If you’re currently breathing, you’ve probably been asked if you’d like an “opportunity to give your family a better life and still get to work from home!” or “afford to take the family to Disney this year, working in your spare time!” These offers sound fabulous, right? Ahhh, the good ol’ pyramid scheme. The new, less scary name for this type of company is multi-level…
The skin is considered to be its own ecosystem that includes bacteria, fungi, and viruses. This system plays a crucial role in the balancing of pathogenic (bad) bacteria, as well as protecting the commensal (good) bacteria. This article will explore types of skin bacteria and their role in the skin’s microflora and microbiome systems, as well as examine how antimicrobial peptides play a superior role…
Everything about shopping for beauty products is appealing – bright colors, a myriad of scents, helpful sales associates, sampling stations that make it easy to feel, smell, and experience any product you can purchase. In a nutshell, it’s fun! Before you were an aesthetician, odds are you were obsessed with finding and trying every single new skin care item that came onto the market. I…
There are many theories on how climate change affects our world. In the past, some people chose not to believe in it. Looking back at 2017 and 2018, it is much harder to deny the existence of climate change. There were numerous hurricanes, much of the Midwest was beset with tornadoes, and the west had two record-breaking fire years. There have been huge winter storms…

Round 5: Brand Confidence

Written by Delilah Matos
What is brand confidence? Brand confidence is the perception that a brand has connection to and is perceived to be trustworthy by its target audience or niche market. Many realize the value that a strong brand can bring to their business, but may still be finding that their own branding efforts have been largely unsatisfying. Often, this comes down to a lack of clarity about…

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