Diving Into the Holiday Season

Written by Amanda Strunk-Miller
From candy corn to candy canes, the holiday season is often the busiest time of the year for small businesses. It seems that after Halloween hits in October, it is a non-stop whirlwind for businesses to market to their customers and sell more gift cards, presents, and stocking stuffers before the end of the year. While it can be easy to become overwhelmed with the…

The ACAs Are Back!

Written by Amanda Strunk-Miller
The Aestheticians' Choice Awards are back for the third year in a row! Just like last year, our readers have been involved in every step of the process. Thank you for taking the time last month to submit your favorite products and skin care companies in our nomination process on DERMASCOPE.com. We received thousands of submissions over the two week submission period. This nomination process…

Customer Appreciation

Written by Amanda Strunk-Miller
The other day I went in for my regularly scheduled hair appointment; I did not request additional services or buy anything new. When I was finished and went to pay, I noticed my receipt had a 'VIP Discount' line under the total, with 15 percent subtracted. When I looked up to question my stylist about the markdown, she immediately smiled and said, "It's just because!"…

Academy of Legends

Written by Amanda Strunk-Miller
As you may have noticed, our cover art has had a different feel from the normal style of artwork that typically graces the covers of DERMASCOPE. This change is because, for the past three months, the Aesthetics International Association (AIA) has been inducting new pioneers from our industry into the coveted Academy of Legends.
Tradeshows have been a part of my life for as long as I can remember. For the past 20 years, I have attended at least four a year – traveling across the country to walk the floors, try new products, attend lectures, and chat with leading educators.
My first thought of summer takes me back to childhood memories. Every year, my older brother would throw a pool party at our house to celebrate the end of the school year. All of his classmates and their siblings would come over to play basketball, swim in the pool, jump on the trampoline, and ride bikes.
Owning a martial arts school in a small town has been part of my life for almost 10 years. When the business started off with just a handful of students, it seemed simple enough to listen to requests and find a way for everyone to be content.
I have a stepson who just turned 14, is a freshman, and enrolled in a new school. Last year I counseled him to begin washing his face, pay more attention to his hair, and quit wadding up his clean clothes in his backpack.
Most aestheticians chose their profession because they like working with people and are, by nature, nurturers. In fact, helping others through customer service is the most common reason this career path was so enticing to a majority of professionals. Most just want to make a difference in people’s lives and, through aesthetics, have found their path.
On one hand, I embrace New Year’s resolutions as a great opportunity to implement a goal for the upcoming year. But from a more historical perspective, it can often seem like a compulsive plan for failure. How many times have we set a New Year’s resolution and remained committed through to its achievement? Most often, we make temporary progress only to slip back into our…
Our offices at DERMASCOPE are full of that New Year’s buzz of activity. We are working diligently on the monthly issues of the magazine, the compilation of the 2016 Products and Education Guide, a redesign of DERMASCOPE.com, and the restructure of our editorial e-blasts. It is a lot to tackle, but we feel energized about the growth and direction of our brand.
It is hard for me to believe that 2015 is almost over. Months of preparation for 2016, such as gearing up with new ideas for the magazine, has made the last few months go by in a flash. Looking back, it has been an amazing year!
All year, a small button has been prominently displayed on our cover to commemorate DERMASCOPE’s 40th anniversary. This month, we are taking a majority of the magazine to throw ourselves a party and celebrate the past four decades of everything in the world of aesthetics.
Nothing gets me in the holiday spirit faster than hearing Christmas music while I am at the store or seeing twinkle lights on neighborhood rooftops. I have enjoyed the holidays since I was a kid. I always look forward to the family, the food, and the time off at the end of the year. And this year, I have yet another joy to look forward…
As it is DERMASCOPE’s 40th anniversary, we decided to expand on all of this year’s special sections. In our September issue, we are using our pages to focus on breast cancer and how it has become intertwined within the spa industry. We took every angle we could when it comes to breast cancer and aesthetics. We interviewed oncology aestheticians, researched cutting edge complementary spa treatments,…
Each year, DERMASCOPE shines the spotlight on retail as a main theme for one issue. And each year, we publish articles that offer new and alternative ways to capture profitability.
It is commonly understood that competition is a good force that presses us to do our best. When we are pressed to achieve, we grow. When we grow, our potential to achieve grows with us. While there are certain areas or situations in our lives where unhealthy competition can develop (relationships, for example), it is a powerful and positive motivational tool and the very basis…
In an industry where fads pop up every season, we can certainly expend enormous resources trying to determine which are worth embracing and will lead us to the newest trend. Clients might be coming to your spa expecting to experience the newest product they discovered on Pinterest or have the skin treatment they heard Kim Kardashian gets every week.
Marketing. It is such a broad and important subject that an entire year of DERMASCOPE Magazine could be devoted to the subject in order to effectively bring readers up to date on such a critical aspect of business. And, sooner than we could absorb that information, new strategies, terms, resources, and ideas would be coming into play. To be sure, marketing is always a moving…
It seems as though the term ‘wellness’ is popping up more and more in today’s society. While in the spa industry wellness might have always been an important element to every aesthetician’s surroundings, the rest of the world is finally catching on and bringing more attention to this term.
I am particularly excited to share this issue of DERMASCOPE Magazine! Our staff has been gathering editorial content for months and I am positive that the information we have collected will provide very useful. In this issue, you will find the feature articles to focus on both summer skin and social media.
Page 2 of 5