Just like you and other patients nationwide, Dermatologists are frustrated by the trial and error associated with weeding through trendy skincare products for sale and trying to confirm their efficacy. Leading dermatologist Dr. Dhaval Bhanusali along with other top derms across the country recently introduced, AIRE SkinStore to remove the inflated pricing and sceptics of dealing with mass pharma companies and trend-driven skincare brands.

“We brought down the medication’s cost back to something like $20 or so, and it’s all virtual. Patients don't have to go to a pharmacy. They and the pharmacy that we contracted ship the medication right to the patients," said Dr. Bhanusali.

AIRE SkinStore is a derm-backed digital marketplace that is steered by the expertise and preference of doctors to curate product recommendations for their patients, while providing them steep discounts on every product. Every brand listed on the SkinStore must either be Dermatology-led or have a Dermatology advisory board with science-based products.

“Patients are going to buy this stuff whether we [dermatologists] sell it through our offices or not,” Dr. Bhanusali said. “And more often than not, patients come in with a bag of products that we tell them essentially to throw out because [they’re] the wrong products. … We want to let the dermatologist be the dermatologist and recommend what they actually like.”

What’s more, the platform focuses on innovative technology, offering exclusive products to patients that can’t be found anywhere else, such as Procter & Gamble’s Opte ™ Precision Skincare System 3-D printing device.

Since its launch, Aire SkinStore has been adopted into over 140 local dermatology offices.

2125844342  aireskinstore.com