Building Media Relations

Written by Nathalie Banker, PR director at Dermalogica
How often have you heard people say they need PR? We seem to casually use the word, as though it were a new flashy item to possess like a pair of designer shoes. But if we stop to think about what these two words mean – public relations – we can then determine why it is needed to promote business and how it can achieved.

Top 5 Winter Skin Myths

Written by Claudia Aguirre, Ph.D., writer and neurosciencetist
When it comes to skin, what we have grown up thinking is not always the truth – especially when it comes to winter skin care. In fact, some of the most common facts are actually myths… Take a look.

Dermablading 101

Written by Stephani Ramirez, R.N., L.E., educator for Lira Clinical
Dermablading is a procedure that removes dead skin cells from the epidermis. It is useful for clients with fine lines, wrinkles, and/or vellus hyperpigmentation. Clients experience increased circulation, radiance, and better skin care product penetration.

Skin Care MYTHS: Drinking too much caffeine has a negative effect on the skin.

Written by Rachelle Dupree, marketing and communications at Vivoderm Laboratories, Inc.
STATEMENT: Drinking too much caffeine has a negative effect on the skin. Facts: Is caffeine bad for your skin? The current scientific research says yes and no. According to recent studies, up to 90 percent of Americans consume caffeine daily in one form or another, whether that is through coffee, tea, soda, energy drinks, or even chocolate and pain relievers. According to the Mayo Clinic,…

A Totally Different Perspective on Acne

Written by Ben Johnson, M.D., founder and formulator of Osmosis Skincare
It appears everything we were taught in school about acne was wrong. For decades both aestheticians and dermatologists have invested in protocols that address either bacteria populations, oil production, or retention hyperkeratosis. While modest results have been achieved, the research community is divided on how current strategies actually work.

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