Today, spas are utilizing social media channels to help bring in new clientele and keep already-existing clients. Use these business-growing platforms to find new clients and promote new products and…
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SEO Approaches for the Spa
Written by Kathryn Leverette, L.E.
Search engine optimization (SEO) is essentially free advertising on the biggest and most effective advertising space on the planet. It is the art and science of how to increase visibility…
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10 Growth Hacks to Improve Social Media Marketing Plans
Written by Beth Cochran
Whether you are just starting your social media marketing or have been at it for a while, you may be looking for ways to grow your following and deepen engagement…
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The Beauty of Social Media Share Your Business, Engage Customers, and Build Sales Online
Written by Brenda Linday
Whether you are a startup spa, an established medical practice, or an independent skin care professional, you know that active client engagement is vital to your success. Without question, reaching…
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Increase Revenue with Online Retail: The Ins and Outs of Starting an Online Store
Written by Mara Shorr
Once upon a time, salons, medical spas, and aesthetic practices were only able to sell their services in two places: their office and over the phone. Over time, more products…
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Internet
10 Things About... Social Media
Written by Beth Cochran
The landscape of social media is constantly changing, thus creating the challenge of keeping on top of emerging trends and maintaining a presence across various channels, while you also have…
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Is the Internet Eating Away at Your Retail Sales?
Written by Aaron Sonnenschein
Today’s purchasing environment is very different than it was 10 years ago. Not only is competition is greater, but social media has also changed the way the consumer shops. Big…
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Internet
Community… Encourage Your Passions
Written by Jeremy
As a practitioner in the beauty industry for a decade, I believe I have experienced every high and low one could encounter. I have had overflowing appointment books and spent…
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Boost ROI with Landing Page Optimization
Written by Jeremy
Congratulations! You have accomplished the hardest part of your online marketing strategy. You have enticed people to click your banner advertisement and go to your website. You have done a…
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Internet
Networking has changed a lot in the past decade. When I opened my first medical spa in 2003, the majority of communication with my customers was accomplished via newspaper advertisements,…
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It does not matter if you are new to the industry or a highly skilled expert – there are always new ways to grow in your profession. Do this by…
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We live in a digital world, spinning to the tune of electronic notices at every step. From the moment we wake to the moment we slumber, digital tunes hum songs…
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Every day an estimated 123 million people are using the Internet for all kinds of business including banking, paying bills, shopping, research, and entertainment. Some of the most popular sites…
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We frequently encounter questions such as: what is the best way to handle a disgruntled client? Why are we having problems mastering waxing? Where can we go for answers? Expanding…
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How do you research the products, supplies, and equipment that go into one of your most important investments—your spa? Do you really know the companies you work with? Do you…
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First-Class Cosmetics: Color Analysis
- Details
- Jaclyn Peresetsky is not only the owner of Skin Perfect Spas in Ohio and Florida, but she is a noted color expert, makeu...
Next-Level Esthi: Unlearning What You Thought You...
- Details
- Lora Condon is an international award-winning aesthetician, guest on Dr. Oz, author of Spa Wars, and a beauty consumer a...
First-Class Cosmetics: Teen Makeup
- Details
- Jaclyn Peresetsky is not only the owner of Skin Perfect Spas in Ohio and Florida, but she is a noted color expert, makeu...
Industry Insights: Diversity and Inclusion
- Details
- Justin Dotterweich is the CEO of ExPürtise® and has previously held many consultative roles in the spa and wellness ind...
Formula Whiz: AHAs and BHAs
- Details
- Victoria Tabak, L.E., is a two-state licensed aesthetician and the president of Nature Pure Labs. She began her involvem...
The Treatment Room: Healing Compromised Barriers
- Details
- Shannon Esau is the director of sales and education at Rhonda Allison Cosmeceuticals. She has more than 17 years of expe...
The Mandelic Effect: What is Mandelic Acid?
- Details
- Maryanne Goodman-Millensted is the in house esthetician at Vivant Skin Care. With a background in customer relations and...
Industry Insights: Keeping Ourselves Well
- Details
- Justin Dotterweich is the CEO of ExPürtise® and has previously held many consultative roles in the spa and wellness ind...
The Mandelic Effect: Benefits of Mandelic Acid
- Details
- Maryanne Goodman-Millensted is the in house esthetician at Vivant Skin Care. With a background in customer relations and...
Formula Whiz: Phyto Enzymes
- Details
- Victoria Tabak, L.E., is a two-state licensed aesthetician and the president of Nature Pure Labs. She began her involvem...
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Internet
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Increase Revenue with Online Retail: The Ins and Outs of Starting an Online Store
Once upon a time, salons, medical spas, and aesthetic practices were only able to sell…
-
SEO Approaches for the Spa
Search engine optimization (SEO) is essentially free advertising on the biggest and most effective advertising…
-
Community… Encourage Your Passions
As a practitioner in the beauty industry for a decade, I believe I have experienced…