Post-COVID-19 action plans must center on a willingness to adapt to meet new realities, including offering customers reassurances of the spa’s business dedication to sanitation in the short- and long-term. Given new consumer expectations, here are a few of the ways a professional can expect the beauty and wellness industry to change and adapt.
SATISFY NEW WAIT TIME EXPECTATIONS
Enable clients to arrive just in time for appointments by checking wait times or receiving convenient update notifications through the business’ branded mobile app. Give clients peace-of-mind by maintaining safe distances in the lounge.
RELIEVE UNEASINESS OVER HAND-TO-HAND PAYMENTS
Calm client anxiety over cash or credit card exchanges during checkout. Empower clients with touchless, Uber-like payments from their mobile phones. Reduce physical contact while delivering a seamless booking, check-in, and check-out experience.
REDUCE COMMONLY TOUCHED PHYSICAL SURFACES
Minimize opportunities for viruses to pass from client to client by upgrading from clipboards and ballpoint pens to digital forms. Save time by sending digital forms to clients before appointments and making reviewing records easier for practitioners.
MANAGE A DIFFERENT SORT OF GUEST REVIEW
Anticipate future customer reviews to include comments on visible sanitation measures. Requesting electronic feedback on business hygiene from clients prevents, or quickly mitigates, damaging online reviews.
EASE EMPLOYEES’ JOB PERFORMANCE CONCERNS
Empower employees with performance data accessible from their mobile phones. Reduce job anxiety by providing employees with real-time feedback they use to improve interactions with clients (helping retain more clients) and comprehensive payment and tips insights (improving