Whether your business currently offers makeup applications or if it’s new to your service menu, there are plenty of ways you can enhance marketing these services to clients. By utilizing these simple-to-implement suggestions, you can significantly increase spa traffic and, ultimately, increase revenue. Here are some ways you can drive more business in the spa and have a positive impact on your return on investment…

Is Your Receptionist Killing Your Spa?

Written by Mara L. Shorr, BS, CAC II-XIV and Jay A. Shorr, BA, MBM-C, CAC I-XIV
Though most people call them the receptionist, in reality, they should be called the Director of First Impressions. Let’s be honest. This is the person who has the ability to make or break whether clients have a positive impression of your business, whether new clients schedule an appointment, and more. So, what should you look for to see if your front desk team is killing…
Premature aging – you can spot it a mile away. Do you have clients who complain that people think they are older than they really are and their skin is aging faster than they want it to? If you answered yes, then educating your clients on these three things can help them save their faces: their parents, Mother Nature, and their lifestyle. GENETICSHave a client…

Profit is Not Profanity

Written by Barry Eichner and Jenni Nagle
After a decade of running a chain of medical spas, I learned that the treatment menu is the heart of the spa business. It encompasses everything you believe in about your business. It shows what you stand for, what your values are, and what you trust. Treatment menus tell a story – they tell your story. They are the little love notes that you write…
As a career coach to scores of aestheticians over the years, a commonly asked question involves service pricing – what to charge for the various treatments one plans to offer customers. Many considerations come to mind: What are people in my area willing to pay? As a new aesthetician, should I start off charging less, then go up in price later? What’s normal for a…
As a licensed skin care professional, you made a commitment to uphold your state license, practicing only within your scope as mandated by your state. But, have you taken the time to actually think about what goes into your state’s rules and regulations? What is going on exactly at your state’s capitol? For many, the last time they thought about their state board was on…
Prior to chemical peel application, there are important risk factors to consider. Understanding these risk factors will help to reduce side effects and will help to achieve optimal clinical outcomes. Risk factors are especially crucial to consider with layered peel application and caution should be taken with certain ethnic groups. When treating ethnic skin, it is essential to have a thorough understanding of skin histology,…
There are many reasons to start a business. The most successful businesses are often built from passion by finding something you love doing and then making it your job. Whatever the reason for starting a business, the most important factor is how it is going to make money. All businesses need a profit to survive. Often, businesses can become too focused on sales growth and…
Sleep deficiency is reported to be a common health problem in the United States. There are long- and short-term consequences that include heart disease, high blood pressure, kidney disease, diabetes, stroke, obesity, and depression.1 Physical signs may be swollen, sunken eyes, dark circles, pale dehydrated skin, and barrier dysfunction.2 Subclinical effects can affect wound healing, collagen growth, skin hydration, and skin texture.3 Moreover, there is…
No matter how you got your hands on this issue of DERMASCOPE – whether through your own print or digital subscription, your aesthetics school, a fellow aesthetician or staff member at your spa, your membership with Aesthetics International Association, or at the International Esthetics, Cosmetics & Spa Conference in New York – one thing’s for sure… you don’t have your hands on all that DERMASCOPE…

First is the Worst: Brazilian Waxing

Written by Shelly Steadman
At this point, you can probably spot a first-time Brazilian client the moment you head to the waiting area to greet them. She’s going to have at least one person with her for support, she’s laughing nervously and glancing around trying to figure out what everyone else is getting, and, as you walk her back (without her friend), she’s already asking questions. “How many of…

Round 3: Fight with Heart

Written by Delilah Matos
Living a great life can sometimes seem like a constant fight. No matter what issues you’re facing, there’s an underlying truth that applies to all of us: we have to learn how to fight wholeheartedly for what we want. Yes, wholeheartedly. Things will not just happen on their own. You need a plan, determination, and to be willing to put in the work. Maybe you…

Hiring: Avoiding Resume Red Flags

Written by Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BA, MBM-C, CAC I-XIV
Let’s be honest for a moment. We have sorted through more than a thousand resumes in the past month alone. What is out there? Well, it is not pretty, folks! We have heard it all: “there’s no good help in Miami,” “it’s different here in New York,” “people don’t stay in jobs here in Houston like they do in other cities.” Unfortunately, hiring great staff…
Business is built on relationships, plain and simple. Relationships directly affect a business’ bottom line, market access, and scalability. Establishing centers of influence and knowing how to harness them will help expand a business exponentially. Without them, a professional is likely to experience an abundance of missed opportunities. The expression “it’s not what you know, it’s who you know” stands true through the test of…
To understand how inhibitor peptides are able to alter pigmentation, it is imperative to understand how melanin is produced within the skin, what causes the overproduction of melanin (hyperpigmentation), and how peptides can play a key role in the regulation of melanin production. HOW THE SKIN PRODUCES MELANINMelanogenisis begins when tyrosine, an amino acid, is stimulated by the pituitary gland and attaches to an enzyme,…
With cutaneous resurfacing there are various options depending on the condition of the skin and desired clinical outcomes. There are three types of exfoliating agents commonly used to resurface the skin. Keratolytic agents, keratocoagulant agents, and proteolytic agents. Keratolytic agents, such as hydroxy acids, work by breaking apart the bonds that hold skin cells together or by dissolving cellular glue. Keratolytic agents include hydroxy acids…
In the not too distant past, if a man propositioned a woman and it was unwelcome, she simply slapped him or told him to eat dirt or go somewhere else. Nowadays, people often go directly to their attorney when they feel there has been an improper suggestion in a business setting. A business setting includes a spa. Sexual abuse claims are on the rise everywhere.…
Have you ever taken a moment to digest all that you learned in aesthetic school – the myriad of chapters, the review questions, the workbook, and all the extra credit assignments that go along with it? And, yet, it is important to ask yourself this question, “have I learned everything?” The correct answer is a resounding “no,” of course. Let’s take a look at the…
In this issue of Let’s Talk Shop, I want to talk about the importance of creating seasonal specials. And, I have just one bit of advice on this topic: think outside the box! Get creative! Do not limit yourself to offering a random discount on an in-room treatment. If it is fall, try and think beyond a pumpkin peel. Go a little further, have a…
One of the more exciting, yet challenging, tasks of any solo aesthetician is in deciding which services to include on the spa menu. This is an opportunity to be creative, selecting services you especially enjoy performing and those you are most competent in. For the solo aesthetician who once worked for an employer, the right to do only preferred services can be a cherished freedom…
Providing the best wax each and every time goes well beyond the waxing room. The products clients use at home between their waxing services to prepare for their wax are just as important as the waxing products that you use during the wax. It is important to really understand the client and what their skin care and waxing needs are in order to educate them…