Face Reality, the acne treatment authority dedicated to the professional market, announces the appointment of David Valenzuela as CEO. Valenzuela will be responsible for all aspects of the Face Reality business. "I am excited to join the Face Reality team," says Valenzuela. "With a unique space in the market and platforms in wholesale distribution as well as flagship treatment clinic, we are building a devoted customer base." Prior to joining Face Reality, Valenzuela held the position of global vice president at COSMEDIX, a global skin care company. "David is a senior executive with more than 20 years of broad-based experience with a demonstrated record of achievement in building and growing companies," says Laura Cooksey and Patrick Romani, founders of Face Reality.