‘Tis the Season for Holiday Marketing!

Written by Amanda Strunk Miller Associate Publisher
Wait, it’s already the end of the year? I always look forward to the colder weather and the holiday season, but it continually seems to sneak up on me. Every year, it’s almost like Christmastime appears out of nowhere – especially now with two little boys of my own.

Building Your Business

Written by Amanda Strunk Miller
Marketing your business is one of the most common business topics I read about in trade magazines. It is such a vital topic that every year we focus an issue of DERMASCOPE on it! We try to cover every angle; from how to succeed with social media to handling bad client reviews online; marketing new clientele to upselling the regulars; understanding e-mail blasts to Google…

The Many Faces of Beauty

Written by Amanda Strunk Miller
Beauty is in the eye of the beholder. Perception is reality. Happy girls are the prettiest girls. All of these sayings bring about alternate perspectives than the one typically observed through social media. To me, all of these sayings bring about freedom, creativity, and even peace of mind.

The Sensitive Skin Misconception

Written by Amanda Strunk Miller
Last summer, while planning the editorial calendar for 2017, I penned 'sensitive skin' as a topic I believed should be highlighted as a main theme for an issue. Days later, I allotted the subject to the month of August and proceeded to brainstorm on what the main articles for the month would entail. I had ideas like 'skin disorders' and 'skin conditions' in my notebook,…

Gearing Up for 2018

Written by Amanda Strunk Miller
For most people, the word summer brings about enjoyable thoughts, treasured memories, and anticipated vacations. For the staff at DERMASCOPE – and more specifically, the editorial team – the word summer brings about brainstorming and planning for new ideas in preparation for the upcoming editorial calendar year. The year may be only half over, but we are already gearing up for 2018!

August 2022

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