Consumers who care about the quality of their personal care products now have hundreds of reasons to look for the “certified natural” seal of approval on their purchases. The Natural Products Association (NPA) is pleased to announce that more than 300 natural personal care products have been certified through its two-year old natural standard certification program.
Under the NPA’s program, to merit bearing the seal, products must follow strict guidelines set by the association. Products must be made up of at least 95 percent natural ingredients – coming from a renewable or plentiful
source found in nature (flora, fauna, mineral). Non-natural ingredients are allowed only when viable natural alternative ingredients are unavailable and only when there are absolutely no suspected potential human health risks. Products cannot
use animal testing beyond what is required by law, and must
use a majority of bio-degradable and post-consumer recycled content in their packaging.
NPA also certifies ingredients as natural. These 100 percent natural ingredients can be used by manufacturers to develop products that are in compliance with the natural standard. Currently, there are 100 certified natural ingredients.