June 9, 2015
Beauty comes from wellness. Wellness can be found through nature and a holistic approach to skin and body care. And the sourcing of this approach to beauty lies in ingredients found in plants, known as phytotherapy. The term phytotherapy was coined ...
By | January 26, 2016
Many skin care professionals know that the global market for topically-applied skin care has been highly competitive for decades, dominated by large multi-national brands, many of which numerous professionals have likely used or sold. Each of these skin ...
By Leticia Mendonca, content director at Pink Horizons | April 8, 2015
One of your regular clients calls to schedule an appointment for collagen induction therapy. She has read all about this non-ablative, skin regeneration treatment, and she wants to look younger for her 45th birthday. Your service desk receives her call ...
By Dr Erin Madigan-Fleck | May 6, 2015
Pelotherapy is defined as the therapeutic application of clay (mud), specifically through clay baths or localized applications called “peloids.” Clay has been a staple in beauty rituals for thousands of years and its medicinal use dates back to the ...
By | June 8, 2015
The materials used to apply the craft of a professional makeup artist is as important as the applications themselves. Having the right shade of color means nothing if you do not have the proper brush to create the look a client desires. A makeup artist's ...
By | June 8, 2015
Although there are many different ways to apply makeup, temporary beauty fads, and cultural norms, there are also beauty trends that are classic and timeless. For the average person in most cultures, the daily goal is to have natural beauty be the focus ...
By Christine Pemberton | June 8, 2015
It is generally true that most people eat with care to ensure that what they ingest supports major internal organ function. When cooking, simple and clean ingredients often create the best cuisine. The same principle should hold true for the makeup that ...
By Catherine Atzen, M.B.A., CIDESCO | June 8, 2015
The trend spans over a generation and solidifies. As years pass, an increasing percentage of men value the benefits of skin care products and many seek spa services. Demographics support that men’s use of products and more frequent bookings of spa visits ...
By | June 9, 2015
We all have those nights when we are just too bone-tired to take off our makeup. But when it gets to be a habit, that is when trouble can start. Let us begin by looking at multiple studies done by people who have purposely not removed their makeup for ...
By Elliott Mistein, president and CEO of Biopelle, inc. | September 2, 2015
The quest for eternal youth is as old as mankind itself; the desire of aging men and women to find methods of looking younger has been chronicled in literature since writing first began. Some of the earliest prescriptions that have survived from antiquity ...
By | July 6, 2015
This toner is gentle, purifying, and balancing as well as versatile. It may be used before or after the application of a mask, and before the application of a suitable moisturizer. While great for oily or combination skin, it also works well on most skin ...
By Pamela Taylor, internationally-recognized fashion and celebrity makeup artist | July 21, 2015
Bridal makeup is a very specialized field within the makeup profession. When applying bridal makeup on a bride’s actual wedding day, there is a marked difference in the application. Why is bridal makeup different? When applying makeup for a magazine shoot, ...
By Debra Locker | July 27, 2015
Think about your most important relationships. What do they have in common? Traits such as clear communication, trust, and honesty likely come to mind. If you are thinking of hiring a public relations professional for your brand, it is critical that those ...

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