Gearing Up for 2018

Written by Amanda Strunk Miller
For most people, the word summer brings about enjoyable thoughts, treasured memories, and anticipated vacations. For the staff at DERMASCOPE – and more specifically, the editorial team – the word summer brings about brainstorming and planning for new ideas in preparation for the upcoming editorial calendar year. The year may be only half over, but we are already gearing up for 2018!

A Must-Have Mentor

Written by Amanda Strunk Miller
In our industry, it is of great importance to a skin care professional's successful journey to have a mentor to guide them. Mentors provide invaluable information, expertise, and understanding. They offer insight on what it takes to advance, guidance on improving knowledge and skill, and opportunities and resources for building a strong and successful network.
Be everywhere. This piece of advice is often given to budding businesses who are trying to make an impression. The method is considered a positive way to build visibility online, cultivate traffic, and attract new prospects or leads. This idea works great for print, internet, or even community events; but when it comes to social media specifically, is it the best plan?

To Be or Not to Be Everywhere

Written by Amanda Strunk Miller
Be everywhere. This piece of advice is often given to budding businesses who are trying to make an impression. The method is considered a positive way to build visibility online, cultivate traffic, and attract new prospects or leads. This idea works great for print, internet, or even community events; but when it comes to social media specifically, is it the best plan?

Soaking Up the Education

Written by Amanda Strunk Miller
I love this month's editorial lineup. Sun care and aromatherapy are two topics that I enjoy learning about each year.

September 2022

Fact or Fiction