If you’re letting patients slip through the cracks, you’re not alone. As practice management consultants, we can say that it is truly shocking to see how many practices forget to follow up with prospective clients. Whether your think your practice is too busy, or it simply isn’t prioritized, this process often falls by the wayside. The key elements of good follow-up are having a strong…
Working with family members poses a unique challenge to any business. While it can be stressful, we know firsthand how productive and rewarding working with family can be. We know this firsthand as Jay and Mara are a father-daughter duo and partners in Shorr Solutions, a national practice management consulting company, and Robert has worked with his mother, the medical director of RenovoMD in Shrewsbury,…
Working with aesthetic medical practices and medical spas across the country, one of the truest common denominators for areas of improvement is that of human resources. After all, your team can make or break the success of your business. At the helm of that team is the leader and if you’re reading this article, that leader is most likely you. Whether the title is manager,…
We’re now in an era where, more than ever before, we’re hearing phrases like “provider and staff burnout,” “I’m just too busy for that,” and “self-care.” From yoga studios to juice bars, everywhere we turn, businesses are riding the #selfcare train to cash in on the need for busy people to slow down. While there may be some merit to it, let’s take a look…
Vitamins and peptides play an important role in the normal biochemical functions of the skin and body. To promote the function of healthy skin, many aestheticians are looking for natural ingredients. This article will address the role of peptides and vitamin B complexes (thiamine, riboflavin, niacin, pantothenic acid, pyridoxine, biotin, folate, and cobalamin) to increase the healthy function of cells. First, it is important to…

'Tis the Season to be Sued

Written by Susan Preston
There is virtually no way to avoid an increase in tension during the holidays. The result of too much to do and too little time results in uptight, overwhelmed people. Stressed out, angry clients are more likely to sue if something goes wrong. People are pickier about services when their nerves are on edge, thus leading to more claims and lawsuits against all businesses. If…
Congratulations! Your skin care practice is a success and you’re too busy to take on more clients. Great work! And, because you’re an ambitious businessperson, you’re stressed over all those potential clients you can’t possibly take on working solo. The obvious solution? Expand, right? Add on one or more treatment rooms, hire skin care professionals to perform the appointment work, and make lots more money.…
Standing out from your competition is key to the overall success of your business. The spa and wellness industry is a service-based industry, meaning that the value you provide is largely based on customer service, advice, and knowledge. Considering various ways to strengthen the overall customer experience will allow you to improve your business and differentiate yourself from others. EXTRAORDINARY CUSTOMER SERVICE Customer service is…
This is a question that aesthetics students raise consistently and, yes, it is a valid one. The field of aesthetics is so wide and vast that to say educators can cover and teach students everything would be, to put it simply, misleading. On one hand, you want to feel like you learned everything there is to know and, on the other hand, time would not…
A trend is a general direction in which something is developing or changing. Makeup artistry is innovative and transformational. As you walk through each decade in the 20th Century, you can pinpoint an iconic style that describes that era. Think of the 1920s flappers, 1960s hippies, ‘80s neon art deco, and ‘90s grunge. Each is very different from the next. The looks come and go…

Top Tips for Working with a Business Partner

Written by Mara Shorr, BS, CAC, and Jay A. Shorr, BA, MBM-C, CAC
Let’s start by saying this – we’re a family owned and operated, national, award-winning company. We’re a father and daughter team with equal, 50/50 rights as business partners in our consulting company. A dynamic duo, we’re proud to assist cosmetic and aesthetic medical practices and medical spas across the country, helping them achieve their dreams. It’s important that you caught what we said: we’re 50/50…
Booking appointments in a spa is a crucial element to generating revenue and optimizing each professional’s time. More appointments on the books means more business. More advanced artists are able to service more clients in a given shift, maximize retail sales, and drastically improve client retention. By rotating several highly trained makeup artists on the schedule, you will immediately see a lift in revenue. However,…
Wound healing is a common concern for most aestheticians. To treat these conditions successfully, many modalities and products are marketed to provide the professional with tools. However, it is imperative to understand the natural wound healing process and how to effectively treat these conditions. This article will review the five phases of wound healing, explore how peptides work in conjunction with the healing process, and…
Through the years, we have seen many unexpected claims, especially those that relate to general liability. While spas understand professional requirements, general liability claims are often due to bad luck or situations that could not be foreseen. Below are some examples of claims that were not expected but could have been avoided. DOG BITES GIRLFRIEND IN A SALON – A SAD TALE Having a dog…
Successful small business owners are constantly exploring ways to improve their business and increase their earnings. In order to run an efficient business and grow an overall profit, it is important to routinely analyze operations and brainstorm ways to improve your current systems. Focus should be on making your business more efficient, so that you can offer the best possible waxing service every time. Understanding…
Most aestheticians do not consider themselves “salespeople” – people who are pushy and aggressive to get clients to buy. The fact is, no one wants to be sold, so what’s an aesthetician to do? The answer is simple: don’t sell – educate and recommend instead. Think of your client not as a sales conquest, but as a friend (which they are), whom you are sharing…
Few things are more important to the solo aesthetician than seeing steady clientele growth. That gradual collecting of paying clients is the key measure of a business’ survival and the income received from it. In other words, pretty much everything. But, how do we know if our practice is growing at a healthy rate, or as well as it should be? Is your business growing…

"You're Fired": When to Let an Employee Go

Written by Mara Shorr, BS, CAC, and Jay A. Shorr, BA, MBM-C, CAC
We come into contact with hundreds, if not thousands, of cosmetic medical practices and spas each year. During a busy travel year, we easily come into contact with that many practices in one room in a month. The one thing we hear over and over again is, “There’s no good help in (fill in the blank with your city here).” Truth be told, that’s not…
Two heads are always better than one and, in many cases, two businesses are better than one, especially when they come together. Many of us tend to become individualized and get into our own world, then all of a sudden it becomes hard to consider someone else – someone else’s business – let alone sharing what we have worked so hard for. We often become…

Top Things to Keep in Mind if You Plan to Sell Your Spa in the Next Five Years

Written by Mara Shorr, BS, CAC, and Jay A. Shorr, BA, MBM-C, CAC
Some business owners dream of the day they can open their first or fifth location. For others, they’ve always known the day will come to sell their empire. Whichever side you land on, the day will come to pass the torch, whether it be your day spa, medical spa, or cosmetic medical and surgical practice. The trick to getting the most bang for your buck…
Show of hands if you hate trying to sell clients retail products? There better not be a single hand waving in the air. Homecare is essential to good skin. Without it, anything you do in a treatment room is a waste of time. So, why do most aestheticians and hairstylists abhor the thought of recommending retail? I have a theory, well, I have three, actually…
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