Waxing Essentials: Tips and Tricks for a Winning Waxing Business

Successful small business owners are constantly exploring ways to improve their business and increase their earnings. In order to run an efficient business and grow an overall profit, it is important to routinely analyze operations and brainstorm ways to improve your current systems. Focus should be on making your business more efficient, so that you can offer the best possible waxing service every time. Understanding…
Growing your business isn’t easy. Without the right marketing strategies to fuel growth, building a profitable business can be extremely challenging. Identifying the right channels to market your business will help you to reach the market that you are targeting and do it in the most cost-effective way. As a business owner or an aesthetician looking to grow your clientele, it is easy to become…
Waxing continues to grow in popularity and, as a result, more and more spas are offering waxing services. In order to differentiate yourself among the competition, it is important to provide the best possible wax every single time and this means understanding that the service you provide doesn’t stop when the client leaves the spa. The care taken post-wax is just as if not more…
Loyalty programs are becoming increasingly more popular across all industries as a means to boost customer happiness and client retention. For spas, these programs can be very effective in growing business, but they must be implemented smartly. What is a customer loyalty program? There are many different programs and ways to offer them, but at the heart of these marketing initiatives is the purpose of…
Adding waxing services to your spa menu is a great way to grow your business and your bottom line. Waxing is a high margin service that is an effective and quick method of hair removal. Clients feel instant gratification after the service and leave the spa feeling hair-free and smooth. The immediate smooth results are what makes waxing so popular and keeps clients coming back.…
Male waxing is becoming increasingly more popular as males seek to gain the feel-good confidence that waxing can achieve. Men are doing their research and becoming more aware of the options available when it comes to male grooming. It is safe to say that, in the past, the majority of men wouldn’t have the desire to walk into a spa looking for a wax; however,…
Building trust and loyalty with your clientele is a sure way to make your business a success. There are a few small things that you can do during the service that will not only make the wax more comfortable and allow you to achieve the best results, but it will set you apart from the competition and keep clients coming back. Rebooking a client is…
There are many reasons to start a business. The most successful businesses are often built from passion by finding something you love doing and then making it your job. Whatever the reason for starting a business, the most important factor is how it is going to make money. All businesses need a profit to survive. Often, businesses can become too focused on sales growth and…
Providing the best wax each and every time goes well beyond the waxing room. The products clients use at home between their waxing services to prepare for their wax are just as important as the waxing products that you use during the wax. It is important to really understand the client and what their skin care and waxing needs are in order to educate them…
Spas are continually looking for innovative ways to expand and grow their business. A market analysis is one way to gain a better understanding of areas in the market that may be overlooked. The insight gained may reveal niche areas of the market that are underserviced. The tween market is not a typical market targeted by spas, but is one that is growing in size…
With winter upon us, the cooler weather brings about cozy sweaters, long pants, and, often, little desire for clients to keep up with their waxing services. With the change in season, getting dressed each morning now requires layer upon layer of clothing and no perceived need for hair removal services. Here are some tips and tricks to educate clients and keep them coming back, even…

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  • Dr. Jeff Skin Care / Beauty AtticaDr. Jeff Skin Care / Beauty AtticaDescription: About Dr. Jeff Skin Care/Beauty Attica, Inc. Beauty Attica, incorporated in Redmond, Washington in 1996, was relocated to the metro Los Angeles area in June 1999. It is the marketing arm of Dr. Jeff Professional Skin Care products domesticall ...

Next-Level Learning

  • Christine Valmy International School For Esthetics, Skin Care & MakeupChristine Valmy International School...Description: Christine Valmy International School for Esthetics, Skin Care & Makeup offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first sc ...