Foundation for Different Skin Types

Written by Annie Mayo, president and CEO of Advanced Mineral Makeup

It is the base of every beauty look and the tool that keeps a person’s confidence in check when their skin will not cooperate: foundation. As with any beauty product, foundation perfects the skin and gives the client a flawless finish. The trick, however, is to pick the right one for the client’s skin type.


Everyone has wondered which foundation is best for their skin type. Most people have wondered whether they should use liquid foundation, pressed powder foundation, loose powder foundation, or cream foundation. How do they know which foundation will suite their skin the best?

The next question is about the desired finish and coverage of the foundation. Do clients want a matte finish, dewy finish, light coverage, or full-coverage foundation?

If a client has occasional breakouts, combination skin, and wants something quick and easy, the first thing that should pop into the professional’s head is powder foundation. The finish the client wants will determine if professionals give them pressed or loose powder. Typically, pressed powder has fuller coverage and is more of a matte finish, while loose powder has a bit of luminescence and is a bit more sheer.

Another example is a client with dry, more mature skin who likes full coverage, but wants a dewy finish. Professionals should choose a liquid or cream foundation with a light dusting of loose powder. This look will give the client the desired look. Choose a liquid foundation with buildable coverage so the client can control the coverage for a day or an evening look.

The next example would be clients with normal skin. With this client, it is a matter of preference as they can wear all forms of foundation.

pic1Seasons will also determine which foundation will be best for the client’s skin type. Skin in colder weather will typically be drier, whereas skin in hot and humid weather may be oilier. Additionally, clients often want to wear less makeup if in a hot climate.

One of the biggest mistakes clients make is picking the wrong color foundation. Professionals should look at the client’s undertone: is it pink or yellow? After making a decision, pick the appropriate color swatch. Put three colors on the client’s face; the one that disappears is the correct shade. Furthermore, do not go too dark on the client’s foundation or there will be a line of demarcation on the jawline. The foundation should blend into their neck and décolletage. Also, everyone should have a minimum of two foundations so that they have a color for summer and a color for winter; they can mix these colors to match their skin throughout the year.

Listen to the client and see what they have been using to determine what form of foundation will suite their skin type and try a few different variations so they can feel the difference between them.


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