×

Warning

JUser: :_load: Unable to load user with ID: 31566

If You Build It...

Every day an estimated 123 million people are using the Internet for all kinds of business including banking, paying bills, shopping, research, and entertainment. Some of the most popular sites include Ebay.com, AOL.com, MSN.com, Yahoo.com, Myspace.com, Craigslist.org, and Amazon.com.
The majority of people on the Internet are using it to research new products. If you’re not competitive in this market you are missing a significant opportunity! According to TrueLocal.com, 25-60 percent of people are searching the Internet for businesses and services in their community, with Spas and Health Clubs being top search categories. Is your spa/skin care center on the Internet, are you exploiting this new market growth?

If not, then I hope by the time you finish reading this article you will be well on your way to developing a plan of action.
Internet searching occurs 10 times to every one online purchase. This allows the buyer to be a much more savvy shopper, by utilizing the information they can readily gather to make informed purchasing decisions.
Are you providing information? Are you listed on Search Engines? And are you linked to other sites that can promote your business? Lets face it today more and more people are making online purchases and the number of people in the U.S. doing it shifts by thousands on a daily basis.
People research, search, browse, play, and socialize on the Internet, and then they buy what they see the traditional way. What this means is that people are using the Internet to find what they need or want. Internet users are searching for new products, and becoming smarter and much more educated consumers. Therefore, you need to get listed and linked so that, at the very least, your potential clients can contact you, and you can have the opportunity to entice them into your doors!

Fundamentally, everyone needs to know the following information and words as defined on Webopedia.com.

  • Internet (Net): A global network connecting millions of computers. More than 100 countries are linked into exchanges of data, news and opinions.
    The Internet is not synonymous with World Wide Web.
  • Browser: Short for Web browser, a software application used to locate and display Web pages. The two most popular browsers are Netscape Navigator and Microsoft Internet Explorer. Both of these are graphical browsers, which means that they can display graphics as well as text. In addition, most modern browsers can present multimedia information, including sound and video, though they require plug-ins for some formats.
  • Domain names: A name that identifies one or more IP addresses. For example, the domain name microsoft.com represents about a dozen IP addresses. Domain names are used in URLs to identify particular Web pages. For example, in the URL http://www.pcwebopedia.com/index.html, the domain name is pcwebopedia.com.
    Every domain name has a suffix that indicates which top level domain (TLD)it belongs to. There are only a limited number of such domains. For example:
    • gov - Government agencies
    • edu - Educational institutions
    • org - Organizations (nonprofit)
    • mil - Military
    • com - commercial business
    • net - Network organizations
    • ca - Canada
    • th - Thailand

Because the Internet is based on IP addresses, not domain names, every Web server requires a Domain Name System (DNS) server to translate domain names into IP addresses.

  • Search Engine: A program that searches documents for specified keywords and returns a list of the documents where the keywords were found. Although search engine is really a general class of programs, the term is often used to specifically describe systems like Google, Yahoo, Alta Vista, and Excite that enable users to search for documents on the World Wide Web and USENET newsgroups.
    Typically, a search engine works by sending out a spider to fetch as many documents as possible. Another program, called an indexer, then reads these documents and creates an index based on the words contained in each document. Each search engine uses a proprietary algorithm to create its indices such that, ideally, only meaningful results are returned for each query.
  • Search Engine Optimization (SEO): The process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
  • Links: In hypertext systems, such as the World Wide Web, a link is a reference to another document. Such links are sometimes called hot links because they take you to another document when you click on them.
  • Web site: A site (location) on the World Wide Web. Each Web site contains a home page, which is the first document users see when they enter the site. The site might also contain additional documents and files. Each site is owned and managed by an individual, company or organization.
  • Banner: Also referred to as a banner ad, a banner is typically a rectangular advertisement placed on a Web site either above, below or on the sides of the Web site's main content and is linked to the advertiser's own Web site. In the early days of the Internet, banners were ads with text and graphic images. Today, with technologies such as Flash, banners have gotten much more complex and can be ads with text, animated graphics, and sound. Most commerce-related Web sites use banner ads.

Getting Online
There are a few ways to get online. The difference is mainly the speed of your connection. High Speed, DSL and Cable are by far, the best ways to connect to the Internet. The cost for this type of connection is typically around $30-40 per month, and you can subscribe to this service through your phone or cable provider. Dial-up Internet is the slowest connection, using your telephone line and a modem. The cost for this type of connection is around $10 per month, but you lose a lot of the Internet appeal using dial-up. You will also experience more limitations in regards to uploads and downloads because of the size of your files.

Ways to get an Internet Presence for FREE!
It is important to have an Internet presence, and if you are creative you can do it completely for free, but you have to look around and get familiar. If you are not planning to own a domain name, you can post your business information on any of a number of online communities. For example superpages.com, BigYellow.com, MySpace.com, MSN.com, Yahoo.com, AOL.com, Expage.com, Geocities.com, Lycos.com, Blogspot.com and many more. Even if you only list your contact information, something is better than nothing.
If you are going to create a complete web site, you are going to want to maintain a priority presence on the search engine results (see definition of Search Engine Optimization). Here are a few SEO sites where you can submit your site for free: http://web sitesubmit.hypermart.net/freesubmit.htm, http://www.submitexpress.com/submit2500.html, http://www.evrsoft.com/fastsubmit/.
Thousands more are available, but be careful to see that they are not spammers just trying to get you to sign up. There are also many companies that will do the SEO for you, or you can pay to get placement and click-throughs on the search engines themselves. However, this can get expensive.

The Domain Name
People buy domain names for many reasons. The most important reason is to have a website built with your company’s name or brand. That website could have an e-mail address you’re your company’s information, such as, This email address is being protected from spambots. You need JavaScript enabled to view it.. Some people will buy similar or variations of their domain name in order to direct their clients to the main website. If done correctly, this too will help your SEO. Domains can be purchased for around $10 a year. It involves registering or owning the domain name. Places to get domain names include Goddaddy.com, Yahoo.com, Networksolutions.com, Directnic.com, and Register.com.

Web sites
When you buy a domain name and build your web site, you will need to have it hosted with an Internet Service Provider (ISP) they will also host your e-mail for an additional $10-50 per month. Once you buy a domain you can either build a web site yourself, or you can hire a web designer who can create a highly complex and expensive web site.

Building Your Site
Site objectives might be:
• Establish a web presence, increase marketing and branding
• Increase sales
• Generate business leads
• Increase international presence
• Generate requests for information
• Support existing advertising, promotions
• Offer customer service
• Build store to sell products or book appointments
• Provide latest product/service/sales/special promotions etc
• Build a database for e-mailing
• Position the company as technologically advanced
• Provide directions to customers
• Survey customers/prospects
• Recruit new employees
• Provide a sample portfolio or case library

Content
Make an outline of the content that you will need to accomplish your established goals. Think about what your clients need to know about your business, products, and/or services. Keep the content short and sweet. Summarize and offer ways the customer can find out more if a short description is not enough. Have others look at your outline. Share your goals and how you think they will be accomplished. Fresh eyes will point out things that you may not have thought of. Create a site map of what you want on your site and draw a tree of the navigation buttons and sub-buttons.

TIP: Content creation is one of the hardest parts of developing a web site. If you are going to employ a web designer, start this before you begin working with them.

All web sites built over the last 10-15 years were mostly built from scratch, and you had to pay a lot to get one. Now "Do it yourself" sites have been exploding.
You can get a do it yourself site for $10 to 50 a month depending on the web hosting package you choose. Internet users can see when they hit a site that is presented professionally and when they have come across a site that is not so good.
Several good site builders have come along. Godaddy.com and Yahoo.com are now leading the DIY web site market. They offer hundreds of choices in web site look and feel. They offer templates based on the type of business you have. If you simply want to get your company information and products online quickly and affordably, you may prefer to do it yourself. One of the biggest issues facing one who wants a web site built is interaction with the web developer.

Contact Management
Use the web site for collecting and storing the personal information (address, phone numbers, and e-mail) of your clients. Some websites will have e-newsletter or e-mail blast programs included. If not you can upload your collected e-mails into Outlook or a larger scale online newsletter system to send mailings to your clients for things, such as, appointment scheduling, travel arrangements, promotions, etc.

Online stores
Want to push your company’s retail sales? Put your products, gift certificates, promotions, etc. on your web site and watch your profits grow. Your clients will love the convenience of restocking their favorite products online, and you receive the added benefit of continued connection with your clients.
There are several ways one can do e-commerce online. You could have a web designer set up your own SSL, which will secure your site, and then use a merchant account that you set up with a creditor or bank of your choice. Usually the company you utilize to process credit cards can offer you such an online solution.
An alternate option is to set up an account with a online processing website like Paypal.com, 2checkout.com, or monstercommerce.com. These sites are great at establishing a sense of security for your clients. They will process the transactions through their sites for a small fee. The remaining monies are put into your account, and paid out to you monthly. You can use their site builders to create a whole online store or set up just the processing transaction part depending on your needs. Whatever you choose to do make sure you research all the cost and fees for their services. You may find that they offer you a lot of services you don’t need, for a lot of fees that you don’t want or have to pay.
When you decide what direction you want to go, it can take as little as a few hours to be up and running. Just make sure that you have collected all the business information, photos, product descriptions, pricing, and related information before you start the process so that it will go smoothly.

Web Presence
Some of you are sitting on mounds of valuable information unique to your business, and you’re not exploiting a wonderful method if you are not using the web. Make your business stronger by increasing the public’s awareness. This will result in increased sales and a better relationship with your customer. If you will be establishing your web presence then know the following:
You can start with an e-mail address; you can even use free e-mail addresses. Having your own gives a much better perception, but it is not necessary. Some of the best free e-mail accounts include Hotmail.com, Aol.com, and Yahoo.com. When you register your domain with a well-known domain name provider such as godaddy.com or yahoo.com they will provide e-mail services for you at yourdomain.com

Conclusion
We have covered a lot of ground in this article, and it may seem a little overwhelming. The point is, the Internet isn’t just a fad, or a thing of the future – it is a viable avenue of commerce today! So no matter how simple or elaborate your presence on the net may be, it should no longer be optional. Here is another way to look at it, would you ever consider not having a reception and retail area?

Related items

  • Dallas Based Entrepreneurs Launch Medical Hologram B+A and Marketing Assistant Serving the Aesthetic Community Dallas Based Entrepreneurs Launch Medical Hologram B+A and Marketing Assistant Serving the Aesthetic Community

    Aestheia Imaging, a hologram content management, and advertising subscription company introduced its disruptive technology at the American Society for Aesthetic Plastic Surgery last week at The Aesthetic Meeting in New Orleans. The company breaks the mold of in-practice marketing with the unveiling of XTHEIA; an interactive hologram display toting a Virtual Consult Assistant for medical office waiting rooms. Aestheia's launch poses a resolution to poor patient awareness; an underserved focal point of product education in the aesthetics industry.
    The company is led by Austin JM Podowski, CEO and accomplished Dallas Healthcare Business Tech executives Mike McDonald, President and Paul Herchman, Advisory Board Member. Well known Plastic Surgeon and photographer Dr. Barry DiBernardo of New Jersey Plastic Surgery leads the companies Medical Advisory Board and will continue to work to enhance upon the application. The company offers a connected holographic media platform to story map the patient journey to brand and product education. Through the research and development of Aestheia's Medical Advisory Group, the company will offer holographic before and afters to patients so they can see pre-operative and post-operative procedure outcomes in true 3D, not previously available in the space.


    "We are dedicated to providing novel and ground breaking product innovation for the entire Aesthetic Community," comments McDonald. The company today offers a fully-automated and comprehensive holographic playlist for physician waiting rooms tethered to a cloud-based solution developed by the management team.
    "We are changing the way medical companies and physicians communicate with their customers and patients. The ALEXA of Aesthetics is now in the room," states Podowski. The team has also designed a customer facing iPad Pro application that allows a physician to remote control the device offering an in-app camera for patient photos. Mr. Podowski later comments, "The response received at ASAPS The Aesthetic Meeting affirms that our vision and product meet a need and resuscitate a lost connection with the consumer."
    The management team is dedicated to further pioneering advancements in hologram, AI, and AR in the evolving medical practice of the 21st century. The company is finalizing a third-round capital raise and will begin placement of their technology throughout Plastic Surgery Offices in North America in July 2019. The technology will also be on display in direct to consumer retail kiosks throughout the United States later this year. To get a sneak peak of Aestheia, follow the team's development, or learn more about the technology, follow @aestheiaimaging or visit www.aestheiaimaging.com.
      www.aestheiaimaging.com

  • Test Blog Edited Test Blog Edited

    Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

  • Micropigmentation Procedure October 2010
    By
    Micropigmentation Procedure October 2010

    Micropigmentation Procedure Helps Breast Cancer Survivors Regain Self-Esteem & Confidence!

    Cranberr facial mask

    Cranberr facial mask
    According to the American Cancer Society (ACS), it is estimated that in 2009 there were 192,370 new cases of invasive breast cancer diagnosed among women, and approximately 1,910 new cases in men. For the many men and women who have been, and will be diagnosed this year, the battle to get through treatment and surgery is only the beginning of the journey to survive. Although the feeling of survival is unsurpassed, the physical scars at times may leave some survivors anxious with their new appearance. Ruth Swissa has taken her passion and artistic expertise in the permanent makeup industry to provide areola pigmentation for breast cancer patients post reconstruction to help renew self-confidence and boost self-esteem.

    "Many of my patients have said that waking up every morning, and looking in the mirror is a constant reminder of their battle, which although comes with a sense of pride, it also at times causes insecurities because they don't feel like themselves," says Swissa.

    Micropigmentation is an alternative method of creating a realistic nipple and areola after a mastectomy, to achieve a more symmetrical shape and even coloring using artistic light and shade effects. Swissa works closely with her patients in order to achieve the desired coloring and size to create a natural looking effect. This procedure takes less than an hour and is usually painless.

    Ruth uses a customized medical tattooing technique for applying permanent makeup for areola pigmentation. This unique method proves to be more exact, very gentle, and less invasive than traditional cosmetic tattooing. The results look more natural and subtle in appearance.

  • Five Ways to Find Safe and Natural Relief from Osteoarthritis October 2010
    By
    Five Ways to Find Safe and Natural Relief from Osteoarthritis October 2010


    Five Ways to Find Safe and Natural Relief from Osteoarthritis

    by Deirdre Shevlin Bell

    Cranberr facial mask


    The search for safe and effective relief from osteoarthritis (OA), a condition that occurs when joint cartilage wears down over time, can feel like an uphill battle. Certain natural remedies can bring lasting relief from OA according to the Arthritis Research Council (ARC) study and other experts. That is good news, since the pain, stiffness, and loss of flexibility from arthritis makes it the nation's most common cause of disability.

    One massage, and call me in the morning
    Spa-lovers with osteoarthritis will be pleased to learn that all those massages that leave you feeling loose and limber are doing more than just helping you relax. According to a 2006 study published in the Archives of Internal Medicine, Swedish massage improves flexibility, decreases pain, and increases range of motion in individuals with osteoarthritis of the knee.

    Low-impact exercise
    "When people start to hurt, they tend to cut back on exercise," notes Michele Olson, Ph.D., professor of exercise physiology at Auburn University Montgomery and Fellow of the American College of Sports Medicine. But that is a mistake, as inactivity can make pain and stiffness even worse. Olson recommends Pilates and swimming or doing aqua-aerobics, but she emphasizes the importance of choosing gentle, weight-bearing exercise. Michael Murray, N.D. suggests that a person should find something they love, and find a way to continue doing it: If walking on concrete sidewalks is too hard on the joints, walk on the golf course.

    Spice rub
    Using a gel containing capsaicin, the active ingredient in chili, is very effective at providing temporary relief from osteoarthritis pain. Studies have found that capsaicin can deplete the substance that acts to transmit pain signals from nerve endings to the brain and cause inflammation in the joints.

    Healing herbs
    An ARC study evaluated several herbs and herbal combinations and found that one stood above the rest. Phytodolor, a branded combination of three herbs – aspen (Populus tremula), common ash bark (Franxinus excelsior), and golden rob herb (Solidago vigaurea) effectively manages the pain and inflammation associated with OA. Some studies have shown that aspen contains a substance that when ingested inhibits the production of certain prostaglandins in the nerves, resulting in pain relief. Common ash bark and golden rob herb also have pain-relieving properties, and common ash bark is an antioxidant – meaning it may reduce oxidative damage in the joint. The combination of the three herbs has been shown in animal studies to reduce inflammation. No major adverse effects have been reported, though some people do experience diarrhea, stomach upset, or skin reactions.

    The SAMe Game
    First discovered in 1952 and widely investigated for its usefulness in treating depression, S-adenosylmethionine (SAMe) is now showing promise as a treatment for OA. SAMe is a chemical compound that occurs naturally in the body, where it contributes to the synthesis of hormones and neurotransmitters. Studies suggest that when taken as a supplement, SAMe reduces pain and also stimulates the synthesis of collagen and proteoglycans, which are the major components of joint cartilage. Adverse effects are infrequent and mild, but can include nausea, restlessness, headache, dry mouth, and stomach upset. People with depression should consult with a healthcare provider before taking SAMe, as some incidences of anxiety and mania have been reported.

    Copyright© HealthyLifestyles.com

  • The Impact of Psoriasis on Personal Relationships October 2010
    By
    The Impact of Psoriasis on Personal Relationships October 2010


    The Impact of Psoriasis on Personal Relationships Survey Fact Sheet

    This survey was created in partnership with the National Psoriasis Foundation and Galderma Laboratories, L.P.

    Within this issue, as well as our November and December 2010 issues, we will be printing important findings revealed from the recent survey, "The Impact of Psoriasis on Personal Relationships." This survey, sponsored by Galderma Laboratories, was distributed to the National Psoriasis Foundation membership database via Survey Monkey. The survey was completed by approx 1,520 people; statistics below represent the percentage of people who answered a specific question (not always all 1,520 respondents). Statistics are rounded to nearest percentage point and percentages may not add up to 100 percent depending on the structure of the question. Not every respondent answered every question.i Below is a list of findings relating to psoriasis and its impact of social relationships.

    Nearly 80 percent (78.7%) of question respondents feel that psoriasis has had a negative impact on their personal relationships.ii

    Social Relationships

    • When having a psoriasis flare-up, 63.3 percent of respondents are less likely to go out socially iii and 53.6 percent have declined social invitations or cancelled plans because of a flare-up.iv Nearly 70 percent (69.6%) feel that psoriasis has impacted their social relationships.v
    • When meeting someone new, 74.3 percent of question respondents worry that the person will notice their psoriasis,vi and 72.1 percent of respondents are concerned that people that notice will think of them less favorably.vii
    • When going out for social occasions, 79.5 percent of respondents usually only wear outfits that cover up
      their psoriasis.viii
Login to post comments

More in Business

Featured Company

  • CBI Laboratories, Inc.CBI Laboratories, Inc.Description: Since 1982, CBI's Laboratories has been well known for its consumer market research which defines our client's custom product's personality. The professionalism of our entire research, production and management staff coupled with our strateg ...

Business

Next-Level Learning

  • Aesthetic Science InstituteAesthetic Science InstituteDescription: All About Where You're Going! The mission of the Aesthetic Science Institute is to provide an exciting and challenging learning experience that stimulates professionalism, passion and motivation for future licensed estheticians. Prepare yourself for a ...