No matter how excellent our technical skills, every aesthetician knows that the real key to a successful practice is client retention. While this may not be so important when working in a resort setting or on a cruise ship, those with stationary practices in a local community are highly dependent on attracting and retaining a client following. Repeat customers provide professionals with years of reliable…
 I still remember the first time I dropped wax in a client’s hair. “Don’t be silly. Of course, I won’t have to cut it out,” I tried to convince myself – but my stomach churned with anxiety. This was not something we covered in aesthetics school. I would have remembered a class on removing wax from a client’s scalp. As I looked down, I had…
Well, it’s official. You’ve spent your entire day at the state board, you’ve taken and passed the written and practical exams, and, now, you’re licensed. You’ve got your esthie bestie on speed dial and your mom has been blowing up your cell phone – and, during the drive home, reality sets in: now what? With no more test taking, review questions, endless mounds of flash…
We’ve all done it. You are determined to leave the store, then, without warning, you pivot a sharp right turn into your favorite makeup counter to admire the products on display. You stop instantly in your tracks to see what is shiny and new, sample a few testers, and, then, follow it up with an impulse beauty purchase. What is it that makes you stop…
Peptides have become one of the most valuable tools used for skin revision, cancer treatment, immune therapy, antimicrobial for wound healing, and for overall improved health. There are increasingly new advances and research in peptides and their effect on the health of the skin. With the numerous claims of skin rejuvenation and youthfulness, it is imperative for the professional to understand how peptides are able…

What to Know When Buying or Leasing A New Office Space

Written by Mara Shorr, BS, CAC II – XIV and Jay A. Shorr, BA, MBM-C, CAC I - XIV
Opening a new office is an incredibly exciting time! You’re going out on your own, hanging up your sign, hiring a team, and seeing clients on your terms. There is a lot to think about and so many items to purchase to make your space complete. However, when it comes to buying or leasing a new office space, there is plenty of room to negotiate…
Aging is inevitable. It will happen to everyone and no matter how hard they try to fight it. But, there is good news; there are ways to slow down the process. In order to slow down that process, skin care professionals must understand what the aging process is and how it affects the skin. Let’s start with the skin’s structure. Collagen and elastin are what…
Whether you are a newly licensed aesthetician or have been in practice for some time, you may be one of the many skin care professionals whose dream is to run an independent business. Think of the benefits that would follow: no boss, a flexible schedule, full creative freedom, and earning more money than as an employee. Who would not want this? Before jumping into an…

Round 1: Visualizing Victory

Written by Delilah Matos
Visualizing success can easily be viewed with skepticism. However, keep in mind that for generations, it has been a common practice among athletes, entertainers, and entrepreneurs. Many have been using visualization as a way to reach their goals. As a successful skin care entrepreneur, these same principles are no different. To tackle round one towards the first steps of success, professionals must visualize victory. In…
The stratum corneum is the skin’s barrier and is the top layer of the epidermis. In the epidermis, keratinocyte stem cells reside in the basal layer, which is the lowest layer of the stratified epithelia. These cells divide further and differentiate as they move upwards in the epidermis towards the stratum corneum. Found within the stratum corneum are corneocytes which are dead keratin-filled squamous cells…

Relax Clients, Not Standards

Written by Susan Preston
A spa should be a relaxing place for all clients. Women and men enjoy being pampered and taking a break from stress. As life becomes more hectic, the role of the skin care professional is to provide a haven where people can slow down for a short period and be the center of attention. To give clients the best experience, professionals should not become relaxed…
With winter upon us, the cooler weather brings about cozy sweaters, long pants, and, often, little desire for clients to keep up with their waxing services. With the change in season, getting dressed each morning now requires layer upon layer of clothing and no perceived need for hair removal services. Here are some tips and tricks to educate clients and keep them coming back, even…
“If you fail to plan, you plan to fail” is a well- known quote that applies to almost any situation in life, but it is especially true in business. If you’re going to succeed in business, you’ll need money – a lot at first (startup capital) and, then, you’ll need a steady stream of money flowing in on a regular basis (cash flow). To make…
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