New Visitor Record Set at BEAUTY Düsseldorf 2019With 58,000 trade visitors from 76 countries, BEAUTY DÜSSELDORF 2019 recently closed as the best-attended event in its history and confirmed its status as the leading trade fair for the cosmetics sector. Michael Degen, executive director of Messe Düsseldorf, stated, “With very satisfied exhibitors and around 58,000 visitors, the leading industry meeting for cosmetics, nail, foot, wellness, and spa exceeded our expectations. BEAUTY DÜSSELDORF is the central international forum for service cosmetics, where visitors can get a comprehensive overview of the complete range of new products, care concepts, scientific findings, and trend themes.”
Over three days, 1,500 exhibitors and brands were presented in five halls at the Düsseldorf Exhibition Center in Germany. The products and demonstrations at the stands were supported by a high-quality continuous education program with a combination of workshops and scientific lectures.