Our offices at DERMASCOPE are full of that New Year’s buzz of activity. We are working diligently on the monthly issues of the magazine, the compilation of the 2016 Products and Education Guide, a redesign of DERMASCOPE.com, and the restructure of our editorial e-blasts. It is a lot to tackle, but we feel energized about the growth and direction of our brand.
It is hard for me to believe that 2015 is almost over. Months of preparation for 2016, such as gearing up with new ideas for the magazine, has made the last few months go by in a flash. Looking back, it has been an amazing year!
All year, a small button has been prominently displayed on our cover to commemorate DERMASCOPE’s 40th anniversary. This month, we are taking a majority of the magazine to throw ourselves a party and celebrate the past four decades of everything in the world of aesthetics.
Nothing gets me in the holiday spirit faster than hearing Christmas music while I am at the store or seeing twinkle lights on neighborhood rooftops. I have enjoyed the holidays since I was a kid. I always look forward to the family, the food, and the time off at the end of the year. And this year, I have yet another joy to look forward…
As it is DERMASCOPE’s 40th anniversary, we decided to expand on all of this year’s special sections. In our September issue, we are using our pages to focus on breast cancer and how it has become intertwined within the spa industry. We took every angle we could when it comes to breast cancer and aesthetics. We interviewed oncology aestheticians, researched cutting edge complementary spa treatments,…
Each year, DERMASCOPE shines the spotlight on retail as a main theme for one issue. And each year, we publish articles that offer new and alternative ways to capture profitability.
It is commonly understood that competition is a good force that presses us to do our best. When we are pressed to achieve, we grow. When we grow, our potential to achieve grows with us. While there are certain areas or situations in our lives where unhealthy competition can develop (relationships, for example), it is a powerful and positive motivational tool and the very basis…
In an industry where fads pop up every season, we can certainly expend enormous resources trying to determine which are worth embracing and will lead us to the newest trend. Clients might be coming to your spa expecting to experience the newest product they discovered on Pinterest or have the skin treatment they heard Kim Kardashian gets every week.
Marketing. It is such a broad and important subject that an entire year of DERMASCOPE Magazine could be devoted to the subject in order to effectively bring readers up to date on such a critical aspect of business. And, sooner than we could absorb that information, new strategies, terms, resources, and ideas would be coming into play. To be sure, marketing is always a moving…
It seems as though the term ‘wellness’ is popping up more and more in today’s society. While in the spa industry wellness might have always been an important element to every aesthetician’s surroundings, the rest of the world is finally catching on and bringing more attention to this term.
I am particularly excited to share this issue of DERMASCOPE Magazine! Our staff has been gathering editorial content for months and I am positive that the information we have collected will provide very useful. In this issue, you will find the feature articles to focus on both summer skin and social media.
Achieving success financially as a result of being charitable or behaving well can be easier said than done. Benjamin Franklin once wrote, “A good conscience is a continual Christmas.” While people understand the difference between growths for the sake of profit versus for the good of others, it is questionable if a business really can make money by doing more good in the world.
The year 2015 has officially arrived! As with each New Year, it brings new challenges and new opportunities. This, of course, provides an excellent time to contemplate the potential to reorganize, improve, or otherwise advance our careers, personal goals, or growth in general. This is evidenced by the surge of gym memberships sold in January, the majority of which will not continue commitment past March.
Surely I am not alone when I say that this time of the year is always my favorite. From white chocolate peppermint mochas to the crisp, cold Northern air... Wood crackling in the fireplace and neighborhood houses decorated with twinkling lights…
Each holiday is designed to provide a respite from our toiling and bring friends and family together to celebrate. Because the origins of Thanksgiving are to celebrate a bountiful harvest, this particular holiday always reminds me of the opportunity to be aware and thankful for so many things in my life. While family and friends are on my short list of gratitude, I find it…
A day of mine never passes without scrolling across someone's post or pin or tweet regarding an inspirational quote or picture that my friends have shared through social media. It seems that images have become a dominant method to express quotes and society resonates with the messages read. The shocking number of times I have been told to “dance like nobody's watching” makes me stop…
I was really surprised to discover how difficult it was to come up with statistics on the number of bloggers on the Internet. There are many conflicting estimates, primarily because most blogging websites are quickly abandoned or rarely updated… So after uncovering these figures, and having just started a blog of my own, I am feeling motivated to keep mine updated – I definitely cannot…
Whether it is from the movie, a spin off segment on the morning radio show, or the ever so often voice inside my head, the phrase ‘let it go’ seems to pop up everywhere around me. Originally meant to mean ‘resisting to do something,’ letting go these days carries a bit of a different meaning. Google it now and you will find words more along…
I have spent the last few weeks spinning in circles from my busy schedule. While I have the magazine to publish, I also run a martial arts school on nights and weekends. In addition, it seems like holidays, birthdays, vacations, weddings and graduation parties have filled up every spare minute. Sometimes it is hard to catch my breath. On the positive side, these events provided…
Have you had a chance to attend a tradeshow this year? What about a local seminar, workshop or online webinar? In a profession like ours, it is crucial to stay up-to-date with the latest education, developments and trends. Seminars, workshops, and webinars provide the chance to learn and grow, but, for me, tradeshows are the pinnacle. They are a top priority every year. They provide…
It has been a positive, forward-moving, and productive year for me. And now tradeshow season has begun. The International Congress of Esthetics and Spa kicked off in Miami last month, and this month professionals from all over the southwest are headed to Dallas. When you think of attending a tradeshow, what comes to mind? My first thoughts are the networking opportunities – catching up with…
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