Welcome to AIA

 

Welcome to the Aesthetics International Association (AIA). Here, you will learn about AIA, our mission, and the numerous resources we provide our members to help them foster their growth and take their careers to the next level and beyond.

Serving aestheticians since 1972, our mission is to raise the standards of education and public awareness of the aesthetics industry.

Regardless of your current level of experience in the industry, AIA is confident we have the tools and network available to help you along your career path.

AIA’s president, Michelle D’Allaird-Brenner, addresses our members each month, covering a topic that’s relative to professional aestheticians. To learn more about Michelle, AIA, and our mission, check out some of her recent letters below.

Oh how I love this time of year! I’m not sure where you are, but here in the Northeast, the month of July is what we wait the entire year for! Yes, we pretty much get one month of summer. It’s hot, humid, and brilliantly sunny and beautiful – love it! It’s also probably the number one month for hair removal services. Bikini bodies are what everyone wants (or at…

But First, Healthy Skin

Written by Michelle D'allaird Brenner
If I were to ask 10 aestheticians why they chose this profession, I would bet that nine of them would respond by saying, “To help people make their skin better.” The last person might respond with, “To maintain healthy skin.” Although we surely have our “A-list” clients that come to us knowing that it is essential to maintain healthy, youthful skin while you have it, the reality is that most…

Control the Results

Written by Michelle D'allaird Brenner AIA President and Director of Education

The More You Know

Written by Michelle D'allaird Brenner AIA President and Director of Education
One of the biggest challenges for skin care professionals today is staying in the know. Every day there are new products, new ingredients, new technology, and, most importantly, new equipment that blur the line of our scope of practice. Rarely a day goes by that I do not receive a phone call from a seasoned aesthetician begging for where to go for the answers. Our goal at AIA is to…
As the skin care profession has risen to new levels of professionalism and expertise, the responsibility for the individual professional to represent those levels has become increasingly necessary. On a daily basis we are seeing new products, equipment, technology, ingredients, and techniques. It can be a full time job simply keeping up with the wave – let alone actually being appropriately informed. Yet, it remains our job and responsibility to…

Acne Awareness

Written by Michelle D'allaird Brenner AIA President and Director of Education
It is interesting that after almost 30 years in the skin care and beauty business, the same three skin conditions continue to wreak havoc on the health and beauty of the skin: acne, rosacea, and hyperpigmentation. It really is not a wonder why, when you consider the underlying biology and take a look at most lifestyles and the world around us – it makes perfect sense. Let’s discuss acne and…
I love the start of a new year as it is an inspiring time of endless opportunities and limitless goal setting. I truly hope each of you have set your sights on an outstanding accomplishment for 2019. Our first New Year’s topic is all about the body, including hair removal services and body treatments. These are great topics to start the year off because, for many aestheticians, hair removal and…
As we wrap up the end of the year, it is the ideal time to cover two great topics: exfoliation and New Year’s resolutions. Yes, they may seem like an odd combination, but, in reality, they go pretty well together. Exfoliation rids the surface of the skin of buildup, debris, and accumulated toxins; New Year’s resolutions can do the same for one’s life! Exfoliation is the ideal way to detoxify…
Where in the world does the time go? I have to pinch myself to believe we are winding down 2018 – and at a super rapid rate! I feel like just yesterday I was saying to myself “June will be here before we know it.” Now, June is long gone and 2019 is in my sights. But, as fast as it goes, I have loved every minute of a thrilling…
Ihave always found autumn to be a breath of fresh air. Here in the northeast, we have cooler days and breezy nights, a lower setting sun in the sky, falling leaves, and crisp air. It’s a time of rejuvenation and an opportunity to set your sights on the upcoming months. First, fall is the ideal time for making connections and exploring new business ideas. This time of year is all…
After 30 years in the skin care business, I can honestly say I think I’ve seen everything! When you tack on 16 years as a school owner – my goodness – I could write a book! I’ve watched the ebb and flow of an amazing industry that has grown leaps and bounds in products, ingredients, technology, services, sales, and business strategies.
As we roll through the summer months, our thoughts are on sunshine, warm weather, picnics, barbecues, and beaches. Summer is the ideal time of year to enjoy friends and family, reconnect with the great outdoors, and, honestly, to pause long enough to smell the roses. But, as much of a blessing as summer is, it is also a time of the year when we should pay particular attention to our…
I never knew exactly what I wanted do when I grew up. During my senior year of high school, my best friend and I decided that we were going to become hairdressers and open our own salon, so we convinced our parents to put us in beauty school. Three nights during the week and every Saturday for 10 months, we drove to downtown Albany, New York to go to beauty…
Makeup enthusiasm is at an all-time high. I can barely keep up with the viral video tutorials by professionals, let alone those being made by younger individuals – sometimes under the age of 10! I must admit, my makeup routine is very minimal, so I take great interest in these videos. From contour to shading, and dramatic evening looks to light daytime looks, these videos are a great resource for…
Often overlooked when treating clients with acne is the emotional side of dealing with the condition. For youth, teasing and bullying often occurs. In some cases, this leads to depression, withdrawal, and even suicide. I have found that providing opportunities for clients to open up about the emotional element of acne creates an environment where they feel safe. Remember, it is not easy to gather the courage to make an…
Summer is drawing near, so clients should be drawing out the sunscreen. Proper client education on sun protection is essential. Remind clients that any activity in the sun requires adequate sun protection – from long trips to a quick lunch on the patio. Two common sunscreen mistakes are in frequency of application and using an adequate amount. Discuss with clients the importance of following the instructions found on sunscreen labels.…
I recently had the wonderful opportunity to spend time in Miami, Florida. There I visited with professionals in the industry and took a look at the trends and services provided in this sunny city. The biggest discovery I made – Miami loves waxing! As we gear up for warmer weather everywhere, let’s explore some waxing basics and best practices. Waxing is the oldest form of hair reduction. Today, it comes…
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AIA's Powerful Partners

Southeastern Esthetics Institute

Southeastern Esthetics Institute

Southeastern Esthetics Institute is a premier advanced aesthetics training facility located in the heart of downtown Columbia, South Carolina. This Read More
iS University

iS University

iS UNIVERSITY is dedicated to providing industry professionals with on-demand and unbiased aesthetic education. Our cutting-edge, educational platform is exclusively Read More
Skin Blends

Skin Blends

Skin Blends provides excellence and integrity in every phase of its business. We manufacture our products using the strictest standards Read More
Christine Valmy International School of Esthetics & Cosmetology New York

Christine Valmy International School of Esthetics & Cosmetology New York

Established in 1965 as the first of its kind in the United States, the school offers renowned beauty education that Read More
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On Demand Webinars

  • True Causes of Acne
  • The Only Technique for Brazilian Waxing You'll Ever Need
  • Reducing and Preventing Hyperpigmentation Naturally
  • Protocols and Plans: The Need-to-Know for a Successful Spa Business
  • In It Alone: The Solo Aesthetician
  • Retail Revolution: How to Beat the Internet and Sell More Products
  • Growing a Skin Care Practice: Fact vs Fiction
  • Sunbelievable: A Discussion on Sun Damage, Sun Care, and Common Sunscreen Myths
  • Claims Happen: Understanding Insurance and How to Avoid Lawsuit
  • Can I or Can't I? How to Determine Your Scope of Practice
  • Get Your Wax On (And Off)!
  • Get It Together: Combining Treatments with Devices for Improved Results
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Must-Haves

Anti-Aging Treatments for Dry Skin

Unlike oily skin, dry skin can be prevented. Learn to reinforce the trans epidermal barrier, add hydration and nutrients, normalize exfoliation, and protect the skin from drying environmental factors...

Next-Level Learning

  • Southeastern EstheticsSoutheastern EstheticsDescription: Welcome to Southeastern Esthetics Institute, a premier esthetics training institute located in the heart of South Carolina. SEEI is more than just an esthetics training program, we are a one of a kind esthetics school that offers an intimate setting and ...

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