What's your recipe for deciding appropriate service prices?

Written by Douglas Preston, L.E., president of Preston Beauty Professional
Many skin care professionals have a salon, spa, or private aesthetic practice and want to know the best way to price their services. Some professionals have checked the local competition…
One of the most common occurrences in waxing is skin lifting or tearing. Professionals should understand the difference between the two so that they can better determine if they can…

What’s your recipe for staying motivated?

Written by Ann McDonnell, L.E.
Love what you do. Be passionate about your profession. Do you love the study and care of skin and are you a people person? Do you get gratification from helping…
In the skin care industry, a ‘specialty product’ is a complementary product that offers exclusive benefits and targeted-problem solutions far better than the standard, daily-recommended skin care essentials. Specialty products,…
As women, we live in a world where the standards of beauty and youthfulness are set incredibly high. Even when we are healthy, it can often be hard to face…
Depending on the client’s age, the makeup artist will need to assist the client with an age-appropriate look. Some young clients want to start using all kinds of makeup at…
No matter how great your customer service is, challenging situations will always arise. You need to be prepared so that you know how to deal with these situations before they…
Skin care professionals should begin by differentiating themselves from department stores and retailers by doing all consultations in the treatment room. The client should be laid down, skin cleansed, then…
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII You are itching to grow, and believe me, we know the feeling! There comes a time…

What’s your recipe for turning waxing clients into skin care clients?

Written by Desiree Duran-Cortez, L.E., C.L.H.R.P.
Competition is everywhere. We compete with other aestheticians, businesses, the media, and cosmetic retailers, but we are also competing with ourselves if we are not sharing our talent and products…
Your relationship with the customer is most important, so whatever the mistake or client’s opinion of the pricing in this scenario, the demeanor in which the client is regarded for…

What’s your recipe for the perfect summer skin routine?

Written by Ahmed Abdullah, M.D., F.A.C.S., F.I.C.S.
You might notice that clients are increasingly savvy about how to properly manage their skin at home. With the availability of skin care lines and anti-aging formulations in a range…
The aesthetics industry continues to grow and with that, so does the number of licensed skin care professionals. I have been in the aesthetic industry for 20 years and have…
Achemical peel burn is every skin care professional’s worst nightmare, but no matter how skilled the professional, burns can happen. The causes can be many – an undiagnosed skin condition…
Is it a mole or is it a shadow? No wait, it is hyperpigmentation! While most clients are thrilled with the smooth, silky results of laser hair removal, occasionally hyperpigmentation…
Handle your client gently when discussing this topic. Excessive plucking and tweezing could be a psychological disorder known as trichotillomania and would require professional medical intervention.
The facial is complete. Your client is looking radiant and loving the education you spilled during the time spent together in the treatment room. Your client expressed to you during…
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What's Your Recipe

AIA Featured School

  • Aesthetic Science InstituteAesthetic Science InstituteDescription: All About Where You're Going! The mission of the Aesthetic Science Institute is to provide an exciting and challenging learning experience that stimulates professionalism, passion and motivation for future licensed estheticians. Prepare yourself for a ...