Time Waits for No Client: Dealing with No-Shows and Late Arrivers
Written by Shelly Steadman
“But I had an appointment at 12:30 and it’s only 12:50. So, I’m not understanding the issue.” “Oh, gosh was I supposed to be there today? I’m so sorry, I’m…
Published in
Client Care
Allergic Reactions and Avoiding Lawsuit with Panicky Clients
Written by Susan Preston
About a year ago, one of our clients, a permanent cosmetic professional, called to say her client was in a panic because of an allergic reaction to her eyebrow pigment.…
Published in
Client Care
The New Client Consultation: Key Questions That Will Win Customers Every Time
Written by Douglas Preston
No matter how excellent our technical skills, every aesthetician knows that the real key to a successful practice is client retention. While this may not be so important when working…
Published in
Client Care
Relax Clients, Not Standards
Written by Susan Preston
A spa should be a relaxing place for all clients. Women and men enjoy being pampered and taking a break from stress. As life becomes more hectic, the role of…
Published in
Client Care
Today, a business has milliseconds to capture a client’s attention. If a client cannot instantly identify a brand, then it is just a thumb swipe away from being overlooked and…
Published in
Client Care
If there is one word that is synonymous with summer, it is sun – and, since July is national UV Safety Month, there is no better time of year to…
Published in
Client Care
Even though men’s skin care is becoming increasingly more popular, it may still be difficult for some men to take that first step to becoming a client. Stepping into the…
Published in
Client Care
The biggest question on most clients’ minds when they start a treatment plan, or new product, is, “how quickly will I see results?” More often than not, they are hoping…
Published in
Client Care
10 Things About…Homecare Routines
Written by Ashley Stowers
Succeeding as an aesthetician takes hard work. It starts with getting the client in, servicing them, and then recommending a solid homecare routine that will continue the work put in…
Published in
Client Care
Learning how to immediately identify a new client’s personality type can gain professionals a lifetime customer by anticipating their needs and exceeding their expectations. There are a plethora of places…
Published in
Client Care
Beauty and Wellness is in their Blood: Incorporating IV Lounges
Written by Cheryl Whitman, founder and CEO of Beautiful Forever Aesthetic Business Consulting
Private IV clinics, specializing in treating hangovers, jetlag, and dehydration, are popping up more and more. An IV is a solution which is infused directly into the bloodstream of a…
Published in
Client Care
Shuffling kids to and from gymnastics, tackling mountains of laundry, preparing Pinterest-worthy birthday parties, and conquering the world one piano recital at a time – it is no secret that…
Published in
Client Care
Price Does Matter
Written by Holly Cutler
The aesthetic industry is a multibillion dollar industry that continues to grow as the ever-increasing demand for self-perfection continues to rise. Social media has led to a more self-focused society…
Published in
Client Care
Spring is the season that celebrates life, growth, and new beginnings. It is the perfect time of year for professionals to check in on their yearly goals, spa strategies, and…
Published in
Client Care
Do: Keep in contact with clients. Use time-specific coupons and rebooking discounts to inspire return visits. Use thank you cards and promotion updates to maintain connections with new and returning…
Published in
Client Care
Create an Express Bar Experience for Teens
Written by Lydia Sarfati, President and founder of Repêchage
Teenagers have always been bombarded by peer and academic pressure, but new research is finding that teenagers are having even more difficulties than in the past. One study found that…
Published in
Client Care
5 Ways Humor Can Boost Your Business
Written by Boldijarre Koronczay, president of Eminence Organic Skin Care
Dwight D. Eisenhower said, “a sense of humor is part of the art of leadership, of getting along with people, of getting things done.” Busy spa professionals are leaders who…
Published in
Client Care
Producing Private Label Products is not a One-Size-Fits-All Decision
Written by Heather Kreider, L.E., R.N.
Spa owners and managers face daunting challenges and difficult decisions every day that affect how well their spas can compete with their competitors. From hiring staff and meeting budgets to…
Published in
Client Care
Alpha or Beta?
Written by Ashley Stowers
Choosing the Best Chemical Exfoliant for Each Client Chemical exfoliants have been some of the oldest, most recognizable, and helpful cosmetic ingredients in skin care and their popularity and usefulness…
Published in
Client Care
Current Spa Etiquette Standards: How to Empower Staff Members to Educate Clients
Written by Melissa Fielding
Spa etiquette is a topic that, in a business based on relieving stress, frequently causes a lot of undue concern. Spa etiquette needs to be a frequent topic of conversation…
Published in
Client Care
Managing Time Before It Manages You
Written by Beth Cochran
Peter F. Drucker once said, "Until we can manage time, we can manage nothing else." It has also been said that time is the most valuable and precious commodity. Like…
Published in
Client Care
5 Waxing Musts to Grow Your Business!
Written by Lindsay Miller with Lycon Cosmetics
Waxing has been around for many decades and continues to be one of the most popular services for hair removal. It is a high-margin treatment with low overhead, making it…
Published in
Client Care
Why the Client Intake is Crucial to Successful Treatment
Written by Rhonda Allison, founder and CEO of Rhonda Allison Cosmeceuticals
Are you ready for your next client? What is your process when a new client comes through your door? Do you have a plan in place for obtaining as much…
Published in
Client Care
Giving Back to the Community
Written by Heather Kreider, R.N.
Helping those in need feels undeniably good and fulfilling. For businesses, long gone are the times when giving was just about the bottom line and getting tax breaks at the…
Published in
Client Care
Incorporating a teenage menu in the spa is a great way to add clientele. While the parents, grandparents, and other family members are receiving their services, their accompanied teenager will…
Published in
Client Care
9 Ways to Exceed Expectations and Create Clients for Life
Written by Terri Wojak, L.E.
How do skin care professional stand out from their competitors when everybody seems to be delivering high-end products and cutting-edge treatments? The answer lies in staying focused on the client;…
Published in
Client Care
When skin care professionals perform a skin analysis, they often use a magnifying lamp to survey the skin for moisture loss, dehydration, fine lines, elasticity, macules, papules, hyperpigmentation, telangiectasia, couperose,…
Published in
Client Care
Wants versus Needs: Your Guide to Equipping the Treatment Room
Written by Teri Wojak, L.E.
The use of equipment in aesthetics dates back to the 1930s, when Europeans began using electricity as a standard part of skin care treatments. Today, there are endless pieces of…
Published in
Client Care
Benefits of a Spa Loyalty Program
Written by Kelly Richardson
It is easier to generate repeat business from existing clientele than it is to create new business from strangers. Thanking clients on a regular basis for being loyal can ensure…
Published in
Client Care
First Impressions: Setting the Tone for Exceptional and Consistent Customer Service
Written by Catherine Kooiman L.E.
From the moment a prospective client comes across a spa’s website or calls an establishment, a first impression is made. While something initially attracted them to the spa, how long…
Published in
Client Care
Spa Customer Service: Why It Is More Important Today Than Ever!
Written by Douglas Preston, L.E.
Although customer service is a common term, what does it mean to those for whom it is intended? Despite the numerous definitions of what customer service is, it is not…
Published in
Client Care
Do You Know the Client: The Shifting Landscape of Wellness
Written by Alexandra J. Zani
The increasing integration of spa, wellness, and the medical profession creates a symbiotic connection directed towards a more holistic approach to healing and health. As spa trends change professionals are…
Published in
Client Care
Planning a wedding can be a very stressful experience. From picking the venue to writing vows, brides-to-be often have numerous tasks to attend to and often plan for months to…
Published in
Client Care
As the aesthetic industry looks for new ways to keep the interest of their clients, many skin care professionals are looking to spruce up their treatments and party offerings. Professionals…
Published in
Client Care
Suggestive Selling: How to successfully sell products and services that best serve the client’s needs
Written by Lyn Ross
Clients do not go to a spa without a reason. While there are walk-in clients that come by just to browse around, refresh their products, book appointments, and look for…
Published in
Client Care
Just as there is no such thing as a perfect relationship, there is no such thing as a perfect company. As leaders, it is important to acknowledge missteps and opportunities…
Published in
Client Care
Creating Effective Customer Service
Written by Lyn Ross, L.M.E.
Aspa can have an unbeatable line of products and services, employ the most skillful and dedicated skin care professionals, and generate the sort of profits that can make the most…
Published in
Client Care
Customer Satisfaction Surveys
Written by Antonia Schreiber, L.M.T.
A survey is an individual’s or organization’s attempt to collect data on anything from satisfaction of service to personal information, such as gender, age, or profession.
Published in
Client Care
The User Experience: Adding On in a Big Way
Written by Whitney Johnson
If you have never heard of UX, read closely. As a skin care professional, you are probably in the UX business right now without knowing it. But embracing the concept…
Published in
Client Care
As the holiday season approaches, clients are looking to the spa for the perfect gift. Look no further than DERMASCOPE’s product guide, which highlights festive gift sets that are available…
Published in
Client Care
What to Expect with Expecting Clients An overview of common pregnancy-related skin conditions
Written by Jennifer Linder, M.D.
Many of the changes a woman’s body undergoes during pregnancy are obvious, the most obvious being an expanding abdomen. Some women will also experience morning sickness, food cravings and aversions,…
Published in
Client Care
More...
Setting a Standard of Care for Teenage Clients
Written by Jennifer Linder, M.D.
Instilling in clients a standard of care in a daily routine ensures that healthy skin habits are embraced at a young age to avoid unnecessary sun damage, minimize the risk…
Published in
Client Care
Confessions of a Teenage Client How to hear what young skin is saying
Written by Beth Bialko, L.E.
Young skin. It is the paradigm for which we are all striving: skin with lightning-fast metabolic turnover, robust support from abundant collagen, elastin reserves in tissues, and consistent melanin production.…
Published in
Client Care
Avoiding Complications With Chemical Peels
Written by Lydia Sarfati
Winter can be a time for skin renewal, especially if you have clients who tend to spend a lot of their summer in the sun. While skin exfoliation is a…
Published in
Client Care
Add-ons in the Treatment Room
Written by Catherine Atzen, MBA, CIDESCO
Integrating add-on treatments in your services is a popular and undeniable need for skin care professionals. For the purpose of this article, we will concentrate on facial treatment add-ons. This…
Published in
Client Care
Advanced Modalities for Immediate Results
Written by Shelley Hancock
As an aesthetician and skin care business owner, here is what I know for sure: to create and sustain a successful skin care business, we need to stay up with…
Published in
Client Care
Innovative Client Consultations: The Key to Client Retention
Written by Courtney Griffin Freeman, L.E.
Your goal: to capture your client, to inspire them to embrace your words and treatment protocols by truly laying out a plan of action that is different, unique and exciting!…
Published in
Client Care
When establishing relationships with your clients, it is important that they feel comfortable prior to receiving a treatment. In order to make a lasting impression, there are many things to…
Published in
Client Care
Walk into work, place away your belongings, look at your books to see the upcoming appointments and clients for the day and then start prepping your room – another day…
Published in
Client Care
Break Uniformity: Diversify the Spa Menu!
Written by Rhonda Allison
You hear about the importance of diversification all the time – businesses must diversify their product offerings; investors must diversify their holdings; job applicants must diversify their skill set, and…
Published in
Client Care
Our feet are the literal foundation to our bodies. They are the reason we can stand upright and achieve various tasks such as walking, running, skipping, dancing and jumping. Throughout…
Published in
Client Care
Login
Formula Whiz: AHAs and BHAs
- Details
- Victoria Tabak, L.E., is a two-state licensed aesthetician and the president of Nature Pure Labs. She began her involvem...
Formula Whiz: Phyto Enzymes
- Details
- Victoria Tabak, L.E., is a two-state licensed aesthetician and the president of Nature Pure Labs. She began her involvem...
Next-Level Esthi: Specialize or Do it All?
- Details
- Lora Condon is an international award-winning aesthetician, guest on Dr. Oz, author of Spa Wars, and a beauty consumer a...
First-Class Cosmetics: Teen Makeup
- Details
- Jaclyn Peresetsky is not only the owner of Skin Perfect Spas in Ohio and Florida, but she is a noted color expert, makeu...
First-Class Cosmetics: Color Analysis
- Details
- Jaclyn Peresetsky is not only the owner of Skin Perfect Spas in Ohio and Florida, but she is a noted color expert, makeu...
Next-Level Esthi: Unlearning What You Thought You...
- Details
- Lora Condon is an international award-winning aesthetician, guest on Dr. Oz, author of Spa Wars, and a beauty consumer a...
Industry Insights: Diversity and Inclusion
- Details
- Justin Dotterweich is the CEO of ExPürtise® and has previously held many consultative roles in the spa and wellness ind...
The Mandelic Effect: What is Mandelic Acid?
- Details
- Maryanne Goodman-Millensted is the in house esthetician at Vivant Skin Care. With a background in customer relations and...
The Mandelic Effect: Benefits of Mandelic Acid
- Details
- Maryanne Goodman-Millensted is the in house esthetician at Vivant Skin Care. With a background in customer relations and...
Industry Insights: Keeping Ourselves Well
- Details
- Justin Dotterweich is the CEO of ExPürtise® and has previously held many consultative roles in the spa and wellness ind...
Featured Company
Celluma by Biophotas, IncDescription: No matter the age, we all strive to be healthy, pain free and to look and feel our very best. The Celluma from BioPhotas, Inc. is a specialized light emitting diode (LED) device designed to treat arthritis, muscle spasm, muscle and joint pain, muscle ti ...
Client Care
-
Hosting an In Home Bachelorette Spa Party
As the aesthetic industry looks for new ways to keep the interest of their clients,…
-
What to Expect with Expecting Clients An overview of common pregnancy-related skin conditions
Many of the changes a woman’s body undergoes during pregnancy are obvious, the most obvious…
-
Time Waits for No Client: Dealing with No-Shows and Late Arrivers
“But I had an appointment at 12:30 and it’s only 12:50. So, I’m not understanding…
AIA Featured School
Aesthetic Science InstituteDescription: All About Where You're Going!
The mission of the Aesthetic Science Institute is to provide an exciting and challenging learning experience that stimulates professionalism, passion and motivation for future licensed estheticians.
Prepare yourself for a ...