In the latest extension of the 17-year-old brand’s deep commitment to sustainability, pioneering clean beauty leader, SUSANNE KAUFMANN announces it will launch a pilot refill program for 3 top-selling products in February 2021. SUSANNE KAUFMANN, an early leader in both clean beauty and corporate sustainability, is the first beauty brand in the world to use The Simple One, a new, lightweight plastic refill bottle developed by ALPLA. Based in Vorarlberg, Austria, proximate to SUSANNE KAUFMANN’s own Bezau, Austria production facility, and headquarters, ALPLA is a leader in the development and manufacturing of sustainable plastic packaging solutions. The new, 250 ml refills will debut with 3 of SUSANNE KAUFMANN’s top-selling products: Cleansing Gel, Hand Soap, and Shower Shampoo.
As of February 2021, in time for Earth Month, consumers will have the option to purchase the 3 individual products in a refill pack comprised of 75% recycled high-density polyethylene (RHDPE.) Both the RHDPE pack as well as the FSC certified paper sleeve that wraps the pack is fully recyclable. Produced locally, and consistent with all other SUSANNE KAUFMANN paper packaging the FSC certified sleeve is fully recyclable. The new SUSANNE KAUFMANN refill bottle will provide a more sustainable alternative for consumers who previously purchased the Cleansing Gel, Hand Soap, and Shower Shampoo in the simple, yet iconic glass bottles for which the SUSANNE KAUFMANN brand is known. Notably, the majority of SUSANNE KAUFMANN products are packaged in glass bottles that are easily recycled.
While relatively clean to produce, glass bottles are notoriously heavy to transport. The new SUSANNE KAUFMANN refill pack is up to 60% lighter than standard HDPE bottles and offers a reduction in CO2 emissions during production, transport, and the post-consumer recycling process. As the SUSANNE KAUFMANN brand continues to increase its international distribution - most notably in the US and Asian markets, the carbon footprint generated by both air and ground freight is considerable. Not only will the lightweight new refill provide a substantial reduction in carbon footprint it will also extend the life of the glass bottle far beyond its original single-use design.
“The Bregenzerwald region of Austria has been home to my family for over 5 generations and it’s where I launched the SUSANNE KAUFMANN brand 17 years ago. Having grown up surrounded by such incredible natural beauty, environmental sustainability, and protecting the earth’s precious resources have always been a passion of mine. Sustainability has been a central focus of the SUSANNE KAUFMANN brand since its inception.
“The refill project has been a labor of love for the past few years. I’m excited for SUSANNE KAUFMANN to be the first brand to offer this innovative new packaging solution by APLA. The refills will extend the life cycle of our iconic glass bottles and assist our customers in making more sustainable choices while supporting our own sustainability journey.“