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About Us

EXPERIENCE

The story begins in Israel over sixty years ago when an immigrant from Hungary, Mr. Eliezer Landau, a man with a background in chemistry and a passion for beauty, came up with the idea to form Israel’s first brand totally dedicated to professional cosmetics.

 

DEVELOPMENT

Fast forward to today’s world. Meet a company still fully committed to serving the needs of the professional beauty therapist, creating and producing state-of-the-art treatments and products to customers in Israel and in over 40 countries across the globe. A company that started with a hair removal product and an acne treatment which has now, under the leadership of the founder’s son Mr. Ron Landau, made the transition into a new age of technology and innovation. GIGI has put more than 5,000 products on the market, selling tens of millions of units from some 70,000 points of sale all over the world.

 

INNOVATION

The values and the high standards that characterized the work of our founder back in 1957 remain in GIGI today. A wide range of professional beauty products has been developed through our own extensive research, with a commitment to innovation that has seen new product lines launched yearly. Recent products launched include Acnon – a line of active solutions designed to treat all stages of acne. Acnon products contain a patented RET complex derived from three active ingredients that work in synergy to achieve rapid, safe and effective results. This line is a perfect demonstration of GIGI’s pledge to be innovative, by developing new, updated and effective products with an exclusive formula.

 

KNOWLEDGE

Training and education runs through everything we do as a company. All our customers are given the tools and the know-how to do the job. This holistic approach includes providing training materials, business building tools, videos in the local language, regional training sessions and webinars. Beauty therapists worldwide using our products can be confident in the backing given by our team of licensed beauticians who support all the company’s products. Information is provided about treatment techniques as well as knowledge of the chemistry of the active ingredients and their interactions. The ability to work closely, support and train our international customer base has been a key factor in GIGI’s rapid growth and development.

 

RESEARCH

The R&D of our products does not take place in isolation. GIGI products are tested in world known laboratories and the development process includes testing by our in-house beauty therapists. As a result the company uses the highest level of active ingredients legally permitted to ensure visible results. All GIGI products are manufactured in compliance with the most rigorous international standards (ISO 9001,GMP, FDA, EEC) and are subject to careful quality control. Superior raw materials are utilised in order to produce high standard products.

 

SUSTAINABILITY

GIGI is a company that cares about the environment. Our packaging is recyclable, we don’t condone animal experimentation and we use only skin friendly formulas: paraben-free, SLS free, none of the ingredients we use are petroleum based and none have been genetically modified.

 

VISION

At GIGI we intend to stay ahead of the market and expand our global role as a pacesetter in the development of innovative products for the professional beauty therapist and the discerning consumer. Our growth will be underpinned by the synergy between the results of professional care in the beauty salon, the positive interaction between our different products, and the complementary use of our products in home beauty care. At the same time our DNA is that of a family business and we regard all our customers, both business partners and beauty therapists, as very much part of our family.

 

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