5 Tips to Make Your Retail Area Fun and Interactive

Written by Barry Eichner and Jenni Nagle
Have you been to one of those newly remodeled Targets lately? Gone are the days of the aisle after aisle of products. Target’s got different types of tables with inviting displays. There are adorable little nesting tables with products in miniature setups so customers can just play. When you have clients in your business, it is rare that they know what products they need or…
If asked, most aestheticians will say that retail product sales is not one of their strongest skills. That makes sense, as skin care professionals are generally more attracted to the work of service, with its caring and helping qualities, than selling things. But, passing up product promotions not only limits one’s income, it also leaves valuable clients open to the lures and suggestions of beauty…
Are you super excited to learn the hottest trends in the industry, just itching to try it all? You are in good company, believe me. It can seem overwhelming to try and keep up with all that is new, exciting, hot off the press, and trending. The key is to become informed. Start by reading industry trade magazines, such as DERMASCOPE, and attending tradeshows –…

Best Spa Boss: 7 Golden Rules for Cultivating a Happy Team

Written by Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BA, CAC I-XIV
When hiring your team, it’s easy to think that the sparkling personality you hired is the same person that’s going to show up for work day in and day out. But, as any manager can tell you, that isn’t always the case. Roadblocks show up along the way, as do bad days and bad attitudes. But, we are here to give you some top tips…
At what point would you consider yourself a subject matter expert? What does being an expert really mean? One humbling point to always remind yourself is that you will never know everything about any given topic; there is always room to grow and evolve. As Dr. Seuss said, “The more that you read, the more things you will know. The more that you learn, the…
Building trust and loyalty with your clientele is a sure way to make your business a success. There are a few small things that you can do during the service that will not only make the wax more comfortable and allow you to achieve the best results, but it will set you apart from the competition and keep clients coming back. Rebooking a client is…
The United States is a melting pot and always will be. Anyone who has done a DNA testing sample is likely to find multiple ethnic strains. Multiple heritages make it much more difficult to classify someone into one of six Fitzpatrick skin type categories. It has been said you can’t judge a book by its cover. While that may be an overused adage, it certainly…
What is it about lying in a coffin shaped box while 24 bulbs emit light strong enough to penetrate the subcutaneous layer that is such a hard habit for clients to break? I can sort of understand the beach and pool tanners. At least there you’ll get a bit of scenery and maybe chug a margarita to cool down as you rotate from front to…
Peptides have become one of the most valuable tools used in skin revision, cancer treatment, immune therapy, and health improvement. As skin rejuvenation and youthfulness has become an increasing and growing request, it is imperative for the professional to understand how peptides are able to provide the missing tool to achieve healthy results. SIGNALING PEPTIDESThrough a precise system of communication, cells receive messages that have…

Round 4: Master Your Combinations

Written by Delilah Matos
Stepping out to do something different is often scary, especially in business. Understandably, fear sets in. Fear can stop us from doing great things and it can be the number one cause of self-sabotage. For example, fear of failure or loss of money often holds people back from stepping out and starting a new business or creating a new career path. Today, I want to…
Whether your business currently offers makeup applications or if it’s new to your service menu, there are plenty of ways you can enhance marketing these services to clients. By utilizing these simple-to-implement suggestions, you can significantly increase spa traffic and, ultimately, increase revenue. Here are some ways you can drive more business in the spa and have a positive impact on your return on investment…

Is Your Receptionist Killing Your Spa?

Written by Mara L. Shorr, BS, CAC II-XIV and Jay A. Shorr, BA, MBM-C, CAC I-XIV
Though most people call them the receptionist, in reality, they should be called the Director of First Impressions. Let’s be honest. This is the person who has the ability to make or break whether clients have a positive impression of your business, whether new clients schedule an appointment, and more. So, what should you look for to see if your front desk team is killing…
Premature aging – you can spot it a mile away. Do you have clients who complain that people think they are older than they really are and their skin is aging faster than they want it to? If you answered yes, then educating your clients on these three things can help them save their faces: their parents, Mother Nature, and their lifestyle. GENETICSHave a client…

Profit is Not Profanity

Written by Barry Eichner and Jenni Nagle
After a decade of running a chain of medical spas, I learned that the treatment menu is the heart of the spa business. It encompasses everything you believe in about your business. It shows what you stand for, what your values are, and what you trust. Treatment menus tell a story – they tell your story. They are the little love notes that you write…
As a career coach to scores of aestheticians over the years, a commonly asked question involves service pricing – what to charge for the various treatments one plans to offer customers. Many considerations come to mind: What are people in my area willing to pay? As a new aesthetician, should I start off charging less, then go up in price later? What’s normal for a…
As a licensed skin care professional, you made a commitment to uphold your state license, practicing only within your scope as mandated by your state. But, have you taken the time to actually think about what goes into your state’s rules and regulations? What is going on exactly at your state’s capitol? For many, the last time they thought about their state board was on…
Prior to chemical peel application, there are important risk factors to consider. Understanding these risk factors will help to reduce side effects and will help to achieve optimal clinical outcomes. Risk factors are especially crucial to consider with layered peel application and caution should be taken with certain ethnic groups. When treating ethnic skin, it is essential to have a thorough understanding of skin histology,…
There are many reasons to start a business. The most successful businesses are often built from passion by finding something you love doing and then making it your job. Whatever the reason for starting a business, the most important factor is how it is going to make money. All businesses need a profit to survive. Often, businesses can become too focused on sales growth and…

First is the Worst: Brazilian Waxing

Written by Shelly Steadman
At this point, you can probably spot a first-time Brazilian client the moment you head to the waiting area to greet them. She’s going to have at least one person with her for support, she’s laughing nervously and glancing around trying to figure out what everyone else is getting, and, as you walk her back (without her friend), she’s already asking questions. “How many of…

Round 3: Fight with Heart

Written by Delilah Matos
Living a great life can sometimes seem like a constant fight. No matter what issues you’re facing, there’s an underlying truth that applies to all of us: we have to learn how to fight wholeheartedly for what we want. Yes, wholeheartedly. Things will not just happen on their own. You need a plan, determination, and to be willing to put in the work. Maybe you…

Hiring: Avoiding Resume Red Flags

Written by Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BA, MBM-C, CAC I-XIV
Let’s be honest for a moment. We have sorted through more than a thousand resumes in the past month alone. What is out there? Well, it is not pretty, folks! We have heard it all: “there’s no good help in Miami,” “it’s different here in New York,” “people don’t stay in jobs here in Houston like they do in other cities.” Unfortunately, hiring great staff…
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