Moisturizers were invented to combat sun damage, which causes the skin to dry out, crack, and age quicker. Moisturizers have evolved over the years, but recently have gone back to their original roots by incorporating ingredients that were being used many years ago in the skin care industry again. Shea butter, aloe vera, and peptides are each making a big difference in modern moisturizers.

The use of herbs and plants such as lavender, cinnamon, and manuka for medicinal purposes dates back to ancient times. With the natural trend gaining popularity with consumers, clients are looking to natural applications of plants, such as essential oils and aromatherapy, as alternatives to the treatments of a wide variety of skin conditions.

People have been concerned with beauty since the beginning of time! While Cleopatra is famous for her milk baths, she was not the only one; according to Pliny the Elder, Emperor Nero's wife washed her face with donkey's milk seven times a day to erase wrinkles and maintain the whiteness of her face.

Marine-based skin care employs seaweed, plankton, algae, and other oceanic ingredients to not only beautify the skin, but also provide it with numerous healing benefits. For example, seawater has a positive effect on dermatitis and psoriasis. Furthermore, compounds in seawater can help to alleviate dry, damaged skin.

The first serums were commercially produced in 1930 and were created to reduce wrinkles and tighten the face. As these products have evolved, so have the ingredients that are used within them. Marine seaweed, fulvic acid, and plant stem cells are among the top game changers for this leading category.