Skin care professionals should begin by differentiating themselves from department stores and retailers by doing all consultations in the treatment room. The client should be laid down, skin cleansed, then analyzed through a magnifying lens. Find out what the client's concerns are. These will lead the professional to discover their habits. Every client has a goal – something they want to change about their complexion.…
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII You are itching to grow, and believe me, we know the feeling! There comes a time when partnering with a physician appears to be the next logical step… congratulations on being ready to take it! Wondering what to watch out for? Find the circumstance that fits your situation:

What’s your recipe for turning waxing clients into skin care clients?

Written by Desiree Duran-Cortez, L.E., C.L.H.R.P.
Competition is everywhere. We compete with other aestheticians, businesses, the media, and cosmetic retailers, but we are also competing with ourselves if we are not sharing our talent and products with clients. Communication is the number one way to tell people about a business. Without it, spa owners would simply sit and hope that clients see the menu in the lobby or on the Internet.…
Your relationship with the customer is most important, so whatever the mistake or client’s opinion of the pricing in this scenario, the demeanor in which the client is regarded for is most important.

What’s your recipe for the perfect summer skin routine?

Written by Ahmed Abdullah, M.D., F.A.C.S., F.I.C.S.
You might notice that clients are increasingly savvy about how to properly manage their skin at home. With the availability of skin care lines and anti-aging formulations in a range of price points, most of the women (and many men) I encounter have put together a skin care routine that generally meets their needs; that is, at least, until the seasons change. As skin responds…

What's Your Recipe