Related items

• Successful Upselling Foreward
  in Retail/Sales
  By Fanny Katherine
  
   

   

  
  

  Upselling and add-ons – a challenging subject to talk about even in the best of times. But here we are in the middle of an economic crisis, so you must be asking yourself how we could possibly consider this a reasonable topic when you are just happy you are able to sustain your clientele. Many of you are probably thinking there is no way you would jeopardize that relationship by asking the client to spend more money. All of which are perfectly reasonable thoughts and questions. However, I will ask you to put them in a box briefly, clear your mind, and be open to consideration for just a moment.

  Let me give you an example of an effective suggestion that happens millions of times, everyday, all around the world. You go to your favorite restaurant; you sit down, and look over the menu. Your server comes to the table and takes your order, you tell him what you would like and he confirms your order then says, “Would you like a salad with that tonight, or can I interest you in a glass of wine?” A perfectly harmless question, that was neither painful nor offensive. At worst you say “No, thank you.” At best, he just enhanced your dining experience, increased your bill, and ultimately his tip. Job well done!

• Deal or No Deal
  in Employee Relations
  By Jeremy Lawrence
  

  When Sarah Hughes skated off with the gold medal, she pulled off one of the biggest upsets in Olympic history. Her surprisingly simple secret? “I didn’t skate for a gold medal. I went out and had a great time.”

  Athletes say it all the time: “I just went out there and had fun.” And, admittedly, they do look like they’re having a great time.

  Fortunately, fun isn’t the sole province of superstar athletes. It can work for the rest of us in the skin care industry, too. The link between having fun and business success has been proven in countless studies. When we’re having fun on the job, we are more creative and more productive.

   

• Sugar... Not Just for Coffee Anymore
  in Sugaring
  By Lina Kennedy
  
  by Lina Kennedy

  A couple of decades ago, offering cream and sugar for anything other than coffee or tea would have sounded quite ridiculous! But in today’s realm of aesthetics and cosmetics promoting coffee and chocolate to soothe even the jitteriest skin, or offering sugar as a real hair removal solution to an age-old problem is very realistic. And as post treatment, applying a good trans-dermal cream to hydrate and moisturize the skin is simply a great, soothing and natural way to complete your sugaring service.

• Jan Marini - August 2010: A Legend in Aesthetics
  in AIA Legend
  By AIA
  
  

   

  Those who know Jan Marini refer to her as a visionary. While Jan might agree in principle, she sees this characterization as both a strength and a weakness. She envies those who are able to savor the moment. Where others view life in snapshots that capture real time, Jan sees broad borderless landscapes and endless possibilities. She does not see a product, she sees a business and in that same instance her mind is flooded with the business plan and all the accompanying details. Even when she is not envisioning empires, she is never satisfied with the status quo.
  Given her background, perhaps this is an understandable if not necessary survival tool. Jan’s mother, Florence, was a single mom of three boys in an era when divorce carried a major stigma. Florence remarried and unexpectedly gave birth to Jan late in life. The family struggled to live a very meager existence. Her father died when she was eight years old and the family was thrust into poverty. Florence worked only menial jobs and food was often scarce. It was no wonder that Jan viewed her world not as it was, but as it might be, and that she softened the bleak reality by envisioning a larger and more optimistic scenario brimming with potential. Because of her early circumstances, Jan is adamant that in order to succeed you must be tenacious, doggedly determined, and completely focused on the ultimate goal.
  Jan describes herself as a product researcher. “Back in the early days I was considered a product ingredient expert. I lectured to medical professionals, skin care professionals, and consumers about how ingredients really performed and what they could realistically expect to provide.” She also did talk radio and T.V., because as she puts it, “consumers love to hear about ingredients and whether their products really work. It is a popular topic that lends itself to talk shows.”
  
• A Legend: Danné Montague-King - March 2010
  in AIA Legend
  By Danné Montague-King
  
  

  

  The life and achievements of skin treatment pioneer Danné Montague-King, are not easy to summarize. Where to start, after more than 40 years of research and travel, pioneering a skin revision methodology that for the most part was decades ahead of its time, and then to only now have his achievements recognized in his native U.S.?
  From Russia to Tibet, Europe to Australia and beyond, Danné Montague-King has sought out knowledge in pursuit of his dream to bring aesthetic medicine and beauty therapy together. Long before cosmeceutical and para-medical became marketing buzz words, and long before Heads of State and members of royalty became believers, Danné was committed to hands-on research and hard work – wherever it took him. When asked how he managed to sustain such an incredible journey, this enigmatic man with the Peter Pan grin simply shrugs. “I just got on with it – and I had a lot of help!”