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Care for our Planet
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Thursday, 04 March 2010 09:40

Care for our Planet

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Care for our Planet

Earth Day is still observed each year on April 22 by more than 500 million people in 175 countries. In fact, Earth Day has now evolved into a worldwide, year-long campaign to protect our global environment.

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    Upselling and add-ons – a challenging subject to talk about even in the best of times. But here we are in the middle of an economic crisis, so you must be asking yourself how we could possibly consider this a reasonable topic when you are just happy you are able to sustain your clientele. Many of you are probably thinking there is no way you would jeopardize that relationship by asking the client to spend more money. All of which are perfectly reasonable thoughts and questions. However, I will ask you to put them in a box briefly, clear your mind, and be open to consideration for just a moment.

    Let me give you an example of an effective suggestion that happens millions of times, everyday, all around the world. You go to your favorite restaurant; you sit down, and look over the menu. Your server comes to the table and takes your order, you tell him what you would like and he confirms your order then says, “Would you like a salad with that tonight, or can I interest you in a glass of wine?” A perfectly harmless question, that was neither painful nor offensive. At worst you say “No, thank you.” At best, he just enhanced your dining experience, increased your bill, and ultimately his tip. Job well done!

  • Creating the Ideal Retail Mix - December 2008 Creating the Ideal Retail Mix - December 2008
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    Selling retail is an essential part of a well run spa. This is true not only because the additional revenue is so crucial to a spa's bottom line, but also because prescriptive home care is the necessary second step to the professional care given to a client in the spa. While mastering the retail sale can be difficult from a team or individual perspective, there are methods for making your spa’s retail routine hum.

     

     

    Your Spa's Style

    Oftentimes spas try to sell a bit of everything in an attempt to accommodate everyone. This can be a fatal error. The more fragmented your retail mix the more clients and staff will be confused. There must be a driving force behind your spa philosophy. Are you primarily a spa focused in on medical skin care, contouring services, water therapies, or all organic non-ablative therapies? Before you can determine the best retail mix for your spa, you really need to dig deep and understand your theme, focus, and primary therapeutic offerings. Moreover, remember that if you can’t get the product on them in the treatment room—there is a much smaller chance that the client will be taking the product home with them for further use when not at the spa. Integrating the treatment experience with the retail experience is crucial. When determining your retail mix, be cognizant of your client. Do you primarily offer clinical services or is your treatment mix somewhat more “fluffy” or gift-oriented?

  • Deal or No Deal Deal or No Deal

    When Sarah Hughes skated off with the gold medal, she pulled off one of the biggest upsets in Olympic history. Her surprisingly simple secret? “I didn’t skate for a gold medal. I went out and had a great time.”

    Athletes say it all the time: “I just went out there and had fun.” And, admittedly, they do look like they’re having a great time.

    Fortunately, fun isn’t the sole province of superstar athletes. It can work for the rest of us in the skin care industry, too. The link between having fun and business success has been proven in countless studies. When we’re having fun on the job, we are more creative and more productive.

     

  • Sugar... Not Just for Coffee Anymore Sugar... Not Just for Coffee Anymore

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  • Jan Marini - August 2010: A Legend in Aesthetics
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    Those who know Jan Marini refer to her as a visionary. While Jan might agree in principle, she sees this characterization as both a strength and a weakness. She envies those who are able to savor the moment. Where others view life in snapshots that capture real time, Jan sees broad borderless landscapes and endless possibilities. She does not see a product, she sees a business and in that same instance her mind is flooded with the business plan and all the accompanying details. Even when she is not envisioning empires, she is never satisfied with the status quo.
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