Improving Business Efficiencies to Grow the Bottom Line

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Improving Business Efficiencies to Grow the Bottom Line
Successful small business owners are constantly exploring ways to improve their business and increase their earnings. In order to run an efficient business and grow an overall profit, it is important to routinely analyze operations and brainstorm ways to improve your current systems. Focus should be on making your business more efficient, so that you can offer the best possible waxing service every time. Understanding…
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Retailing 101: 8 Tips for Effective Selling

Written by Denise Gaston
Retailing 101: 8 Tips for Effective Selling
Most aestheticians do not consider themselves “salespeople” – people who are pushy and aggressive to get clients to buy. The fact is, no one wants to be sold, so what’s an aesthetician to do? The answer is simple: don’t sell – educate and recommend instead. Think of your client not as a sales conquest, but as a friend (which they are), whom you are sharing…
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Clientele Growth: Building at a Healthy Rate

Written by Douglas Preston
Clientele Growth: Building at a Healthy Rate
Few things are more important to the solo aesthetician than seeing steady clientele growth. That gradual collecting of paying clients is the key measure of a business’ survival and the income received from it. In other words, pretty much everything. But, how do we know if our practice is growing at a healthy rate, or as well as it should be? Is your business growing…
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"You're Fired": When to Let an Employee Go

Written by Mara Shorr, BS, CAC, and Jay A. Shorr, BA, MBM-C, CAC
"You're Fired": When to Let an Employee Go
We come into contact with hundreds, if not thousands, of cosmetic medical practices and spas each year. During a busy travel year, we easily come into contact with that many practices in one room in a month. The one thing we hear over and over again is, “There’s no good help in (fill in the blank with your city here).” Truth be told, that’s not…
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Round 10: The Power of Collaboration

Written by Delilah Matos
Round 10: The Power of Collaboration
Two heads are always better than one and, in many cases, two businesses are better than one, especially when they come together. Many of us tend to become individualized and get into our own world, then all of a sudden it becomes hard to consider someone else – someone else’s business – let alone sharing what we have worked so hard for. We often become…
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March 2024

March 2024

Fact or Fiction