Waxing Essentials: Tips and Tricks for a Winning Waxing Business

Standing out from your competition is key to the overall success of your business. The spa and wellness industry is a service-based industry, meaning that the value you provide is largely based on customer service, advice, and knowledge. Considering various ways to strengthen the overall customer experience will allow you to improve your business and differentiate yourself from others. EXTRAORDINARY CUSTOMER SERVICE Customer service is…
Successful small business owners are constantly exploring ways to improve their business and increase their earnings. In order to run an efficient business and grow an overall profit, it is important to routinely analyze operations and brainstorm ways to improve your current systems. Focus should be on making your business more efficient, so that you can offer the best possible waxing service every time. Understanding…
Growing your business isn’t easy. Without the right marketing strategies to fuel growth, building a profitable business can be extremely challenging. Identifying the right channels to market your business will help you to reach the market that you are targeting and do it in the most cost-effective way. As a business owner or an aesthetician looking to grow your clientele, it is easy to become…
Male waxing is becoming increasingly more popular as males seek to gain the feel-good confidence that waxing can achieve. Men are doing their research and becoming more aware of the options available when it comes to male grooming. It is safe to say that, in the past, the majority of men wouldn’t have the desire to walk into a spa looking for a wax; however,…
Building trust and loyalty with your clientele is a sure way to make your business a success. There are a few small things that you can do during the service that will not only make the wax more comfortable and allow you to achieve the best results, but it will set you apart from the competition and keep clients coming back. Rebooking a client is…
There are many reasons to start a business. The most successful businesses are often built from passion by finding something you love doing and then making it your job. Whatever the reason for starting a business, the most important factor is how it is going to make money. All businesses need a profit to survive. Often, businesses can become too focused on sales growth and…
Providing the best wax each and every time goes well beyond the waxing room. The products clients use at home between their waxing services to prepare for their wax are just as important as the waxing products that you use during the wax. It is important to really understand the client and what their skin care and waxing needs are in order to educate them…
Spas are continually looking for innovative ways to expand and grow their business. A market analysis is one way to gain a better understanding of areas in the market that may be overlooked. The insight gained may reveal niche areas of the market that are underserviced. The tween market is not a typical market targeted by spas, but is one that is growing in size…
With winter upon us, the cooler weather brings about cozy sweaters, long pants, and, often, little desire for clients to keep up with their waxing services. With the change in season, getting dressed each morning now requires layer upon layer of clothing and no perceived need for hair removal services. Here are some tips and tricks to educate clients and keep them coming back, even…