This is essential as it determines how prominently the colors will appear and contrast on your client’s skin tone. Is the color soft or bright, muted or bold? Women with lighter skin tones may have to use more color in other areas of the face (cheeks) when selecting an intense hue for eyes or lips. Conversely, women with deeper skin tones who elect to wear a soft, neutral lip may need to apply a deeper more dramatic eyeshadow for visual equilibrium. Providing balance to any makeup application will always yield the best results.