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Tools of the Trade: Hyperpigmentation
By Jeremy Lawrence | April 24, 2017
Trendsetters give insight on the tools they recommend for treating hyperpigmentation. Dermatude United States Brand ManagerDebra Ross"I absolutely love our Pigment Equalizer META Therapy treatment. The Pigment Equalizer Cream and Pigment Equalizer ...
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Moisturizers
By Jeremy Lawrence | April 21, 2017
Moisturizers were invented to combat sun damage, which causes the skin to dry out, crack, and age quicker. Moisturizers have evolved over the years, but recently have gone back to their original roots by incorporating ingredients that were being used ...
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Carbonated Bubble Masks
By Jeremy Lawrence | April 25, 2017
The latest trend in aesthetics has more in common with sparkling water than traditional skin care products! Carbonated bubble masks, which found initial popularity in Korea, create hundreds (even thousands!) of carbonated bubbles that foam on the face ...
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Jojoba Oil: The New Coconut Oil
By Jeremy Lawrence | April 25, 2017
Jojoba oil, which is made from seeds of the jojoba shrub, is an ingredient that has been oft-ignored in favor of coconut oil. Jojoba oil is equally as – if not more – versatile than its tropical counterpart. Jojoba oil is not technically an oil and ...
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4 Ways to Automate Spa Management
By Josh McCarter | April 21, 2017
Most spa owners or managers wish for more time in their day; from checking-in clients and inventory checks to client follow-ups and marketing efforts, there is more than enough work to keep them busy from morning until night. Fortunately, technology for ...
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2020 ACA Winner Banners
By Amanda Miller | February 19, 2020
Show off your 2020 ACA win with one of these eye-catching banners; they are perfect for your website, e-blast, or to use as a signature within e-mails. For your convenience, a variety of options are listed below. Click to view the image. Simply hold ...
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Fact or Fiction: It is important to use a separate
By Amanda Azar, L.E., founder and executive artist at Azar Beauty | March 2, 2017
Facial skin is thinner and behaves differently than the skin on the rest of the body. The skin around the eyes, however, can be up to 90 percent thinner than the rest of the already delicate facial skin. Furthermore, the ocular area contains significantly ...
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Stem Cell Skin Care – Quantum Leap Forward in 4
By Cheryl Whitman, founder and CEO of Beautiful Forever Aesthetic Business Consulting | April 24, 2017
In the early 1960s, Dr. Ernest McCulloch and Dr. J. E. Till were researching normal blood cell formation and leukemia at the Ontario Cancer Institute. Their research resulted in the identification of stem cells, which are undifferentiated biological cells ...
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Marine-Based Skin Care
By Jeremy | February 13, 2017
Marine-based skin care employs seaweed, plankton, algae, and other oceanic ingredients to not only beautify the skin, but also provide it with numerous healing benefits. For example, seawater has a positive effect on dermatitis and psoriasis. Furthermore, ...
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Skin Supplementation
By Louise Marchesin, global head of marketing at Skinade® | January 26, 2017
In the ever-growing beauty industry, consumers are faced with more and more options when it comes to pretty much everything. From supplements and treatments to products and surgery, the available options are vast. With this in mind, it is no surprise ...
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Dry Skin: Simple Versus Fungal
By Dana Canuso, D.P.M, founder of Dr. Canuso Skincare for Feet | January 26, 2017
As a skin care professional, it is just as important to know what to recommend for a client's feet as it is for their face, hands, and neck. What should professionals offer the client that has tried everything but simply cannot get rid of the dry, cracked ...
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Creating Five-Figure Profits with a Five-Star Reta
By Cheryl Whitman | January 26, 2017
In the spa, retail product sales typically contribute between three and 10 percent to gross sales. While it is tempting to focus primarily on the treatments and technology the spa offers, ignoring retail space erodes the bottom line. If the spa is making ...
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The Business of Waxing
By Annette Hanson, founder and president of Atelier Esthetique Institute of Esthetics | January 26, 2017
Waxing is one of the most sought-after services in the beauty industry. There are specialized waxing facilities across the country to meet the growing demands. Suitable for just about everyone, both young and old, women and men, are regularly booking ...
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Using Conversational Marketing to Build and Maint
By Bob Fabbio, CEO and co-founder of eRelevance Corp. | January 26, 2017
Successful skin care professionals have begun to leverage automated conversations into their marketing to more deeply engage clients, improve loyalty and increase revenue. If a professional's marketing is one-way, they are missing an important opportunity ...
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The Roots of Waxing
By Lilliane Caron | January 26, 2017
Hair removal may not be considered the most glamourous aspect of the aesthetic industry, but it is one of the most lucrative. While there are many areas within the industry that may seem more glamourous, such as makeup or tanning, the reality is that ...
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