Prime Time: A Look at Makeup Primers

There is no question that foundation is an integral part of makeup application. Without it, colors never have proper impact or value, and potentially beautiful faces can be compromised by any number of possible imperfections. Foundation is essential to create an even complexion before you can design the right look on the cheeks, eyes or lips. Traditionally, women relied only on their liquid, powder and…

Treatment for Your Eyes Only...Is the Added Cost to Your Client Necessary?

In the health and beauty industry, specific cares for eye moisturizing and treatment is not a ploy by cosmetic companies to try and sell you more product and gouge your pocket-book. In some instances, depending on the product's active ingredient profile and stated package claims, some may not be as effective as others. Eye area treatments are developed for a reason and they should be…

Serums, Ampoules, Elixirs, Capsules

In professional skin care, beauty extracts have become virtually indispensable. For beauticians, they are a means of demonstrating their competency. Nothing emphasizes your professional expertise more than the quiet snap of an ampoule neck and the subsequent application and working in of the precious liquid. No other skin care product can claim to have such an immediate effect and to treat clients to such a…

Spa Equipment

Spa equipment can help excite your clients, increase your profit, and keep your clients coming back for more. In today’s industry, it can be very difficult to keep a long-term client; which is why providing them what they are looking for is a key to success. New modalities and equipment will not only expand your services but increase your worth to your clients. You are…

Sensitive Skin

 Sensitive skin care is an important topic for the professional aesthetician. Why? Because sensitive skin is very common in today's population – plus it is a condition that can be quite challenging to recognize and treat. For example, some people do not care for their skin properly or they use harsh products. Usually, this results in some sort of irritation or dryness that leads individuals…

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