Thrifty and Thriving: Budget-Friendly Devices that Won't Break the Bank
Written by Gina Thompson
In the age of technology, it is easy to become captivated by the sexy, innovative devices that have become commonplace in the modern medical spa culture. Lasers, machines, and devices were not the primary modalities used to deliver aesthetic benefits back in the mid 1990s, but today, if professionals are not able to provide skin care clients with procedures that are state-of-the-art, high technology, and…
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Client Care
Power Moves: Smart Technology Choices to Improve Business and Bottom Line
Written by Annet King
Visible skin improvement is the holy grail of the treatment room and should be the main goal of every skin care professional. Results, after all, are the fundamental reason why a client will drive across town at rush hour, circle the block three times for a parking spot, and manage to carve roughly 90 minutes out of his or her crazy schedule. The feel good,…
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Client Care
Time Waits for No Client: Dealing with No-Shows and Late Arrivers
Written by Shelly Steadman
“But I had an appointment at 12:30 and it’s only 12:50. So, I’m not understanding the issue.” “Oh, gosh was I supposed to be there today? I’m so sorry, I’m terrible at remembering appointments.” “Hey, I hate to do this last minute but I’ve got to cancel today’s facial.” “I’m only 30 minutes late, why can’t you still take me back? You guys don’t look…
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Client Care
Allergic Reactions and Avoiding Lawsuit with Panicky Clients
Written by Susan Preston
About a year ago, one of our clients, a permanent cosmetic professional, called to say her client was in a panic because of an allergic reaction to her eyebrow pigment. When the professional did not call back in a timely manner, the client went to her doctor and had the pigment excised – twice. This left a rather large indentation in the skin. We are…
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Client Care
Relax Clients, Not Standards
Written by Susan Preston
A spa should be a relaxing place for all clients. Women and men enjoy being pampered and taking a break from stress. As life becomes more hectic, the role of the skin care professional is to provide a haven where people can slow down for a short period and be the center of attention. To give clients the best experience, professionals should not become relaxed…
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Client Care
Today, a business has milliseconds to capture a client’s attention. If a client cannot instantly identify a brand, then it is just a thumb swipe away from being overlooked and even forgotten. What can be done to ensure that a spa is able to capture the client’s attention? For starters, aversion is one of the largest reasons that clients do not connect with a brand.…
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Client Care
If there is one word that is synonymous with summer, it is sun – and, since July is national UV Safety Month, there is no better time of year to promote safe summer skin care! Do not let the weather be the only thing that heats up during these warm, summer months. Through specific, seasonal marketing focused on sun and summer skin care, professionals can…
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Client Care
Even though men’s skin care is becoming increasingly more popular, it may still be difficult for some men to take that first step to becoming a client. Stepping into the female-dominated world of personal care is uncomfortable for many men. Many are skeptical unless treatments and services are gender-specific for their care. If they are not convinced early on that there is a better way…
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Client Care
The biggest question on most clients’ minds when they start a treatment plan, or new product, is, “how quickly will I see results?” More often than not, they are hoping for immediate improvement, but seeing true change usually takes time. It is important to set proper expectations to ensure a happy client. The more immediate changes a client will notice when beginning a new skin…
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Client Care
10 Things About…Homecare Routines
Written by Ashley Stowers
Succeeding as an aesthetician takes hard work. It starts with getting the client in, servicing them, and then recommending a solid homecare routine that will continue the work put in throughout their treatments. Homecare routines are crucial for the client’s long-term results, for an aesthetician’s books, and for successful retailing – which can make a huge impact on income. Yet, making product recommendations for clients…
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Client Care
Learning how to immediately identify a new client’s personality type can gain professionals a lifetime customer by anticipating their needs and exceeding their expectations. There are a plethora of places where potential clients can receive facials or other spa services, but they will repeatedly return if a professional gives them an experience that wows them. Building a rapport with clients and understanding their skin care…
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Client Care
Beauty and Wellness is in their Blood: Incorporating IV Lounges
Written by Cheryl Whitman, founder and CEO of Beautiful Forever Aesthetic Business Consulting
Private IV clinics, specializing in treating hangovers, jetlag, and dehydration, are popping up more and more. An IV is a solution which is infused directly into the bloodstream of a patient through a hollow needle inserted in the arm. An IV can be used to rehydrate the body, deliver vitamins and nutrients directly into the blood stream – bypassing the digestive tract – or as…
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Client Care
Shuffling kids to and from gymnastics, tackling mountains of laundry, preparing Pinterest-worthy birthday parties, and conquering the world one piano recital at a time – it is no secret that mothers carry a great deal of stress and often put their own wellness and skin care at the bottom of their priorities list. Mother’s Day is the perfect time for spas to celebrate and spoil…
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Client Care
Price Does Matter
Written by Holly Cutler
The aesthetic industry is a multibillion dollar industry that continues to grow as the ever-increasing demand for self-perfection continues to rise. Social media has led to a more self-focused society and cameras and videos now show imperfections that people may have not seen before. Camera filters show the potential for people to look airbrushed and perfect, leading them to want that look in real life.…
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Client Care
Spring is the season that celebrates life, growth, and new beginnings. It is the perfect time of year for professionals to check in on their yearly goals, spa strategies, and client acquisition and retention efforts to ensure their spa is anything but garden-variety.
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Client Care
Do: Keep in contact with clients. Use time-specific coupons and rebooking discounts to inspire return visits. Use thank you cards and promotion updates to maintain connections with new and returning customers. Don't: Overdo it. A barrage of e-mails can deter clients from opening them. Aim for no more than once a week, but no less than once a month when it comes to e-mail frequency.
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Client Care
Create an Express Bar Experience for Teens
Written by Lydia Sarfati, President and founder of Repêchage
Teenagers have always been bombarded by peer and academic pressure, but new research is finding that teenagers are having even more difficulties than in the past. One study found that high school students in the 2010s reported more difficulties, such as trouble sleeping, thinking, and remembering and shortness of breath; they were also twice as likely to have seen a professional for mental health concerns…
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Client Care
5 Ways Humor Can Boost Your Business
Written by Boldijarre Koronczay, president of Eminence Organic Skin Care
Dwight D. Eisenhower said, “a sense of humor is part of the art of leadership, of getting along with people, of getting things done.” Busy spa professionals are leaders who must get along with people all day long and get a lot of things done! Humor could be the secret to a more effective, efficient, and fun work day.
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Client Care
Producing Private Label Products is not a One-Size-Fits-All Decision
Written by Heather Kreider, L.E., R.N.
Spa owners and managers face daunting challenges and difficult decisions every day that affect how well their spas can compete with their competitors. From hiring staff and meeting budgets to managing inventory and a multitude of other ongoing tasks, spa owners and managers have a lot on their plates. The most critical responsibility that skin care professionals must fulfill is deciding which products will best…
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Client Care
Alpha or Beta?
Written by Ashley Stowers
Choosing the Best Chemical Exfoliant for Each Client Chemical exfoliants have been some of the oldest, most recognizable, and helpful cosmetic ingredients in skin care and their popularity and usefulness has not yet diminished. They remain one of the most reliable methods for skin resurfacing and improving the overall appearance of the skin as they continue to be highly sought after as the “miracle” for…
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Client Care
Current Spa Etiquette Standards: How to Empower Staff Members to Educate Clients
Written by Melissa Fielding
Spa etiquette is a topic that, in a business based on relieving stress, frequently causes a lot of undue concern. Spa etiquette needs to be a frequent topic of conversation with staff so that they feel educated and empowered when answering clients' questions. Spa owners cannot remind therapists and clients enough about etiquette. After all, it is normal to get into a rhythm and forget…
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Client Care
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Reading Your Clients: Tongue
When I was a child, I had an old fashioned doctor who would always ask… -
HOMING INSTINCTS
Create an at Home Skin Program for Your Clients to Build a Robust Business Enormous… -
Reading Your Clients: Lips
According to both Chinese and Ayurvedic medicine, lips have a great deal to tell us…
AIA Featured School
Christine Valmy International School of...Description: Christine Valmy International School of Esthetics & Cosmetology offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first school ...