Post-Treatment Makeup Application

Written by Courtney G. Freeman, L.E.I., owner of Southeastern Esthetics Institute

Makeup artistry is a fantastic procedure for every skin care professional to learn, regardless of their industry goals. It should truly be an added value service that provides clients with a finished look at the end of a treatment. Outlining a detailed makeup application protocol is an integral part of streamlining the business.

Makeup Application Steps
First, apply primer to the client's entire face. Primer is essential for creating an even complexion and a barrier between the skin and the makeup. It provides a beautiful finish and longer wear for the client.

Then, apply liquid mineral foundation with a round, dense brush. Buff on the liquid makeup from the outside of the face.

Afterwards, apply a layer of mineral powder. The professional can opt to use a translucent powder or a foundation powder that creates additional coverage and color on the skin. The use of a large round brush with translucent powders creates optimal coverage, whereas a smaller and denser round brush creates more coverage on the skin with colored foundation powders.

Next, apply concealer under the eyes, on the eyelids, and on blemishes. Whether utilizing a powder or liquid concealer, make certain that the color has a yellow undertone. When using a liquid or cream concealer, a translucent powder must be applied following the application in order to set the product.

Continue by contouring under the jawline (on the neck) and cheekbones, on the sides of the bridge of the nose, and lightly in the hairline. Utilizing a slightly lighter contour color on the sides of the nose is very important as it does not take much to create a defined, angular nose. The use of an angled face brush is key to carving out amazing bone structure with contour colors. face

Proceed by highlighting the top of the cheeks, the bridge of the nose, and the cupid's bow of the lips. Highlighters are powders in which very finely milled shimmer is used to bring out the high points of the face.

Next, define the client's eyebrows. Creating the ideal eyebrow comes with proper understanding of eyebrow measurements for that specific client. When utilizing a powder, be sure to use a small, stiff, angled brush for application. Apply the color on the bottom portion of the eyebrow from the interior towards the outer part of the eyebrow. Feather up the color through the remainder of the eyebrow and make certain the lines are even and precise.

Apply eyeshadow using the "v" technique, then apply liquid or pencil eyeliner to the top line. Use winged eyeliner on the top line, followed by a simple swipe of a lighter taupe or even darker shadow on the bottom eye line, to create a softer, more open look.

Continue by blending the outer corner of the eyeshadow and eyeliner. Use a contour eyeshadow color that is slightly darker that the first eyeshadow application to simply blend the eyeliner with the eyeshadow in the direction of the "v."

Then, apply mascara with a disposable mascara wand, as well as an eyelash strip or tab if the client desires it.

Finish by applying lip liner and lip color. Lip liners in an earth tone that is slightly darker than the natural skin tone is an easy go-to option. Choose a lip color that is complementary by picking something with a pink undertone, even if it is in the brown family. The natural color of the lips is a rosy pink or red. By choosing a color with pink undertones, the lips will look natural and full.

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