What do you see as an upcoming trend in the industry?
A return to fuller, unstructured eyebrows and a pastel palette for the eyes and lips.
What is your biggest hope for the industry going forward?
Separate licensing for all makeup artists, especially in retail environments. I notice many states do not require a license to apply makeup. I see many people using unsanitary procedures, which can result in germ-related infections and permanent damage from contagious viruses.
What advice do you have for someone planning to start a career in this field?
My advice to someone starting in this field would be to chart your course carefully. Have direction and focus on what area of this field you want to pursue. In the makeup profession, you can work in the salon and retail environment, which is much different than the fashion world, special effects, and / or media makeup industries. Whatever you choose, be sure you learn from someone who has a portfolio of work that inspires you.
How and where do you find inspiration?
I often find my inspiration from everything! In the past, I have used architectural tools, live fish, fishing lures, and colors from nature!
How did you decide that makeup artistry was the right industry for you?
I have always been intrigued by modeling and the fashion business. I knew I could enhance the industry with my creativity and drive. I attended cosmetology courses at the age of 16 and obtained my license following high school graduation. My ability to apply makeup came organically, guiding me to my calling as a makeup artist and educator.
What characteristics or skills distinguish you from your peers and enabled you to be successful so quickly?
Sticking to my vision is what enabled me to become successful so quickly. When I went to school for makeup artistry, I noticed that the traditional makeup application process I was taught appeared cakey and evident. I wanted to change that, so I created the hydration technique, which resulted in a natural, breathable look to the skin. Photographers and clients noticed and loved the difference. Soon, top professionals in the industry wanted to know what I was doing differently. That is how I began working with many of the photographers, models, stars, magazines, and industry experts I work with today.
What adaptations have you made over the years to stay relevant in the industry?
Working with new and exciting color palettes that bring vibrancy to the current market while staying on top of new and emerging trends.
What has been the biggest change in the makeup industry?
The biggest change in the makeup industry was in the early 90s when makeup artist brands began entering the market and makeup products became more art-based. A much broader selection of colors and products became available.
Is there a particular moment or procedure where most makeup professionals go wrong? What could they alter for a better result?
One particular procedure that I often notice is that some artists tend to apply the same look, such as eyebrows, eyelashes, or a patternized application of color. For the best artistic results, a makeup artist should have the ability to create new and exciting ideas, both in color and application technique, for each individual face.
Why do you think people are loyal to certain brands?
Loyalty to certain brands revives from the results each brand produces. In color cosmetics, professionals can visually see and feel texture. They will know if the product works; for example, color pay-off and wearability.
Is there a particular ingredient that you feel is a "super" ingredient? If so, why?
In my makeup kit, I use The Original Prebase, which I created when I began using my technique in early 90s. It is the canvas for my art, which prepares the face for makeup applications.
Do you have a company or personal motto by which you live?
Keep it clean. A clean and well-organized space creates a clean and well-orchestrated application.
Other than your products, what are the greatest assets and strengths your company offers?
The greatest asset and strength in my business is my ability to teach students the techniques required to feel confident about becoming a professional makeup artist. I have many students who have achieved great success!
As you grew your company, did you have any significant moments of clarity that helped shape its future and course?
The moment of clarity that helped shape my company was the realization that I created something different and unique, The Hydration Technique, that resulted in a flawless and breathable appearance prior to retouching. Photographers, especially, noticed the difference!
How did you come up with the name of your business?
I used my name, Pamela Taylor, and what I do, Makeup Inc.
Do you or your company support any particular causes or charitable organizations? If so, who and why?
I support individual charities and fundraisers by offering services through my business.
Which honor or achievement are you most proud of?
The honor and achievement I am most proud of was personally accepting the Beauty Capitol Award in Milan, Italy.
You wear so many hats in this industry. What is your secret to keeping life in balance and enjoying the journey?
The secret to keeping life in balance and enjoying the journey is that I truly enjoy what I do professionally and I am always creating new opportunities. My husband and I have a house in the mountains where we enjoy nature and the outdoors. Keeping a close relationship with my family is key as well.
Can you share something that most people wouldn't know about you?
Although I work as a makeup artist, I rarely wear any makeup.
If you could treat one person, who would it be?
I enjoy treating everyone. Everyone is special.