Remember when your greatest wish as a new aesthetician was to have a full appointment book? I certainly do! It seemed like an almost impossible fantasy in those early years of my new practice. Then, gradually and with patience, my clientele grew until I was forced to create a waiting list for clients I would otherwise have to turn away – unable to see them…
Growing your business isn’t easy. Without the right marketing strategies to fuel growth, building a profitable business can be extremely challenging. Identifying the right channels to market your business will help you to reach the market that you are targeting and do it in the most cost-effective way. As a business owner or an aesthetician looking to grow your clientele, it is easy to become…
One of the biggest challenges a new aesthetician will have is how to market themselves as a new skin care professional. While in school, most of the marketing and advertising is done for you – although, now, many schools are putting together programs training students to start building their clientele while they are learning. But what happens when the security and hand holding is over?…
The core purpose of any business is to offer value to clients through products and services. However, for a business to be able to scale and grow, it has to generate revenue. A key performance indicator to measure profitability of an expense is return on investment. Adding makeup options to a service menu will instantly improve your return in investment, since there are very few…
Let’s face it, working in a spa is hardly ever boring. No two days are the same. Tuesday might be low key and quiet, but the next day could be a train wreck of mis-scheduled clients and no shows. It’s a mixed bag for sure. The same can be said for co-workers. As someone who has been in the industry for over a decade, I’ve…
Male waxing is becoming increasingly more popular as males seek to gain the feel-good confidence that waxing can achieve. Men are doing their research and becoming more aware of the options available when it comes to male grooming. It is safe to say that, in the past, the majority of men wouldn’t have the desire to walk into a spa looking for a wax; however,…
What’s more important than attracting a new aesthetics client? Keeping that client. And, what’s even better than rescheduling clients? Rescheduling them to come back more often. The more frequently clients visit, the more income you can earn from those extra visits, and who doesn’t want that? But, how do you convince people to add additional appointments without giving the impression that you’re simply trying to…
Sensitive skin is a common condition that affects a majority of people and commonly has predisposed factors such as ethnicity. Factors such as an impaired skin barrier, a weakened immune system, inflammation, and digestive health can also contribute to the skin’s sensitivity. The skin is constantly going through a repair process, so it is necessary to strengthen the function of the stratum corneum in order…

Learning After Licensure: 7 Questions to Ask Yourself When Picking a Path

Written by Denise Gaston, L.E., CIDESCO Diplomate
The skin care industry is on an upward trajectory with no signs of slowing down. Enrollments at beauty schools are up and it seems like everyone wants to be an aesthetician. Multinational companies are buying up professional skin care brands to deepen their portfolios and cash in on the skin care craze and new product lines are being launched almost overnight. Indie brands are disrupting…
Skin analysis is considered the most important part of a facial. Using a magnifying lamp, the aesthetician looks at a client’s tone and texture and is able to determine what skin care regimen should be used to improve skin concerns. Collagen gives skin its thick, plump appearance and elastin is what makes it snap back quickly. Is your client’s skin smooth or rough? Are there…

Round 6: Accept Adversity

Written by Delilah Matos
Unfortunately, adversity is something we all will face in our lifetime. It can present itself in many different forms, such as failure or rejection, and can carry a negative vibe that feels like punishment or defeat. We have all experienced being punished for failing. Think back to the first time you received a bad test score. It likely taught you, from an early age, that…
Regardless of your craft, you should always make sure that you have the right tools to get the job done. Having the correct tools in your arsenal allow you to be precise, efficient, thorough and sanitary. Professional makeup artists have several items in their arsenal which are needed to create a beautiful look. The most obvious tools you find in a professional kit are makeup…
The world is full of strange diseases and how people pick them up is often one of the great mysteries of life. Once a person has an infection, they will likely assign blame to the last known service or treatment they received. If that treatment was at a spa, there could be a claim. Staph infections can happen if a person has an extended stay…

Motivation Maker: 5 Ways to Motivate Employees

Written by Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BS, MBM-C, CAC I-XIV
It’s a fact: without a staff and team that’s excited and motivated to help the business succeed, nothing else matters. Having great services and excellent care mean nothing if the staff is not excited to perform, sell, and market them, or if a client spots an unhappy staff and unfriendly faces the second they walk in the door. So, how can you motivate your team…

Bioactive Peptides: Superior Antioxidants

Written by Susan Wade, M.Ed., L.S.
Free radical damage has been a popular topic with numerous research articles since the late 1800s, but little is known about bioactive peptides playing a superior role as an antioxidant. This article will address the causes of free radicals, reactive oxygen species (ROS), oxidative stress, and the damage that occurs to cells that contribute to accelerated aging and many other skin conditions. FREE RADICALS Let’s…
If you’re currently breathing, you’ve probably been asked if you’d like an “opportunity to give your family a better life and still get to work from home!” or “afford to take the family to Disney this year, working in your spare time!” These offers sound fabulous, right? Ahhh, the good ol’ pyramid scheme. The new, less scary name for this type of company is multi-level…
The skin is considered to be its own ecosystem that includes bacteria, fungi, and viruses. This system plays a crucial role in the balancing of pathogenic (bad) bacteria, as well as protecting the commensal (good) bacteria. This article will explore types of skin bacteria and their role in the skin’s microflora and microbiome systems, as well as examine how antimicrobial peptides play a superior role…
Everything about shopping for beauty products is appealing – bright colors, a myriad of scents, helpful sales associates, sampling stations that make it easy to feel, smell, and experience any product you can purchase. In a nutshell, it’s fun! Before you were an aesthetician, odds are you were obsessed with finding and trying every single new skin care item that came onto the market. I…
There are many theories on how climate change affects our world. In the past, some people chose not to believe in it. Looking back at 2017 and 2018, it is much harder to deny the existence of climate change. There were numerous hurricanes, much of the Midwest was beset with tornadoes, and the west had two record-breaking fire years. There have been huge winter storms…

Round 5: Brand Confidence

Written by Delilah Matos
What is brand confidence? Brand confidence is the perception that a brand has connection to and is perceived to be trustworthy by its target audience or niche market. Many realize the value that a strong brand can bring to their business, but may still be finding that their own branding efforts have been largely unsatisfying. Often, this comes down to a lack of clarity about…
The process of skin aging as the years go by and an individual gets older is known as intrinsic aging, which is determined by internal physiological factors and genes. This chronological aging is not preventable. However, extrinsic aging is caused by external sources, such as climate, pollution, diet, and stress. These factors are largely controllable. The greatest culprit of extrinsic aging is photo-damage or the…
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