No Two Facials are the Same: Basic Do’s and Don’ts of Facials

The number one reason our clients are coming into our treatment rooms is that they want you to solve their skin problems. When aestheticians give clients facials, they are reading their skin and understanding exactly what they need to achieve healthy skin. We understand the basics of giving a facial, we were taught that in school. Each facial should follow those guidelines to a point because each client is different, and each client’s needs are different. If we are to give the exact same facial to every client that walks in our door, we would have a lot of unhappy clients.


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Samantha Dench

Samantha Dench is a 16-year licensed aesthetician, owner of Skin Deep, author, and speaker. Dench’s passion stems beyond treating the skin to include internal health to achieve healthy skin for clients by finding the root of the problem. She loves to educate groups of women and share her knowledge and passion of skin. Dench loves to share her book to help women take control of their skin. She is a single mom of three and loves to cook, bake, and find creative ways to find healthy alternatives to her favorite dishes.

Two is Better Than One: Combining Modalities to Enhance Results

We are living essentially in an Amazon Prime life and skin care has become no exception to this. Our clients come to us wanting results now with little to no downtime. They see before and after pictures on Instagram and want the after photo, without understanding there was a time frame of several months to possibly even a year in between those photos. Their desire is to have one treatment and use a few products – for one week, with the hopes it will reverse all their concerns.


As we know, that’s not an attainable mindset when working with skin. But as aestheticians, it is our job to evolve with the world and industry around us as it is constantly advancing. If the client is not satisfied with what we are offering they will continue their search and go to the next spa. So, what can we do to deliver results in a quicker time frame and gain the long-term loyalty of these clients? The answer is creating a customized treatment plan that includes multiple modalities in a single session. This will deliver results for the various concerns the client may present to the office with.



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Holly Sheppard




Holly Sheppard has been involved with the medical field for over 13 years, five of those years as a licensed aesthetician and laser technician. She also holds certifications in oncology aesthetics and eyelash lift services. She enjoys continuously expanding her knowledge and skills with advanced training. Sheppard takes pride in creating unique customized treatments with the latest technology that are both corrective and relaxing. She sees beauty in every individual and believes that taking the time to invest in your skin is a decision that lasts a lifetime. Sheppard performs all the various aesthetic treatments; some popular treatments include Intense Pulsed Light, laser resurfacing, peels, and facials, microneedling, Emsculpt Body Toning, Hydrafacial, and more.

The Aesthetician of the Future: Codes of Ethics and Regulatory Compliance

Codes of ethics and regulatory compliance per state are the backbone of what it takes to be a professional aesthetician in 2020 and beyond. In envisioning the aesthetician of the future, we can rest assured that this individual is cloaked with key attributes for success.


The aesthetician of the future is deeply involved in their state board meetings and looks out for the annual schedule, thereby ensuring all meeting dates are documented. This individual additionally checks the state board website monthly for all meeting minutes pertaining to industry topics and discussions, to stay up-to-date with the latest information and developments within their states. This aesthetician additionally has created or is involved in local aesthetician support groups, in which industry trends are discussed, along with all state regulations and up-to-date national and state guidelines pertaining to the beauty industry.



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Courtney Sykes 2019




Courtney Sykes is the chief administrative officer of Southeastern Esthetics Institute and is a licensed aesthetics instructor in South Carolina. Her passion lies in creating real change in the aesthetics industry, assisting her students to obtain gainful employment and make a difference in the lives of their clients. Sykes specializes in a science-based approach to skin health and education. Her primary focus is chemical peels, laser treatments, eyelash extensions, micropigmentation, and cosmetic lasers. Her background in medical spa management has led her to nationally accredit the largest licensed aesthetics school in South Carolina, Southeastern Esthetics Institute.

Relaxation Station: Creating a Wellness Pit Stop for Clients


As Americans, we have a fast-moving, fast-paced society that comes with a lot of stress. We will discover how stress affects the skin and the body and how to address stress and educate clients through spa services. The body is interconnected and stress affects the entire structure known as the body. Stress causes a chemical response in your body that makes skin more sensitive and reactive. It can also make it harder for skin problems to heal.


Have you ever noticed that you break out more when you’re stressed? This is because stress causes your body to make hormones like cortisol, which tells the sebaceous glands in skin to secrete more oil. Oily skin is more prone to acne and other skin problems.


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Cynthia Malcom 2019




Internationally certified CIDESCO diplomat Cynthia Malcom Taylor is the founder of Edgar Renee Aesthetic Education and Consulting Group as well as other beauty based companies. Malcom Taylor has gathered all the knowledge that she has learned behind the treatment table within the last 20 plus years in the beauty industry alongside advanced training. She has placed that knowledge in a bottle to heal, treat the skin, and assist aestheticians in obtaining the best results in skin care treatments. She continues to offer expert advice while working as a guide in the field of aesthetics to help to strengthen professionals in the aesthetic industry. Her goal is to create a stronger more knowledgeable aesthetic professional as a standard.

Webinar: Trendy Treatments & Technologies in Aesthetics to Boost Your Business

Trendy Treatments & Technologies in Aesthetics to Boost Your Business

This webinar will delve into discussing some of the hottest treatments and technologies to maximize efficacy and advance a skin care professional’s client protocol experience. Tune in with LIVE, onsite coverage of the top technologies available in aesthetics. Register now!

MEET THE PRESENTERS - Austin Podowski, Morrisa Morin, and Nick Zmuda!

Austin Podowski serves as chairman of AJMP Holdings, a diverse healthcare and entertainment portfolio company with majority stake in several healthcare-based medical technology companies. As CEO of Synergy MedSales, he directs market strategy, distribution, M&A, and funding. After an early exit from digital marketing, retail, and dental supply companies, Podowski has spent the last decade in medical technology acting as a proven zipline of efficacious technology to the medical aesthetic and cosmetic surgery industry.


Morrisa Morin is a medical aesthetician and laser technician with a degree in education. She has been in the space for over 10 years working under a surgeon, in cosmetic dentistry, a high-end medical spa, and having her own aesthetic suite. In addition to this, she is a personal trainer and group fitness instructor. She has a passion for educating and helping others in their health and wellness starting from the inside and out.  


As President, Nick specializes in business and growth strategy with targeted expertise in technology and industry advancement.


Get on the guest list!

SkinBetter Science Institute Publishes Guidance Focused on State of Aesthetic Industry Post COVID-19

As parts of the country begin to modify stay-at-home orders, allowing certain businesses to resume operations, aesthetic medical practices are gradually starting a phased reopening process to meet their patients demands. As this occurs, both patients and physicians alike of course want to make sure that safety of all involved is and remains the highest priority.

To this end, the Project AesCert Guidance was developed by a multi-disciplinary panel of nationally recognized, board-certified physician and doctoral experts in the fields of Infectious Disease, Immunology, Public Health Policy, Dermatology, Plastic Surgery and Facial Plastic Surgery, in order to provide aesthetic physicians with practical strategies to help safeguard the health and welfare of patients, providers and the community at large. The Institute’s esteemed Medical and Scientific Staff includes Jonah Shacknai, Dr. Jeffrey Dover, Dr. Heather Furnas, and Dr. Mary Lynn Moran, to name a few.

The Project AesCert Guidance represents a consensus of studied principles that combines learnings from major hospital systems on the frontlines of treating COVID-19 patients, prestigious academic research institutions studying the underlying SARS-CoV-2 virus on a global basis, and leadership of the dermatology, plastic surgery and facial plastic surgery specialties who understand what it means to implement elevated safety measures within the reality of a busy aesthetic office. The Institute's Medical and Scientific staff conducted in-depth research and expert interviews to develop the Guidance, paving the way for the aesthetic industries return in the wake of the pandemic.
The Skinbetter Science Institute is a non-promotional, educational organization dedicated to providing relevant, actionable data and other information to healthcare providers and their patients. The Institute seeks to identify, fund and advance scientific research, professional and patient education, public health initiatives and other charitable activities in furtherance of scientific innovation and the responsible practice of medical aesthetics.


Cold Cryo Healing Peel Off Mask

Cold Cryo Healing Peel Off Mask by BioFrance Lab contains ingredients like collagen alginate, spirulina cryogenic complex with menthol, edelweiss flower, arnica, and more. Being of the marine world, this mask has a refreshing cooling effect after an invasive facial procedure. All of BioFrance's peel-off masks contain no sugar, no starch, and no paraben.  
(323) 846-5933


New Miiskin App Feature Automates Dermatologist-Recommended Process of Taking Photos to Identify New Marks During Lifesaving Skin Self-Exams

Miiskin, a digital health platform helping more than 500,000 people around the world routinely track their skin for changes, today announces a first-of-its-kind feature for privately and automatically taking full-body photos of skin for use in skin self-exams. Automatic Skin Imaging is the most efficient way to help consumers identify new skin lesions, an important part of skin self-exams that is sometimes overlooked, and to more easily compare skin changes over time.

Consumers have never had an easy way to take full-body photos of their skin privately and by themselves. Now, Automatic Skin Imaging makes it simple when it comes to seeing the big picture of changes to your skin, such as on large areas like the back. This feature is an important reminder of a lesser known fact of skin cancer: roughly 80 percent of melanomas appear as new marks or moles and 20 percent come from existing moles, according to The Skin Cancer Foundation. Automatic Skin Imaging is a much-needed simplification in the process of taking photos to identify new skin marks that may be worth bringing to your dermatologist for evaluation.

“I cannot stress enough the importance of checking your skin at home. Visits with the dermatologist are important, but only represent a part of a proper skin surveillance regimen. One of my goals is to empower patients in between visits to the office,” said Dr. Andrew Weinstein, MD, MPH, Dermatologist at Boyton Beach SKIN. “I recommend the Miiskin app because it’s intuitive to use and effective in getting patients to monitor their skin for changes. Their observations can prompt appropriate medical intervention and save lives. The ability for patients to do this on their own, in complete privacy, leaves no excuse for skipping skin self-exams.”

Miiskin makes this essential health exercise, which is recommended by dermatologists, easy to do and keep up with. To take a full-body skin photo on your own:
Place the phone on a stable surface and follow the audible instructions the app provides to you, guiding you in the process of capturing the images of skin.
Once the phone has detected you are in the proper position, it will guide you to move as it takes front and back photos automatically.
You can blur out sensitive sections of the photo if you wish to add to your privacy.
The app directs you to the Web Compare portal to compare photos side-by-side from previous sessions to identify any changes from one session to the next.

While Miiskin is available on both iOS and Android, the new Automatic Skin Imaging feature is rolling out to iOS users first, compatible with iPhone XS, XR, 11, 11 Pro and SE 2020. The feature leverages a unique combination of the latest Apple framework combining Computer Vision and Augmented Reality in the ARKit 3 framework.

Miiskin’s application of ARKit 3 is different: Instead of using AR to input digital objects into a real-world, physical scene, as seen in popular apps like Pokemon Go, it uses the technical
computer vision capabilities to detect the scene and surroundings in combination with the person to photograph. The AR technology also augments the camera feed with a digital representation of a human being for visual assistance when learning how to use the new Automatic Skin Imaging feature. Apple’s computer vision technology and the augmented reality capabilities in the ARKit 3 framework improve the accuracy of auto-photography and the user is guided through the autonomous process by the familiar Siri voice.

Miiskin has been on the forefront of machine learning and computer vision in dermatology since the launch of the app’s popular proprietary Skin Mapping tool, which highlights moles and other marks on the skin in photos. Skin Mapping is Miiskin’s consumer version of traditional mole mapping technology used by dermatologists in clinics to track skin changes over time with high-resolution imagery. Without Miiskin, tracking changes in the appearance of skin or moles is time consuming and difficult to perform accurately. Soon, Miiskin users will be able to use Skin Mapping with the Automatic Skin Imaging feature to highlight spots on the skin.

How to Get the App
Miiskin empowers users to identify concerns to bring to their doctor. It does not evaluate risk level or diagnose skin cancer.

Over the summer, Miiskin, a proud partner of The Skin Cancer Foundation, is offering the premium app subscription which includes the new Automatic Skin Imaging feature to users free for three months. This three-month free trial is available by visiting

About Miiskin
Founded in Denmark, Miiskin is a digital health platform helping more than 500,000 people around the world routinely track their skin changes. The app simplifies the self-examination process that is crucial to providing doctors with essential health information during checkup appointments. Deploying the latest in machine learning, computer-vision and augmented reality, Miiskin reminds and empowers users to take individual and full-body photographs of the skin. Miiskin is the only skin tracking app in partnership with The Skin Cancer Foundation and other dermatology associations around the world. Miiskin can be downloaded from the App Store and Google Play, with advanced features available for a 30-day trial. For more information, visit


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