Dermablend Professional Names Tara Pyle as New Vice President

Written by   Dermablend

Pyle will lead the #1 dermatologist recommended coverage brand

NEW YORK (October 5, 2020) — Dermablend Professional, the #1 dermatologist recommended coverage brand, announces Tara Pyle will serve as its new Vice President, overseeing the brand’s development and strategy. Pyle, who brings more than a decade of marketing experience to her new role, will replace Malena Higuera, who has served as Dermablend’s General Manager for four years.

Pyle will continue to build on the successes of Dermablend’s science-backed product innovation and help carry out its mission of developing solutions for all - no matter the skin type, tone or condition.

“It’s an exciting time to welcome Tara to the Active Cosmetics Division to lead Dermablend, as
we’re seeing a growing demand in skin-first, science-backed and dermatologist-endorsed products,” said Marc Toulemonde, President of L’Oréal’s Active Cosmetics Division. “Her knowledge of the industry and passion for the Dermablend brand will help to continue driving the success of the business.”

Prior to this position, Pyle served as VP of Global Marketing & International Business
Development for essie, America’s nail salon expert since 1981. During her time in this role, she implemented product portfolio strategy for the brand to unlock incremental consumers and
increase market share. She helped drive essie to be the #1 nail brand in Western Europe and
reach record market share in the US. Pyle began her career at L’Oreal in the Professional
Products Division, working on L’Oreal Professionnel, Redken, and Matrix, where she gained a
deep understanding of leveraging professional expertise and engaging professional advocates
to build strong brands.

Born at the intersection of dermatology and makeup artistry, Dermablend combines high-performance pigments and dermatologist-created standards to create products that are safe for all skin types, tones and conditions. As pioneers in coverage, earlier this year Dermablend launched its first shaded product in three years with its Cover Care Concealer, an innovative product set to deliver the ultimate coverage with the ultimate care. True to its science-backed principles, the brand was published in its first in vivo scientific research study on the power of iron oxides in protecting against visible light in skin of color of individuals, featuring its Flawless Creator Foundation. The full publication can be found in the July 2020 edition of Journal of Drugs in Dermatology.

Pyle begins her new role as Vice President of Dermablend on August 17.

   

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