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Round 6: Accept Adversity
By Delilah Matos | May 21, 2019
... forward by taking immediate action toward your next goal. Learn from your mistakes and those of others. Mentors, coaches, colleagues, and leaders are in a position to teach because they have made mistakes and experienced adversity. Failing along the way ...
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Software and the Spa: Helping Owners Achieve Balan
By Jeff Dickerson | May 20, 2019
... where multiple service providers are splitting tips and commissions. MARKETING Promoting your spa can be critical to success, but self-promotion doesn’t always come naturally to owners focused on helping others. Automating simple campaigns that remind ...
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Looking Good: Collecting Testimonials and Before
By Louis Silberman | May 22, 2019
... clients are happy to share their images; others will do so only if their identities are withheld; a few will say no, and that is okay, too. Professionals can also offer an incentive as enticement, such as a free product or service. THE POWER OF VIDEO Videos ...
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Yvonne Berg - A Legend in Aesthetics
By AIA | June 14, 2019
... with its highest award, the Vera Slater Medallion. The medallion is awarded to those who have exhibited the greatest contribution to the success of the industry. “Education kept me going and growing,” she says. “My respect for others makes me want ...
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Carole Walderman- A Legend in Aesthetics
By AIA | June 14, 2019
... has to be the most rewarding experience for me. If I didn’t have to do this for a living, I would do it for free. It gives me such pleasure to see others grow and blossom into productive individuals, with a trade to build a profitable future on.” I ...
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Hair Raising Success: Top Tips for Marketing Hair
By Jessica “Jessa” Roberts | June 23, 2019
... are their top two hair removal services. Some aestheticians build their entire business around these services alone. Others do facials and hair removal for the whole body. A little bit of diversity can be a good thing but remember to not be a jack of ...
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Luella Bailey- A Legend in Aesthetics
By AIA | June 14, 2019
... says, “Professionalism is not only a worldly attitude, it is giving unselfishly of oneself and with concern for others. As professionals, we have a responsibility to the public, not only for estheticians to conduct themselves as professionals, but to ...
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Constructive Dialogue: Communicating with Clients
By Kelly Richardson | June 23, 2019
... of Venone PR and B.Bronz Sunless, took what she loved the most from her time running Sonoma Tanning and developing B.Bronz Sunles and kept that close to her heart as she launched Venone Public Relations. Her work is now focused on helping others market ...
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Simplified Spa: Top Ways to Use Technology in Your
By Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BS, MBM-C, CAC I-XIV | June 23, 2019
... an electronic system. We love HighRiseHQ from the makers of Basecamp, but have found that others in our industry love monday.com and Trello. Whichever you choose, make sure that it works for you, noting that it should have both an app and a cloud-based ...
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Growing a Skin Care Practice
Webinar: Growing a Skin Care Practice: Fact Versus
By AIA | June 24, 2019
... education, and skin care career mentoring. His business articles appear in DERMASCOPE Magazine, Spa Management Journal, and others. He is a past president of Aesthetics International Association and a former committee chairman for The Day Spa Association. ...
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