It is no secret the men’s grooming market is rapidly gaining market share. Men are becoming savvy consumers of skin care, seeking ways to look and feel better. According to research, and countless predictions, this trend is only going to gain momentum. ...

Keeping employees happy and productive is no easy task. They may currently be dealing with personal issues or simply just having a bad day. However, a spa is a sacred space; unhappy employees make for unhappy clients. This can typically develop into a ...

It is a fact: nail polish lasts longer on acrylic nails and a trip to the nail salon can be reduced from weekly visits to once every few weeks. But what is given up in exchange? What happens to the physical nail due to this artificial resurfacing? And ...

Believe it or not, the average spa client is savvy on procedures. They know what characteristics to look for in a service provider and will try everything from shaving to laser hair removal to get the results they desire. The question is: are you helping ...

Skin and sun: everybody should know by now that this combination is not safe for maintaining the body’s health or its youthful appearance. While some of our clients have certainly gotten the message and live by the sunblock and hat, others are still worshipping ...

Start talking about brand marketing and even successful and seasoned entrepreneurs will start talking about logos, advertising, shelf-talkers, public relations stunts and social media activations. But your spa brand is much much more than your media mix ...

The sun is a subject that forever prevails in the skin care industry. Whether you are attempting to reverse sun damage, prevent it, or sift through the many sunscreen ingredient choices, sun protection is a hot topic among aestheticians and product manufacturers. ...